Vol 2 Chapter 168: Ambition [1500 monthly pass plus change, please subscribe for monthly pass]

Until about noon, the talents of Ajax woke up one after another, but soon they started to play again.
The first question is, who will bring the championship trophy back to Amsterdam?
Van der Vaart secretly held the trophy and slept in the conference room last night. Naturally, he was expelled from the shortlist, and other people were also in trouble to fight for this power.
After running out at the Berg Hotel and not knowing whether it should be breakfast or lunch, the team set off for the airport.
Returning from Amsterdam to Gelsenkirchen, Yang Yang couldn't be more amused along the way, nor did he "sleep" as usual, but opened his eyes and looked out the window, thinking about something silently.
Van Gaal is leaving, Ibrahimovic, Van der Vaart and Trabelsi are also leaving. Now, even Van Basten has to leave. This is when Yang Yang returned to the hotel in the morning and met Fan Ba When Stern, the idol told him.
The current Dutch national team coach Ed Vokat will leave after the European Cup. The Dutch Football Association hopes that Van Basten can take over the team. This is an important goal for Van Basten who wants to try to prove himself in the coaching field. It's hard to refuse the temptation.
At that time, the Dutch troika, Rijkaard coached Barcelona, ​​Gullit previously coached the Dutch national youth team, but the new season will officially take over the first team of Feyenoord, and Van Basten will take over the Dutch country. team.
All three are legendary superstars in European football, and their brilliant careers have laid the foundation for them to make their coaching starting point much higher than others.
This morning's conversation was a farewell to Van Basten. In addition to suggesting that Yang Yang continue to train hard and consolidate his basic skills, he also hopes that Yang Yang will continue to study, which is quite different from others.
Van Basten believes that reading can make players better at thinking and analyzing. At the same time, it can also make players better understand planning and have a better learning ability. This is what many players who have only played football since childhood but do not know how to learn. of.
Yang Yang agreed on the spot, because even if Van Basten did not say, he would continue to study, this is his commitment to his parents.
All the way to fly from Germany to Amsterdam, the parade organized by the club officially started.
The uncovered bus carries all the players of the Ajax first team, carrying the three heavy championship trophies of the Champions League, the Dutch champions and the Dutch Cup champions. It slowly travels from the airport to Ajax ’s original The Olympic Stadium goes south to the Amsterdam Arena in the new southeast city.
Ajax fans in groups along the way spontaneously took to the streets with great momentum.
Yang Yang also temporarily let go of the distractions in his heart and devoted himself to everyone's celebration and carnival.
He knows that this is the normal state of professional football. He can accept it, but it takes some time.
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"Dad! Mom!"
Finally, the celebration parade of the team ended. Yang Yang hurried to a high-end hotel not far south of his home. After his parents and uncle Shen Ming's family returned from Germany, he arranged to live here.
After seeing Yang Yang for a long time, Yang Yongqiang and his wife were very unhappy, especially Shen Lifang, and she was so happy that she burst into tears.
It was different from last night when I went to Schalke proudly. Now the son is standing in front of her. She touched it and praised him that his muscles are strong. There is no meat on the other side, so he remembers to eat more At one point, I kept asking Yang Yang about the situation in the Netherlands.
Yang Yang is also in a good mood, patiently answering his parents' queries one by one.
"Tonight the team is going to organize a gala dinner. I heard that even the royal family and prime minister of the Netherlands will come." Yang Yang introduced with a smile and asked his parents if he wanted to go, because it was possible to bring relatives to attend.
However, the Yang Yongqiang couple hesitated and eventually refused. They were unable to communicate with foreigners. It was meaningless to go. Instead, they were more interested in Yang Yang's residence and could not wait to see and visit.
So, uncle Shen Ming and cousin Shen Yuzhu both drove the car and took them to Odekerker's residence.
They were very satisfied with the place. They heard that Yang Yang often had to cook his own food, and his parents felt distressed. After all, when he was at home, he was a young master who did n’t touch the spring water of his fingers. Too.
While mother and others went to visit Yang Yang's rented house, Yang Yang and his father, uncle and Wei Zheng brothers sat in the living room and chatted.
Cousins ​​Shen Yuzhu and Wei Zheng are both going back to China. This news was known to Yang Yang before, but what they did n’t know is that both of them plan to go to Yang Yang ’s company to work, which surprised Yang Yang.
"Recently, I have thought a lot, and I have found a lot of people to understand. I think Wei Zheng is right. Our country will host the Olympic Games in 2008. These years will be the golden period for the development of the sports industry, so I Decided to make his own brand. "Father Yang Yongqiang announced firmly.
Yang Yang also naturally supports, "But, Dad, it takes a lot of investment to be a brand."
His hometown of Quanzhou, Jinjiang, is known as the capital of brands, especially sports brands, and it is countless. Although Yang Yang is not very young, he has grown up from childhood, and he will naturally be familiar with it.
"That's the traditional way." Wei Zheng smiled.
"How to say?" Yang Yang asked with interest.
"In the past year, I have specialized in this industry. Many sports brands in Quanzhou have basically come out of a model, that is, to find celebrity endorsements, to advertise and pull agents, to quickly expand the scale, to build up the brand, Naturally, the investment in this model is very large, often tens of millions, or even more than 100 million. "
Yang Yang nodded, it was indeed the same thing. For a long time, the sports channels of the national television station were regarded as Quanzhou Jinjiang channels, just because these sports brands advertised all day.
"This model is relatively extensive, and it is easy to do in the early stage, but the company has insufficient control over agents and retail, and it has high requirements for the company's own operations. As the so-called high investment and high risk, once the market does not recognize it, it is easy to lose money. . "
"So what are you going to do?" Yang Yang asked curiously.
"I have discussed with Wei Zheng, and decided to be more stable. Take your time and walk on two legs, while continuing to walk in foreign trade and traditional wholesale. On the other hand, we push the brand, but do not follow the model of other manufacturers. Route, and we must practice our internal skills down-to-earth, control sales channels, and focus on independent product development. "
That being said, Yang Yongqiang and Wei Zheng both said a lot of ideas about brand marketing and sales channel construction. However, Yang Yang heard a little bit of understanding. The only thing I understand is that many powerful domestic brands are now focusing on basketball. In the shoe market, basketball shoes are used to drive other areas, but Wei Zheng suggests to focus on the running shoe market.
"There are more and more cities running marathons in our country, and the public's enthusiasm for running is gradually increasing, but this piece is not yet valued by domestic brands. Many marathon events are unsatisfactory. I think this is the opportunity to do Chinese professional running shoe brand. "
Wei Zheng has obviously made a full preparation around this piece, and has come up with a whole set of feasible plans to persuade his father. But doing business is not the director of Yang Yang. As long as his father approves, he naturally fully supports .
"What do I need to do?" Yang Yang asked with concern.
Since it is a business at home, Yang Yang definitely wants to contribute.
"No." Wei Zheng laughed and shook his head. "As long as you concentrate on playing well, you will give us the greatest help."
Seeing Yang Yang confused, Yang Yongqiang explained: "Do you know? After you became famous, the business in our factory became better, and the city leaders were very concerned about the development of our company. Not long ago, we focused on the city. In the economic development zone, two hundred acres of land were bought at very low prices, and several banks also agreed to provide low-interest loans for us to invest in the expansion of the plant. "
"In recent years, your mother and I have saved a little money, and originally planned to leave it to you, but now you have kicked out a famous place in Europe, and we have no worries. Now that we have such an opportunity, we intend to take a fight, When the son is happy, the parents must not be too immature, can they? "After that, Yang Yongqiang laughed heartily.
Yang Yang was very pleased to see that his father had such ambitions. He also believed that his father was stable and would never take a big risk in doing business. Now that he is definitely optimistic about this investment, then he has no reason to object.
Wei Zheng studied marketing in Amsterdam. Before Shen Yuzhu studied clothing design in the Netherlands, Quanzhou's shoes and apparel were well-known in the country, so they both felt that they would go back to China with Yang Yongqiang to work in Quanzhou.
On the contrary, Yang Yang will stay in Amsterdam for a few days. When the National Youth Team flies from home to France, he will rush to Toulon to gather with the team to participate in the Toulon Cup held in France.
This is a traditional youth warm-up event, which is held once a year and has a certain influence in world football.
Wei Zhen will travel with Yang Yang. He reported this time on behalf of the national television station following the National Youth Team. He will closely follow the entire Toulon Cup event until he returns to China.
When the mother came back, a girl named Su Ye was mentioned in the chat, saying that they were the neighbors of the brothers Wei Zhen and Wei Zheng for many years. Before that, they went to Gelsenkirchen to watch the Champions League final, but it was only early the next morning. , She went to Berlin.
"She is really a rare good girl, looks like a fairy, and has a gentle temperament. Seeing me crying, she keeps comforting me. I heard that she has many talents. Not only does she study well, she also jumps Ballet, can play drama, I think, who has such a daughter is really a blessing. "
Uncle Shen Ming smiled and heard, "Sister, otherwise, you and Yongqiang will work harder to add a younger sister to Yang Yang?"
Everyone burst into laughter, but Yang Yang nodded in a hurry.
"Uncle is a good idea."
Shen Lifang blushed with a snap, and patted her baby son with a wave of anger, so that he wouldn't talk nonsense, he was all in his forties.
But think about it, according to the current situation, Yang Yang is afraid to play in Europe all the year round. The couple is unaccompanied at the knee and is also lonely. They just do n’t want to have a second child and expect to hug their grandchildren as soon as possible.
At home, it is not uncommon for young people like Yang Yang to be married and have children.