Vol 5 Chapter 161: The Battle of Television Rights 2

If Central TV buys the right to broadcast television in Seville, it will be able to broadcast Sevilla ’s home games, but Sevilla ’s influence is not great. It is better to broadcast their games than to broadcast other events, so Central tv only An offer of 4 million euros was made for the right to broadcast television in Seville.
Faced with such a pitiful quotation, Sevilla Chairman Del Nido could only choose to give up.
If for 4 million euros, the cooperation with pro broadcast TV is lost, it is really a loss. Atletico Madrid can care about the loss of more than 10 million euros for the sake of 'gambling,' Sevilla is different, not to mention, They also need to consider for next year and the following year that selling television rights to other media alone is not a simple matter.
The most shocking thing is pro broadcast TV!
So far, in addition to Real Madrid and Barcelona, ​​Pro Broadcast TV has also signed TV broadcast contracts with 13 other clubs. Of the 20 La Liga teams, only Seville, Atletico Madrid and Malaga remain And Granada and Levante, who have just advanced, did not sign. As long as these five clubs can complete the signing, Pro Broadcast Satellite TV will continue to monopolize the La Liga TV broadcasting rights in the world.
However, Atlético Madrid has sold the club's broadcasting rights in Asia!
This also means that Pro Broadcast Satellite TV's 'All-in-one La Liga Broadcasting' plan has already missed a corner in advance.
Pro Broadcast TV actually pays great attention to Atletico Madrid. An Atletico Madrid was originally a big club. More importantly, many media in China and other countries in Asia last season asked to buy a TV broadcast of Atletico Madrid. In the distribution of Atletico Madrid, Pro Broadcasting TV earned a return.
However, pro broadcast TV executives believe that La Liga is the dominant player in Real Madrid and Barcelona, ​​and Atletico Madrid certainly dare not sell TV rights separately.
No matter how dissatisfied they are with the TV broadcast agreement, they can only succumb to the signature, otherwise they will suffer huge losses.
Obviously ... it's impossible now.
What pro radio television cannot understand is why Atletico Madrid can sell the broadcasting rights in Asia to such a high price, but with a base of 35 million euros, even if Atletico Madrid does not sign with pro broadcast television, it will not be much. Loss-Pro Broadcast TV, but not stupid enough to think that Atletico Madrid will not be able to bear the loss of more than 10 million euros.
For La Liga, in fact, the most important thing is the live broadcast of Spanish domestic TV stations. In this regard, Pro Broadcast TV has no competitors. It is impossible for other TV stations to separately spend a large price to buy the broadcast rights of Atletico Madrid. If Real Madrid and Barcelona Rhone can also consider that Atletico Madrid has no capital.
This is the view of the Spanish TV media including Pro Broadcast TV.
So in Spain, Pro Broadcast TV will not worry that Atletico Madrid will sell TV rights in Europe to other media.
But now Atletico Madrid is no longer a passive party, but has become an active party. They can wait safely and securely. Even if they do not sign a contract with pro broadcast TV, they will not lose too much. Pro Broadcast TV is just the opposite. They can't get Atletico Madrid's TV broadcast rights, and they have many games that can't be broadcast.
According to Atletico Madrid's performance, their game is likely to become the focus of La Liga next season.
What should I do now?
Pro Broadcast TV feels that it is not possible to come to Taiwan, and now it is taking the initiative to sign a TV broadcast agreement with Atletico Madrid, which is equivalent to admitting that it has become a failed party. This will make other clubs that are already dissatisfied even more dissatisfied. There will definitely be many clubs that want to re-sign the TV broadcast contract, and it will become more difficult for clubs that have not signed the contract to sign.
Pro Broadcast TV's top management was angry for a while.
"Atletico Madrid is openly declaring war with Pro Broadcast TV!" Pro Broadcast TV's press officer said at a press conference. "They ignore the rules of Spanish football and want to jump beyond the rules. This approach will affect the overall business operation of Spanish football. Will also affect the unity of Spanish football! "
These are nonsense.
From the perspective of the Spanish Football League, the pro broadcaster ’s news officer is right. They have been committed to packaging La Liga as a whole. Atletico Madrid ’s approach is almost equivalent to
split
La Liga, but they can do nothing , Because Atletico Madrid did not violate any legal requirements.
The various clubs in Spain were originally going to talk about their own TV broadcasting rights, because Real Madrid and Barcelona sold the TV broadcasting rights to Pro Broadcast TV. Therefore, in the Spanish football circle, it seems that they want to cooperate with Pro Broadcast TV by default. Others The media will not purchase a TV broadcast right for a "little club" alone.
Atletico Madrid just broke the rules. They are really hard to find in Europe. Perhaps it is that the Spanish TV media alone offered high prices to buy TV broadcasting rights. However, they found a Chinese partner media to sell TV broadcasting rights in Asia. High prices.
This is totally unexpected!
The Spanish Football League can't say anything. Pro Broadcast TV is very angry. They think Atletico Madrid is provoking, so the pro broadcast TV executives even decided internally, "This season, don't sign Atlético Madrid a TV broadcast contract!
Pro Broadcast TV has not been announced, but the negotiations between Pro Broadcast TV and Atletico Madrid on the right to broadcast television have been terminated.
The idea of ​​Pro Broadcast TV is simple. Since Atlético Madrid has sold TV rights in Asia to other media, they will not lick their faces to buy Atlético ’s TV rights in Europe. If you want to buy them, buy them together, or simply do n’t. Buy, they have to use 'not signing with Atletico Madrid' to give Atletico Madrid and other clubs a warning!
"Aren't you dissatisfied with the terms of cooperation !? Don't you want to sell TV broadcasting rights at a high price alone?"
"Atletico Madrid is an example!"
"In the new season, we simply do not broadcast the Atletico Madrid game. At that time, Spain and Europe will not see Atletico Madrid games!"
"... At that time, Atletico Madrid should come to the door and ask for a contract!"
The goal of pro broadcast TV is to block the Atletico Madrid game in Europe. For a football club, no TV broadcast is disastrous. No one watches their game. First of all, their reputation will be severely damaged. Second No matter how good their players are, no fans can see it. It ’s not so meaningful for players to perform well.

Atlético de Madrid ’s TV rights issue is violent, but in fact, in Spanish football, the issue of TV rights is always the focus. Atlético de Madrid and pro broadcast TV openly trouble, in the eyes of some media and fans The only normal thing, the only surprise is that Atletico Madrid really dared to sell TV broadcasting rights to other media. Only a TV broadcasting right in Asia can still be sold like this.
expensive.
In the eyes of many industry insiders, Atletico Madrid's approach is unwise, because pro broadcast TV does not sign Atletico Madrid, so they will definitely suffer a lot of losses in terms of economics, image and reporting.
For the media, Wan Sheng simply ignored it.
He has informed the club that he no longer ignores pro broadcast TV. Wan Sheng's statement is, "We have to bear the loss of more than 10 million euros!"
Wan Sheng's attitude is that it doesn't matter, it doesn't matter, other people will not say much.
Although they think that it is not a good choice to make trouble with pro broadcast TV, Taiwan Investment Group is the club ’s largest shareholder, and Taiwan Investment Group suffers the most losses.

As soon as July 20 passed, the players returned to the club one after another. Those new players joined earlier than the old players. They had to attend the medical examination and the signing ceremony prepared by the club.
J-Rodriguez, Radamel Falcao, Kevin De Braune, Tiago Silva, Juan Fran, etc., all new players came to report.
Soon other players also came ~ EbookFREE.me ~ Atletico Madrid's lineup has become neat.
On July 23, Atletico Madrid opened its training base. From this day on, the first players will start training in advance. Two days later, the team had a full lineup and it was time for group training.
The first item is physical training.
Wansheng has very strict requirements for physical training. The old players in the team passed the news to the new players, so when the physical training started, some new players were a little worried.
During the holiday time, J-Rodriguez seemed to be too indulgent. Wan Sheng's personal fitness training plan was the most demanding, but Thiago Silva, Kevin De Braun et al. The training content of the players in the team, Ozil, Raúl Garcia, and others are relatively easy.
J-Rodriguez grimaced and asked Porto team-mate Radamel Falcao's training plan. The results made him difficult to accept-Falcao's training is also very easy, almost equivalent to the team Ozil, Raul-Garcia and others.
J-Rodriguez felt very depressed, which became a heartache for him, but after inquiring with Diego Costa, he knew the rigorous training of the coach, that is not allowed to be a little lazy.
"Last year Aguero was suspended for three months because of laziness!"
Diego-Costa's statement makes j-Rodriguez feel cold ... (to be continued.)