Vol 5 Chapter 168: The biggest star!

When the Atletico Madrid team fought against Hong Kong, the impact of the match against Osaka Sakura had just begun to ferment.
Sports media throughout Japan are almost always reporting matches.
Japanese football has always been the top in Asia. With the support of various football development policies in recent years, Japanese football is also in a period of rapid development. During this period, the Japanese sports media will definitely not say how bad Japanese football is, Osaka Sakura is the third place in the Japanese j1 league last season, and the results are also considered to be Japan's top. To say that the strength of Osaka Sakura is poor, it is also equivalent to negation of Japanese football. , Are talking about the strong team of Atletico Madrid.
That means expressing,
It ’s not that Osaka Sakura is so bad, but Atletico Madrid is too strong.

The game has been analyzed in detail by many Japanese media. From Atletico Madrid's lineup, tactics, to the details of the match and the ability of each Atletico Madrid player, almost all Atlético Madrid players have received positive praise.
Wang Qiuming, who scored three goals in the first half, was especially mentioned.
In football games, the person who scores the goal is always concerned. Wang Qiuming scored three goals in the half and became the player who scored the most goals in the audience. He will definitely receive a lot of attention.
Japan jsports2 sports channel commented after the game, "This young Chinese teenager will definitely become the most important striker of the Chinese team in the future!"
"With Wang Qiuming, the Chinese team will not lack efficient frontline players in the next ten years!"
"We should be vigilant and pay attention to the defense against Wang Qiuming when we play against the Chinese team in the future!"
In addition to Wang Qiuming, other Atletico Madrid players were also mentioned one by one, such as Ozil, who is considered to be the best performer, he almost ruled the entire left road alone, and Osaka Sakura had little effect on his defense.
"Ozil is undoubtedly the world's top star, he shows a lot of technical abilities, it is worth learning by all the midfielders in the world!"
Newly joined Atletico Madrid j-Rodriguez and Kevin de Brauner also received a lot of praise, the two performed very well in the game, "They will definitely become the main player of the new season, Atletico Madrid!"
Falcao, who came off the bench in the second half, was ignored to a certain extent. In the second half, Falcao had an assist and a goal. In the case of Atletico Madrid scoring 8 goals, as a 40 million euro Mr. Falcao, Falcao The performance is not so prominent.
After analyzing the performance of Atletico Madrid players in various positions, the Japanese jsports2 sports channel concluded, "In the past game, the performance of Atletico Madrid is a warning for Japanese football, which shows that we and the world's top teams still exist. difference……"
After making a lot of analysis, Japan ’s jsports2 sports channel also talked about Wansheng. In the Atletico Madrid team, Wansheng, who is the head coach, is the core figure. He built the entire team in one hand, and the rapid improvement of Atletico Madrid ’s performance, It is inseparable from Wansheng's coaching ability.
In fact, many Japanese media have mentioned Wansheng in their reports. Wansheng is a star in China and a star in the world, and it is no exception in Japan.
There are many loyal fans of Wansheng in Japan. They support Wansheng very much, because Wansheng is the one who creates the most miracles.
In terms of football, the most important thing for the Japanese media is the ability of Wansheng to train players. This is already recognized in the world. In this respect, Wansheng ’s reputation is higher than that of Arsenal coach Wenger. Arsenal has introduced many young people. Players, but what these players can kick out is actually not very much.
Wansheng is different.
The worst player introduced by Wan Sheng is Boateng. The Boateng has n’t been the main player in Manchester City for several seasons, but Boateng is also a star and ca n’t serve in Manchester City. The main force is not surprising, because Manchester City is already the world's top player. If the vision is lower, now Boateng, other teams that are not the world's top giants, will become the absolute main players.
After a round of praise, some Japanese media expressed their desire to allow Japanese players to play under Wansheng.
This is not just the wishes of the media, but the wishes of the fans.
They think that as long as there are many players to train and grow under the team of Wansheng, then in a few years, Japan will certainly be able to emerge many talented players, and then the strength of the Japanese national team will definitely improve again.
At Atletico Madrid staff, in the follow-up negotiations with Toyota, Toyota Motor Corporation once again expressed this idea.
Atletico Madrid ’s chest advertising sponsorship for next season has not been sold. Toyota Motor Corporation is one of the sponsors of the competition. After the Atletico Madrid and Osaka cherry blossom competitions, Toyota also increased the sponsorship offer-a 20 million euro annual sponsorship contract.
Toyota ’s request is to sign for five years, and they also put forward a request,
During these five years, Atletico Madrid ’s youth training camp must leave at least 6 Japanese players.

If it is placed on other La Liga teams, such as Seville and Valencia, it must be directly agreed. For them, it is not important for the Japanese team to have a few more Japanese players. The annual chest sponsorship is 20 million euros. , Is not a contract that any team can sign.
Atletico Madrid is different, the staff directly refused without consideration.
I won't talk about it next.
There are many types of advertising sponsorship for a football club. Each club has many sponsors, but many of them are small sponsorships, such as billboards for stadiums, daily necessities for players in regular games, or directly with Atletico Madrid. Brands to promote their products, these are small sponsors, the annual sponsorship fee is more than one million euros.
There are actually only a few types of sponsorship, the most common of which are two types-competition jerseys and jersey chest ads.
At present, the biggest sponsor of Atletico Madrid is Nike, and the team must wear Nike jerseys. This is the only item that brings 20 million euros to the club every year. However, in terms of the current results of the club, in fact Not satisfied with Nike's sponsorship fee. As a La Liga champion and participating in the UEFA Champions League, the jersey sponsorship fee is only 20 million euros or too little.
As far as Barcelona and Real Madrid are concerned, at present Barcelona can receive 76 million euros from Nike each year, and Real Madrid can receive 60 million euros from Adidas. In comparison, Atletico Madrid ’s 20 million euros What's wrong?
Atlético Madrid and Nike ’s jersey ads will expire next year. Nike has been looking for Atletico Madrid to renew the contract, but Wan Sheng still decided to extend the contract until Christmas, when the team can rush into the European championship The league is strong, even reaching the quarter-finals and quarter-finals, and will definitely be able to sign a bigger contract.
The chest advertising sponsorship of the jersey is also very important. This sponsorship is no worse than the jersey, but in fact it is not much worse.
Such as the leading club of commercial development-Manchester United, their annual
The sponsorship of the corset can get more than 35 million pounds of income.
With the development of football commercial development, jersey sponsorship is becoming more and more important in the operation of the club. English football can be said to represent the future development trend. For the Premier League clubs, the reason can be attributed to the heavyweight TV broadcast contract.
Matt Scott, financial columnist of "World Football Insider" disclosed: "Every Premier League club can get a lot of income from the Premier League TV broadcast, so the self-created commercial sponsorship income has become a big club to maintain its competitive advantage. key."
Bolton Club's total revenue from TV broadcasting, commercial sponsorship, merchandise sales, and competition tickets in the 2010-11 season was 85 million pounds, while Manchester United, which is good at commercial development, only sponsored one jersey to reach Bolton Club's total season revenue.
Then some people are puzzled. The huge sponsorship fee can be used by the club to recruit and pay the salary of the players, but it is not a small cost for each brand. In this case, why are brands willing to pay the rising sponsorship fee? ?
Sports lawyer Jack Cohen disclosed last year: "The club can only get 10-15% of each jersey sold, and all other income goes to sponsors such as Adi, Nike and Puma. This is why sports brands So much is paid for the team every year, but it is still the more advantageous party when the contract is finalized. "
In fact, behind the huge amount of sponsorship, the sponsor is also a big winner.
Sponsorship is not only sponsorship, but also cooperation.
Adidas can use the Manchester United brand on its products during the 8-year Manchester United jersey sponsorship contract. The company has publicly admitted that it will double its investment of 5.5 billion pounds in jersey sponsorship investment in 10 years.
This is the relationship between professional football clubs and sponsors.
In conclusion, the sponsors do n’t ‘have a good impression’ on the teams with good performances, so they spend money on sponsorship. They are for huge business benefits.
It is a cooperation, not a unilateral supply.
Atletico Madrid can guarantee future results, and certainly cannot sign a small contract. Toyota ’s annual 20 million euros sponsorship contract does not meet the requirements of Atletico Madrid. What ’s more, they also ask Atletico Madrid to train players for Japan. , That is simply impossible.
So the two sides didn't have to talk at all.
Toyota ’s negotiators repeatedly said,
Atletico Madrid ca n’t find such a high bra sponsorship!

Ke Wansheng directly let the staff refuse.
Corset sponsorship?
There are so many big group companies and big sports brands in the world, Atletico Madrid will not hang on a tree.
In fact, Wansheng is also very clear that the reason why Toyota ’s low asking price is whether they are a Japanese company or an automobile company. It is not easy for them to recover costs on sponsorship. In addition, from a Japanese perspective, Atletico Madrid is even League champions, they can not compare with Real Madrid, Barcelona, ​​they are only the 'third pole' team of La Liga, naturally in commercial sponsorship, can not be compared with the top European giants.
In short, Atletico Madrid is still regarded as ‘second class in Europe’.
However, Wansheng is very clear that the next few years will be the fastest period for the commercialization of football. It can be said that the sponsorship fee for football sports has increased substantially every year. How can the club be able to spend 20 million euros? Sponsorship, loss of future big contracts?
Even if the club ’s corset ad cannot be sold next season, he will not sign a small contract, which will bring huge losses to the club in the future.

Not to mention the commercial operation of the club, the Atletico Madrid team has arrived in Hong Kong to do training on the court provided by Hong Kong.
During the 'Asia Tour', Atletico Madrid's training has not been affected. The team still needs to conduct tactical training to improve the players' familiarity with tactics.
Because it is during the 'commercial game', every training of Atletico Madrid is open to the public, and fans can buy tickets to enter the stadium to watch.
There are so many fans and media coming!
The media does not say for the time being, especially for fans, only 3,000 temporary tickets are sold for normal training, but every morning, Atletico Madrid has not entered the stadium, the stadium spectator stands are already full of people, and the crowd is obviously not only official. Announced '3000 people'.
This is the whole day of training in Hong Kong. On the morning of the next day, the number of fans has not decreased but increased.
The explanation from Hong Kong personnel is, "The fans are too enthusiastic and the stadium is empty, because the tickets sold are too few, which has caused a protest."
Many players were stunned to hear this explanation.
"... Is Atletico Madrid's influence too great"
Of course not ~ EbookFREE.me ~ Atletico Madrid was the La Liga champion last season, but when it comes to its influence in Hong Kong, it goes without saying that many Hong Kong fans don't even know the name of Atletico Madrid and they come to the stadium to watch Training, the main purpose is only one-to "look around" Wan Sheng.
Together, the Atletico Madrid team cannot match Wan Sheng's influence in Hong Kong, because Wan Sheng once led Hong Kong to win the Asian Cup, so he became the most famous football figure in Hong Kong and became A true hero in the hearts of Hong Kong fans.
After the Asian Cup in 2007, Wansheng became the idol of all Hong Kong fans!
Now that Wansheng is leading the team to Hong Kong, to have a business match with Hong Kong Jiezhi, Hong Kong fans took advantage of the opportunity to watch.
They finally found an opportunity to thank Wan Sheng for their contribution to Hong Kong football.
At Atletico Madrid training, a lot of banners and signs were erected in the surrounding auditorium, with slogans supporting Wansheng written on it. At the same time, many fans organized and supported Wansheng with a collective slogan.
"Wansheng! Wansheng!"
"You are the best! You are the biggest star!"
"Welcome Wansheng to Hong Kong!"
The enthusiasm of fans at the scene for Wan Sheng made the Atletico Madrid players stunned and at the same time gave them a sense of motivation when training. (To be continued.)