Vol 5 Chapter 192: Confrontation problem

Based on the number of fans watching the broadcast, Sky TV has added at least 150,000 monthly paying users.
Spanish Sky TV charges a monthly fee of 10 Euros. In other words, they broadcast the match of Atletico Madrid at home against Atlético Santander. If they increase their monthly membership income, they will exceed 1.5 million Euros. Advertising costs, their direct income increased by 2 million euros.
In fact, income is not so calculated.
TV broadcasters are not like hawkers of goods. Selling goods increases direct income. Their income is gradual. The subsequent impact is more than direct benefit. For example, if there are more than 150,000 members, some of these members will be Become an annual fee member, even a super member, and in the next month, some monthly fee members will also choose to continue to pay to watch.
In addition, the increase in paid members will also bring more advertising revenue, the two are mutually reinforcing.
These are long-term benefits.
Through the action of the Spanish Sky TV, they can also see that they have obtained a lot of profit effects by purchasing the broadcast rights of Atletico Madrid and Atletico Santander. On the second day after the end of the match between Atletico Madrid and Atletico Santander, they Delegates are sent to the Atletico Madrid club to discuss the next league match at Calderon Stadium. Atletico Madrid faces the broadcast rights of Athletic Gijon.
"1.5 million euros!"
The representative of Sky TV Spain raised the price by 50%, but Atletico Madrid hesitated.
The cooperation with Spain ’s Sky TV is good, but the revenue from the 1.5 million euro broadcast fee is still too small. Even if Spain ’s Sky TV increases the price to the highest, it is only at most 2 million euros.
This is known to both parties.
The reason is still the lack of influence of Spain's Sky TV, the cooperation between the two sides can only be dominated by Spain's Sky TV.
Take a statistic. Last season, in the La Liga league, Atletico Madrid ranked fourth in La Liga ’s 20 teams, with an average TV audience of 510,000 people. Affected by the results of competitive leagues, an average of 670,000 people watch the game through pay TV.
In this game, only 300,000 fans watched the game, and the number of fans was much smaller.
This is the issue of TV station influence.
If it is PRO broadcast TV, they have a larger group of paying users, and the number of fans and commercial revenue that can be brought will definitely be higher.
However, Atlético Madrid ’s two leagues are only 3 days apart, leaving limited time for negotiations between the two sides, and Atlético de Madrid has no time to continue waiting.
So the two sides finally finalized the price at 1.8 million euros. Atletico Madrid's home game against Athletic Gijon was again broadcast exclusively by Sky Spain.
Both parties know that the cooperation is over because British Sky TV intends to intervene in Atlético Madrid's league live broadcast rights.
British Sky TV, the name seems to be the same as Spanish Sky TV, but in fact, the two TV stations have no connection. The TV station translated as "Sky" in Europe is available in almost every country, like Italy has its own Sky TV station. It belongs to Berlusconi, the richest man in Italy. There is also a very small TV station in Germany called T-skyB, which translates to Sky News.
Compared to the Spanish Sky TV, the British Sky TV is much larger in scale. They are one of the largest pay TV stations in Europe. They are one of the largest in Europe with French TV and German TV.
British Sky TV is under the control of News Corporation, and News Corporation owns 41% of British Sky TV.
In 1998, Sky TV pioneered the digital service of 140 channels in the UK for the first time, and has now expanded to more than 300 channels.
In March this year, the British government approved News Corporation ’s wholly-owned acquisition of British Sky TV, which means that News Corporation could acquire more than 90% of British Sky TV ’s shares.
This acquisition continues to this day.
Of course, this has nothing to do with British Sky TV's intervention in Atletico Madrid's home broadcast rights. They only saw the commercial value before choosing to cooperate with Atletico Madrid.
Previously, PRO broadcast TV controlled all La Liga live broadcasts, and British Sky TV had no chance to buy La Liga broadcast rights.
It's different now.
As Atlético Madrid did not sign the broadcast contract, the La Liga broadcast was torn apart, PRO Broadcast TV had the broadcast rights for most games, but Atlético Madrid did not sell the broadcast rights. A gap was created from Atletico Madrid, not only because British Sky TV saw the commercial value of Atletico Madrid's home league, but also as a way of competing on European television broadcasts.
Atlético de Madrid has intended to cooperate with British Sky TV to sign a contract for TV broadcasting until the end of the season.
This news also became the most important news in Spanish football after the fourth round of the league.
Many clubs are watching.
Clubs such as Sevilla and Villarreal have long been dissatisfied with the cost of TV broadcasts. They hope to see Atletico Madrid as a pioneer, and they can start a good start, then by next summer, they will be able to Abandon the cooperation with PRO Broadcast Satellite TV and choose to cooperate with British Sky TV.
However, many media are not optimistic about this, "Atletico Madrid was originally" Spanish third ", with enough crowds, even if the performance is poor, some fans are willing to pay to watch the game, not to mention, now the results of the Atletico Madrid League are very gorgeous , They also defeated Bayern Munich in the Champions League, anyone can see the potential commercial value of Atletico Madrid! "
"It is difficult for other clubs to compare with Atletico Madrid, regardless of their influence or performance. Unless British Sky TV intends to spend a lot of money to pack and buy the overall broadcasting rights of La Liga, small clubs want to take a slice of it, not at all. possible."
"British Sky TV is not a charity, they will not spend a penny for the Spanish small ball club!"
How does British Sky TV think about it, Atletico Madrid can't control it. They are Atletico Madrid, just a club, not a La Liga manager. They don't need to think about the entire league.
Like Real Madrid and Barcelona, ​​they did not consider the interests of other La Liga clubs when they sold television rights together.
Ruan Hailong, head of the Atletico Madrid business department, said in a tough speech, "It's time for the La Liga to break the monopoly!"
Atletico Madrid ’s attitude makes PRO broadcast television feel very uncomfortable. They do n’t want British Sky TV to intervene in their own interests. In their view, the broadcast right of La Liga is their own interest. A British TV station comes Buy a TV broadcast of a La Liga team? They didn't expect it before.
If they knew this, they should have won Atletico Madrid!
There is no medicine for regret in the world. PRO Broadcast TV is more inclined to compete with British Sky TV. PRO Broadcast TV still has a great advantage. The English channel of British Sky TV is always inferior to the local Spanish TV station.
Atletico Madrid is happy to see this kind of competition.
That represents the interests of the club can be guaranteed.

On September 24, Atletico Madrid faced Atletico Gijon.
Sporting Gijon was in a relegation battle last season, and coach Preciado was almost fired. However, after tying Barcelona, ​​Sporting Gijon's record soared and eventually ranked 11th in the league.
The 53-year-old mustache coach Preciado can also continue to coach in the Asturias region.
In the summer, Sporting Gijon lost two main players, Diego Castro joined Getafe, and left-back Jose Angel went to Rome.
But on the front line, Sporting Gijon introduced Argentine Trejo. In the left-back position, Canelia, who was once selected for the Spanish national youth team, is also trustworthy.
Sporting Gijon had a slight surplus in the transfer battle, and it did not hurt the team's overall strength too much.
The media's comment on Sporting Gijon is, "They are La Liga's mid-stream team. It is basically impossible to compete for the European Championship, but it will not appear in the relegation zone."
But in the league so far, Sporting Gijon has played 4 rounds, but has experienced a painful "four-game losing streak". So far, they have 0 points, ranking first in the league.
With such a dismal result, many people fell in the eye, while Sporting Gijon also became a "relegation hot".
In the face of such a team, Wan Sheng was not too careless. He still sent Kevin De Braune, Tiago Silva and Falcao to the generals.
The game is positive, Wan Sheng's approach is correct.
Despite being a guest at the Calderón Stadium, Athletic Gijon also hopes to win the first point and get rid of the nightmare of the league losing streak, otherwise their mentality in the future will be seriously impressed, let alone talk about what efforts to relegation.
So the whole game, Sporting Gijon is very fierce.
Atletico Madrid sits at home and plays well on offense. The team's performance has also been affected to a certain extent in the face of Atletico Gijon fighting at the expense of eating cards.
Throughout the first half, both sides were entangled in the fight.
The first goal of the game appeared in the 73rd minute of the game. At the corner of Atletico Madrid, Falcao headered the ferry to the back point. Ozil pulled a foot and fought for a goal for the team.
However, only 4 minutes later, in the attack of Sporting Gijon, Rafael Varane collided with the opponent's forward Drascuevas in the penalty area and the referee awarded Sporting Gijon a penalty kick.
Sporting Gijon striker Balal scored the goal in one fell swoop and helped Sporting Gijon equalise.
This is also the last goal of the game.
In the end Atletico Madrid drew 1-1 at home.
This result is very regrettable.
In the post-match press conference, Wan Sheng expressed dissatisfaction with the referee's penalty, "It was just a normal body of the player. Drasque Cuevas was simply tripped by himself. Rafael only fulfilled his role as a central defender. Duties, it becomes a penalty! "
"I don't want to say that the head referee dominates the game, but that is the truth."
Because of this sentence, the Spanish Referee Association expressed its dissatisfaction with Wan Sheng. The Spanish Football Federation warned Wan Sheng to be 'caution' when speaking to reporters and imposed a fine of 15,000 Euros on Atletico Madrid.
Wan Sheng's words were not over yet, and he also expressed his dissatisfaction with Sporting Gijon. "They are playing football? No, it is free fight. I can only think of this."
"The Spanish league in my memory should be based on technology. Every game is very ornamental, but what I see is brutal football, violent football, they do n’t hesitate to foul my players, It's a pity that my players don't learn free combat ... "
"If Mr. Preciado is dissatisfied with my words, he can watch the game video and count how many times the referee has suspended the game."
"Why don't you give cards for consecutive fouls? Sporting Gijon received 5 yellow cards ~ EbookFREE.me ~ In the second half are warnings, warnings, and warnings. What's the use of light warnings? They can only make them play more unbridled. "
"I sympathize with the fact that they didn't get points in the first four rounds of the league, but they shouldn't steal points with this dirty method!"
"If you allow this kind of game, I don't know what Spanish football will look like in a few years!"
The game is obviously not the unilateral brutality of Athletic Gijon and the reason for the referee's cause of the tie, and the performance of Atletico Madrid players is also an important reason.
This reminded Wan Sheng.
In fact, when he led Manchester City and Derbyshire a few years ago, he never worried about the team's erratic performance because of the opponent's rough play, and now he must worry about this problem.
In Manchester City and Derbyshire, it is because the players have adapted to the style of English football. If a player cannot adapt to the simple, direct and tough style, he will certainly not play well in the English football environment.
La Liga is different.
Football here is full of technology, and even many players think that physical and confrontation are not important, so that they do not perform well in the face of tough opponents.
Atletico Madrid has shown this momentum.
So Wansheng talked about this problem for all players, and added the content of physical confrontation training in everyone's personal training content, but unfortunately during the season, the team did not have more training and adjustment time.
Two days passed quickly.
The Atletico Madrid team flew to Naples, Italy, to the Sao Paulo Stadium for the second Champions League match.

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