Vol 2 Chapter 32: Brand

The British "Daily Mirror (-)", the world's first tabloid, was first published in 1903. "Baidu search: (), see the latest free chapter, it's easy!"
"Daily Mirror" used to be the number one tabloid in the world. Although their circulation has dropped due to the development of TV and Internet industries, they are also the major British media that can compete with the "Sun". .
In May this year, the "Daily Mirror" and the "Sun" had a price war. In order to beat the competition, the "Daily Mirror" price dropped from 32 pence to 20 pence, and immediately, 'price The war expert '"The Sun" immediately lowered the price to 20 pence.
Although the circulation of the two newspapers has increased by hundreds of thousands of copies every day, for a mature market, such a price war will only hurt both sides. In June, Baili, the new boss of Daily Mirror, stopped the dispute. The prices of the two newspapers returned to their previous levels, and the price war ended in failure.
Despite the failure of the price war strategy, it can also be seen from the influence of the "Daily Mirror", their influence not only in the United Kingdom, but also throughout Europe.
In the development of the emerging media situation, the daily news website and e-newsletter newly created by the "Daily Mirror" also have very high click traffic on the Internet. According to the data of the British Network Administration last year, the official media website of "Daily Mirror" Traffic is ranked 11th in the UK, which is very good data for traditional newspaper media that uses tabloids as the main source of income. For industry comparison, the Sun is only ranked 17th.
In short, "Daily Mirror" occupies a very important position and influence in the British media.
Sports news is also very important in every section of the "Daily Mirror", but as a big media, their sports news can not only focus on football in England, but also football in Europe and other sports, of course. Football is also the most important part of sports news.
Inside the "Daily Mirror", it is a department responsible for interviewing sports news. Football is separate from other sports. A small department is set up. Brand is the main reporter of the football ministry. He is with three colleagues. Responsible for all English football.
Four journalists, responsible for English football, the scope of this work is quite large.
Their main focus is still on the English Premier League, especially the strong teams in the English Premier League, the English Second Division. That is, the news of the English First Division will also occupy a part of the content. After all, the attendance rate of the First Division is still very high, and it still has a certain influence in England. They will not conduct interviews on the topic of lower leagues.
In March this year, Brand came to Derbyshire for an interview.
That was because of the coaching change in Derbyshire. The temporary coaching change will definitely have some impact on the team, so Brand went to interview him personally. He didn't get any useful content from the interview that time, but just let Derby County become the new coach during the interview. A young man in his twenties was speechless, which made Brand very fulfilled.
So the next day, "Daily Mirror" only reported on the official media news, Derby County coaching, only mentioned. "The new coach of Derbyshire is a young Chinese man with less than 26."
Then ... it's gone.
As for who this young man is, what is his name, what skills can he become the coach of the Derbyshire League. "Daily Mirror" didn't even mention mentioning, most importantly, in Brand's opinion. This young man can't do much in the position of Derby County coach. He just needs to wait for the interview next time when Derby County changes coaches.
The results waited and waited, and Brand did not.
However, Derbyshire is only a theme that is too small for him, and he will not forget it until he starts this season when Brand and his colleagues check the information of the various teams in the First Division. Found that the head coach of Derbyshire was actually that young Chinese.
This kid is very capable!
Can actually lead Derby County to relegation success, and can continue to remain in Derby County as the head coach in the new season!
So the interest of Brand came to Derbyshire again in the first round of the First League game. For a big media reporter like him, the process of the two Premier League teams is not important, even if there are many of them. It ’s wonderful, they ca n’t do detailed reports on the game itself. He only needs to know one result, so he feels at the Pride Stadium between games and only catches up with the press conference after the game.
Not long after entering the court, Brand knew the result of the two teams-3: 0, Derby County beat West Ham United at home.
This result is really surprising!
Although Brand did not pay much attention to the Premier League on weekdays, West Ham were the Premier League team last season, but they were unlucky and fell to the bottom of the league. The Derby County was only a relegation team last season. Is there any big transfer news in the summer, the gap between the two teams is still not small, can Derby County actually beat West Ham United 3: 0 at home?
How did this game kick out?
Brand couldn't help but regret that he didn't go to the game to watch the game, but he quickly stopped his thoughts because the press conference was about to begin.
Walking into the press conference, Brand sat directly in the front row. He was qualified because he represented the "Daily Mirror", and there were no reporters at the same level as him.
Brand feels the gaze of his peers behind him, and he is also somewhat complacent. He likes this kind of gaze. The reporters in the media industry are also in the same category. Therefore, these reporters in the small media can only look at themselves with respect, and their eyes must be a little envious, and of course jealous, but he does not care at all.
But what he did n’t know is that the eyes of those reporters actually contained a special meaning called ‘expectation’ and ‘glooming.’
...
Finally, while waiting for the media reporters, West Ham United coach Trevor Blaken walked into the press conference, and the cameras pointed to the door one by one. When he saw Brekin, many reporters were not interested.
Just a loser.
Most reporters want to interview the winners. As for the losers, they should just ask a few words. They do not need to report more on the losers, even if they are detailed reports after the press conference. It ’s enough to just record what the loser said, not to mention, after Trevor Breking retired as coach, there was nothing to report. If you talk about the reasons for his loyalty to West Ham United, maybe Can it also attract some readers and talk about leading the game ... He lost a big score to Derbyshire in the first game of the new season!
Trevor Breking may also know what he has to face, but he just smiled slightly from the podium and spoke some official language, "I am sorry to lose the game. Our The state is a bit bad, maybe it is affected by the relegation, the team is upset and impetuous, some people do not know whether they will leave next, which affects our state. "
"It will be much better when the team stabilizes."
Trevor Breking refers to West Ham United ’s summer transfer work. The problems faced by West Ham United are known to all of England, and their players naturally know. They just need to sell a few players to contribute to the club's economic improvement, but also to balance the salary level of the team, after all, a team with a sixth-level salary level in the Premier League. No matter how many games you win, you will lose money.
This work is not over yet. It is estimated that it will be completed after the transfer window is closed in the summer of early September.
Then Trevor Brekin talked about Derbyshire, "They performed very well. I didn't expect them to take the offensive tactics. We didn't prepare for it. This is my mistake."
"But I am also very happy to see this defeat. This reminded me and reminded the whole team that we are no longer a Premier League team. We need to make some changes in our mentality in order to adapt to the Premier League."
Trevo-Brekin speaks a lot of official language, but it is very sincere, which attracted the reporters of the whole venue to listen carefully. This is Trevor-Bregin's heartfelt words. The failure of the field brought Trevo Brigin a major trauma to his mind, which made him say this to the reporter.
But Trevor Bregin realized that he had brought his emotions to work, and then he stopped talking and gave the reporter questions.
It was then that there was a noise in front of the venue.
Wansheng is here.
Wan Sheng was present with Cahill. When the two walked in, a flash of light shone in the past, followed by various flashes, various shots, including all those sitting directly under Trevor Brekin Reporters, are focused on this work.
Not only because of Wansheng, but also because of Cahill!
Cahill was originally a famous player in the Premier League. This is the first time that Cahill has played for Derbyshire since his transfer. He also scored two goals and was named the best player in the game. The reality is so dazzling.
Wan Sheng walked ahead, waving a symbolic wave towards the reporter, and then stood directly on the platform diagonally facing Trevor Bregin, while Cahill stood beside him.
Some reporters sent questions to Cahill. At this moment, Wan Sheng hummed twice into the microphone, and the whole venue was silent at once.
Wan Sheng was very satisfied with the effect. He smiled at the reporters at the stage and came to the opening remarks, "I am very happy to see the team won the first round of the league. I said before the game that West Ham United should do it Ready to lose, it seems they listened to me ... "
Saying that Wan Sheng nodded toward Bregin, it meant that the reporters looked at the calmness of Bregin to prove that the opponent was indeed ready to lose.
Look, he is still very good. Sitting calmly. '
Trevor Brekin stood up in exasperation, but before he could fight back, Wan Sheng continued to speak again, "We won West Ham United, a three-ball victory, but the result of the game is irrelevant. , This is just the beginning for us, I have said long ago, our goal is to win the league championship, a victory is only the beginning, the process is not important, so you have to interview what tactics we use , Why can I win, etc., I will not answer. "
Wan Sheng said that this was not annoyed by the reporter, because he would n’t have answered it originally. This is related to the team ’s tactical strategy. Now this set of offensive tactics is still strange. If more are revealed, the opponents know that There is nothing 'surprising' at all, and it will be much harder to win the game like that.
So he will not disclose any content of the game and tactics.
Although ‘surprise’ does not last the entire season. But with a little more time, it may be easier to win a few games. Derby County is not strong enough to ignore the opponent's understanding of his own tactics.
...
Looking at the "arrogant" young Chinese on the stage, many reporters under the stage gritted their teeth and hated Trevor-Brekin.
They are so supportive of West Ham United, the result of West Ham United defeated by three goals?
It ’s too ‘unable’!
So they could only bear the discomfort, and gathered around this Chinese to interview. Even if they were uncomfortable, they had to interview the winner, and it was their turn to ask questions freely. There are still many reporters who want to speak.
But wanting to speak does not mean that the Chinese will answer.
Most mainstream Derby County journalists can only hold their questions in their minds, because they know that the Chinese will never answer, and Wan Sheng also emphasized that he will not answer questions related to 'tactics'. This includes In view of the "how do we win" covers all the issues of the area, so they have to talk carefully or carefully.
The first one to stand up was Brand, and he would not have the thoughts of other colleagues.
The question that Brand thinks is also very simple, because he heard this Chinese talk about a keyword ‘champion’. The goal is the champion? Derby County's new season goal is championship?
What a ridiculous thing this is! !
Brand stood up and asked, "Hello, Mr. Wan Sheng, this is Brand from the" Daily Mirror ". Just now I heard you said that the goal of the new season in Derbyshire is the championship, right? May I ask, What gives you confidence that you can set the goal of the new season on the championship? The league champion is not something you can get. I ’m sorry, it ’s a bit impolite to say that, but in my opinion. Derbyshire is just a relegation It ’s just a team, do you think you ’re eligible to win the championship if you win West Ham United, who is not in state? "
Although Brand said politely, his words were not polite at all. The tone of the question revealed no doubt. Without saying the content, he certainly did not take the question of the subject into his eyes.
Anyone who listens to Brand will be very upset.
The tone of this big media is really not small. It looks like a high-level question, not a serious question from a media reporter.
Of course, Wan Sheng is also very unhappy.
But he did not vent this discomfort, but sat down and stared at Brand and looked at it again, dragging his chin with his right finger and thinking again and again, "This guy seems familiar, the name 'Brand' also seems to be Special familiarity ... "
Suddenly Wan Sheng thought of the press conference held a few months ago when he had just become the head coach of Derbyshire. He immediately took out his notebook in his arms, opened the first page, and saw "Brand" in the first line. The words, followed by the representative media "Daily Mirror".
Wan Sheng immediately raised his head and looked at Brand with a smile on his face.
...
Brand has been standing there waiting for Wan Sheng to answer after asking questions.
But the next situation made him a little confused-the Chinese portrait in front of him was thinking about what to look at seriously, and then he took a book out of his arms and opened it seriously.
"Is he looking for answers temporarily?" Brand rolled his eyes.
Before waiting for him to think about anything, he saw that the Chinese raised his head again and looked at him again, with a gentle smile on his face, but how could Brand feel that this kind of laugh had some 'playfulness' .
The weirdest thing is actually not the two people who answered the questions, but the whole meeting place. After Brand stood up and asked questions, there was no one to speak in the whole meeting place. In ordinary times, even if a reporter asks questions, it will not be so quiet, but now Everyone looked at Brand's problems.
The atmosphere is a little strange ...
Before Brand wanted to understand, Wansheng finally spoke. He pointed at Brand with his finger and said, "I remember you, Brand," Daily Mirror. "
Brad didn't understand.
"We have hatred!" Wan Sheng said seriously. "Yes, my memory is not wrong, and my record is not wrong. Brand," Daily Mirror ", we have hatred! So ... I refuse to answer all your questions and will not accept any interviews with you. "
Brand stood stunned, his mind full of incredible.
This time it was not that he asked the other party, but the other party directly rejected his interview. The result seemed to be the same as last time, but the process was reversed-the last time he humiliated the other party, now the other party humiliated him!
Just like his current situation.
All the peers in the venue were staring at him. It was not veneration, but ridicule, funny, gloating, disdainful, Brand felt the meaning of those eyes.
For a time he was very embarrassed and angry.
During the entire press conference, he stared at Wansheng, and he deeply remembered this humiliation!
Then the other reporters started to ask questions one by one. This Chinese man answered happily one after another. None of them refused like this.
really!
He is deliberately humiliating himself!
Of course Brand does n’t know that those Derbyshire mainstream media reporters who are in the same situation as him will never stand up and ask questions, so Wan Sheng will answer them one by one carefully because the questions are not hated by him. Reporters, especially several reporters in the Derbyshire Life News, their questions are like complimenting Derbyshire. Faced with such polite questions, Wansheng naturally has to answer them seriously.
Of course, for Brand, it doesn't matter whether you know it or not.
When the press conference ended, Brand did not make any more interviews, and walked directly out of the Pride Stadium.
When he went outside, he was still full of the scene at that time, UU reading www.uukanshu. Comm thought of the ridiculous and gloating eyes of his peers, and the eyes of the Chinese at that time, he gritted his teeth fiercely.
"Yes, bastard! Dog-mother-bred!"
He scolded a few words.
"just wait!"
Brand spit hard, he felt that this Chinese still lacked understanding of the "Daily Mirror", he thought that "Daily Mirror" is the small local media in Derbyshire! ?
To humiliate him is to humiliate the "Daily Mirror"!
To humiliate the "Daily Mirror", just wait for the place where there is no burial!
--- I had a fever today and lay in bed for a whole day. Now I am still weak and dizzy. Sorry, the update is a bit late. I will insist on updating the chapter for a while --- (to be continued ...) & lt; / p & gt;
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