Chapter 114: 2nd generation development plan (7/10)

　　After a few days, Zhang Weiguang came to Ice City because his son told him that the game console would be upgraded.
"Son, our game console is selling very well. No one said there is any quality problem, which is much better than those of other brands. Although we have discussed after-sales issues with the mall, none of them said the problem within three months. Yes, why upgrade?"
　　Zhang Weiguang feels that this is not necessary. The upgrade must increase the cost, and the price should be more expensive? Didn’t that strategy of occupying the market at such a low price fail?
　　 Currently, Zhiduoxing's game consoles are very easy to sell, but according to the feedback from various shopping malls, the ownership is less than half of the game consoles, and they have not reached 80% of their planned market share.
　　Son also said before that he should stop the market first, and then promote new products through better sales channels and better brand effects.
　　 Isn't that time yet?
　　 "Dad, do you sit down first. Have you ever seen it in a mall? The game consoles currently on the market are divided into three types according to the contents."
　　 "The first kind is our Zhiduoxing type, bare metal, except for game consoles, wiring and handles, there is nothing else, not even game cassettes."
"The second one comes with a set of game cassettes. There are many of these types, which are considered to be the mainstream before. Most of our competitors are like this. But I have talked about the problem of game cassettes, so I won’t explain them much. Now."
"The third kind, in addition to the game cartridge, they also carry a laser gun. Of course, this is just a name, in fact, it does not emit laser light, but emits a special light, so that the fluorescent material on the TV screen senses, Feedback to the game. This way you can play games like hunting and shooting, which is also popular."
"Many of the all-in-one game cassettes now have hunting games, but they can’t be played without a light gun. Our game consoles don’t have a light gun interface." https://https: //
"That is a VGA mode interface, which is a video graphics array interface, which can transmit signals faster and more clearly. This interface is also commonly used on computers. There are three rows, five in each row, a total of fifteen. needle."
　　 "Our game console now has a nine-pin interface, which is an old standard mode, and some manufacturers produce a seven-pin interface. Since we can get through this mode, it is certainly no problem to get through the VGA interface."
"In this way, our game consoles can allow consumers to play shooting games, so as not to lose this part of consumers. I saw in the mall two days ago that someone specially picked up a game console with a light gun, and even had a separate Buy a light gun."
　　 "Dad, since we are going to be the best game console in China and the first in the industry, then we must not lag behind in this respect. We must have this interface, and we can also use it to connect some other external devices in the future."
　　 "In addition to the light gun, what else can be connected?" Zhang Weiguang does not object to making such an interface. It is not difficult to buy a researcher with such an interface.
　　The son is right, if you want to be the first in the industry, you have to lead everywhere. You can't have what others have. We don't have it. It seems that our technology is not good.
　　 "Connect the keyboard or something." ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм
　　 "Keyboard? Don’t think Dad doesn’t know when he’s old. The keyboard is something on a computer or a typewriter. What do we do with the game console?"
　　How can I play games with the keyboard, can I have a handle? Besides how much is the keyboard, how much is the handle?
　　 "Dad, let's talk about this later. Anyway, you know, this thing is useful. Even if you can only receive a light gun, let's not miss it?"
　　Zhang Weiguang nodded: "That's the case, when others have it, we must have it. But we are famous brands, and they are not as good as those small brands? How do you say that sentence, learn foreigners' things and defeat foreigners."
　　 "Teaching foreigners to control foreigners," Zhang Yang reminded.
　　 "Yes, that's how it is said, it's still useful for your kid to read more books." Zhang Weiguang was full of relief.
　　 Chapter Yang: "..."
"Then the light gun, let's produce it ourselves, or find a foundry? I have to ask how much the cost is, and calculate the cost. By the way, how much is the appropriate retail price increase? Three hundred and fifty? That light gun can be made forty dollars. Come out?"
　　 "Dad, who said we need this light gun in our game box?"
　　Zhang Weiguang froze: "You don't include this, what VGA interface does that produce?"
　　 In order to produce the interface, we must change the design of the game console, from the inside to the outside, we must make some changes, as a result, you do not sell light guns, play it!
　　 "Dad, I said, our game machine must be able to play the shooting game of the light gun, but if they want to play, they must buy this light gun. We provide an external interface, but we do not provide external equipment."
"In this way, our retail price does not need to be changed at all, and it also guarantees our profit margin. You think, before our product sold 300 yuan, it suddenly rose to 350, which will allow consumers to produce some hesitate."
　　 "Like you watched a loaf of bread a day yesterday~EbookFREE.me~ today became a piece of five. Even if you decided to buy today, but after seeing the new price, would you hesitate?"
"There is not much shooting game, there are many people who like to play, but there are absolutely no super Mario, Contra players. We guarantee that the product is for more people, other people want to play, buy one yourself An external machine gun will do."
"The core of our products is the ability to insert cassettes and play games. As long as you guarantee this, it is enough, just like a belt with a hook for BP machine. This is very good, but if not, how much impact does it have? ?If you have a BP machine, can't you buy a hook yourself?"
Zhang Weiguang was stunned by his son: "Why do you think it is reasonable? Forget it, then just say what you said. It happened that several other electronics factories also came to me and wanted to pick up our foundry. I’m looking for an excuse to push the order."
　　 "Tell them now that someone might buy an external light gun and let them think about whether to do it or not, it has nothing to do with us anyway."
　　 "If it's okay, I'll go first. I enrolled in a corporate cadre training class, and I will take classes every weekend. I will come to Bingcheng to see you by the end of the weekend."
　　By the way, Zhang Yang was hit again.
"Dad, remember, after this was done, the casing and packaging of our Zhiduoxing game consoles would have to be changed. Originally, wasn’t our case printed with ZDX-1, it would be changed to ZDX-2, to give consumers a kind of Our feeling of upgrading. In this way, we have not reduced the price, but also made them feel more suitable, remember."