Chapter 222: Propaganda war

?Zhang Yang is preparing to pack up and go home for the New Year, and the phone at hand rings.
"Mr. Zhang, there is bad news. Some foreign media reported that our Zhiduoxing is easy to damage and difficult to repair. If this is spread, our sales will continue to decline."
"Take off, don't worry. This news, I already know. Wanxin company will respond."
Zhang Yang had taken this issue into consideration for a long time and had already communicated with Wanxin Company. On the one hand, establish a perfect after-sales maintenance point, on the one hand, also join the media campaign.
Various manufacturers of game consoles are attacking other game console brands, either explicitly or implicitly, the purpose of which is naturally to make their own consoles sell better.
But what Zhang Yang finds funny is that companies like Hesongxia and others have to blend in. The two companies should increase their number of games.
Even if they discredit Zhiduoxing, would consumers buy their products if they don't buy Zhiduoxing? Whoever has more games and whose games are fun will only buy products from players.
Under this rule, the leading position is Chang Ni.
At present, Zhiduoxing has developed it by itself, and the number of games purchased has reached more than 80, but the number of stunned ones has exceeded 300.
As for the products of Sega, Songxia and other companies, there are currently no more than fifty games. 35xs
For example, there were game consoles before the game, and there are some fun games, but they are not backward compatible with this game console.
Different storage formats are used, and it is normal not to be backward compatible, but you always have to release discs for some old games. In order to reflect the difference of their game consoles, they only released some new games.
Even more funny is that the design is a two-piece architecture, because of their special architecture, making game development difficult.
They did not let the game companies bear their own profits and losses, just like Songxia, but ordered games from those game companies. But those companies find that it is more difficult to develop suitable games than other game consoles such as Shunyi. Why should they do the same price?
I have also done computers. The hardware is very good and the software is not bad. Since those companies are not willing to develop and the bids are so high, they develop it themselves, but they have no experience.
In this way, I don’t think it’s okay. Their game consoles sell well. Although they didn’t make money, how can they sell tens of millions of units over time?
They have a competitive relationship with companies like Shini, Songxia and even Nintendo, but in fact they have also had some cooperation.
They feel that it is best to join forces with the outside world and first defeat Zhiduoxing. Anyway, Zhiduoxing has exposed its shortcomings, so it must be seized.
The most active one here is Songxia Company.
Song Xia believes that if it were not for the emergence of Zhiduoxing, they should have no competitors when their game consoles were launched last year, and they would not have to cut prices as much as they would definitely make more money.
After such a long time, it may already be profitable.
As a result, Zhiduoxing Company took half of their sales, making their rise in the gaming industry much harder.
So far, Song Xia hasn't paid attention to Su Ni. I think the game consoles of Chang Ni are also sold in general, but they are not as good as their 3.
Besides, 3 was developed jointly by several companies, and there are copyrights of some film companies, which can develop games in a targeted manner. Their technology is also first-class.
What does Shunyi say 3, whether it is 3 or 2, is it not flat on the TV? The so-called 3 is nothing more than a gimmick!
When major manufacturers stepped on Zhiduoxing, they did not forget to step on other companies. Zhiduoxing also made a counterattack at this time, mainly to point out that the core of the game console is to play games.
This time, it will hit Songxia, Sega, and so on, because they have the fewest games, and Sega is the most unconvinced. They will launch some new games immediately.
As a veteran gaming machine manufacturer, how can you make such a mistake? They just have some old games that haven't been re-launched, and the number of games will be over 300 immediately.
劦尼 also took the opportunity to promote, in addition to promoting their 3 experiences, there is the number of games. Including games that are being developed and not yet available, they are all publicized.
Everyone suddenly found out during the publicity that Nintendo, who appeared to be the boss of the previous game market, did not seem to say much recently.
On the one hand, Nintendo is developing new game consoles, and does not want to be involved in the 32-bit machine war. In addition, it is also continuing to promote the handheld. This handheld brings great profits to Nintendo.
And although their sales have fallen, they are not unsaleable. After they are discontinued, they are still selling well with backward compatibility.
At this time, Nintendo is also competing with the copyright of the game company. They hope that after their new game console is launched, they can have fun games directly.
At the same time, it is also to curb the development of the company, the company's strategy~EbookFREE.me~ is crazy.
Game console manufacturers make money by selling games. This is their consensus. It's such a crazy money, that sales of each game may decline, because there are too many games, and players have more choices.
In this way, the sales of all games may decline, and it is easy to cause poor communication between players. Everyone has played a game before, discussing eggs, tricks, etc. Now playing different ones, how do you communicate?
Originally a hot game, which can sell tens of millions of copies, it may now be reduced to several million, which greatly reduces the profit of the game.
Nintendo thinks that it is wrong to do this. The profits are low. Can game companies that have signed dividend agreements be happy? Originally thought that a game can make millions of dollars, but now only earned more than a hundred thousand dollars, the psychological gap is so big, will you continue to be willing to develop games for Schuni?
What they didn't notice is that while Zhiduoxing said in the media about the shortcomings of other companies' game consoles, they were also quickly buying game copyrights and looking for game companies to customize games.
Although the profit of each game may be reduced, this is a long-term strategy. The past life is based on this strategy, defeating Sega, Songxia, etc., and suppressing Nintendo.
Declining profits do not mean that there is no profit. When other companies quit, they can occupy a large portion of the vacated market and make up for their profits.
This is why many companies are willing to spend money on the market, in order to earn back in the future, or even make more.
At this time, Huaxia announced a news: Zhiduoxing led the establishment of the Game Development Association.