Chapter 274: Opened a new window

"Mr. Liu, the second generation of Wenquxing is on sale today. I think a lot of shopping malls have hung banners."
The face known as President Liu is grim: "Notify our R&D department to immediately develop products with the same performance as Wenquxing's second generation. If possible, the performance should exceed them. In terms of price, we are set at 80% of Wenquxing."
The Wenquxing generation has lowered prices since last year, which suppresses the handheld learning machines of Jin Yuanyuan and Yuxing, but this year's second-generation product has once again raised prices.
But what about that, their Xiaobawang company's products are to take the low price route to let consumers know that our cheap price does not mean that the product is not good, but Wenquxing earned too much.
Many people think that leaving Duan Yongping, their little bully will become a yellow stall. After he takes over, the little bully has not only failed, but has developed rapidly again.
In the market of video game consoles, their share of small bully is not low. Although 8-bit machines are not as fun as Zhiduoxing G, they are cheaper.
They are selling 268 yuan at this time, there is no middleman, and all are their own salesmen to run down the market. Although the profit is a bit lower, but one can earn dozens of yuan, and can sell more than 10,000 units a month, that is hundreds of thousands.
And what many people don’t know is that their company actually secretly produces game cartridges at a price that is extremely cheap and doesn’t make money at all, just to make this area no longer a gap.
They were also accused by Nintendo at the beginning, so they didn't dare to include game cassettes anymore, but you can't stop others from buying in private?
One game card with one lily and one card has a retail price of 30 yuan, and their production cost is actually less than 20 yuan.
Relying on the rise in the game console market, Xiaobawang has increased its investment in learning machines again. Not only have computer learning machine sales increased a bit, but handheld learning machines have also been developed.
At that time, Deng Yongping couldn't look down on this General Manager Liu, but General Manager Liu was so excited. Now in the factory, who doesn’t miss me? You Duan Yongping has been forgotten!
Didn’t you go to work at Zhiduoxing and get a Wenquxing and even sell the products to Zhongshan, which is really ungrateful.
Then this time let you know that selling products, the price is king.
And Yuxing and Jin Yuanjian are also paying attention to the sales of Wenquxing II. If this product can be sold very well, then they have also launched high-end handheld learning machines, which are no longer just electronic dictionary functions.
Nowadays, in the domestic market, Zhiduoxing's competitors can be ranked as Yuxing, Jin Yuanyuan and Xiaobawang. Among them, Yuxing is a computer learning machine and a handheld learning machine. Jin Yuanjian is mainly engaged in handheld learning machines. Xiaobawang did it all, but the consoles performed the best.
There are some other brand products, but the market share is too low, even in the minds of consumers, it is not a brand.
In the mind of Zhiduoxing, Yuxing and Jin Yuanjian both took the technological flow and competed with Zhiduoxing in technology. Some product characteristics of these two companies are better than Zhiduoxing's products. However, the company of Xiaobawang completely took the low-cost route, which was most objectionable to Zhiduoxing.
When there is a low-priced product in the industry, it will lower consumer expectations. In contrast, you will feel that other high-priced products are not cost-effective.
The reason why some big companies hate those small companies is because they reduce their product profitability. But if small companies want to get ahead, there is only this way.
This path is the simplest, most attractive to consumers, and has the best results. But generally, everyone grabs the market at a low price first, and then raises the price to ensure industry profits.
Zhang Yang is also seeing him for the first time on a low-cost route like Xiaobawang. Over time, it has a great impact on the entire industry.
The peer is the enemy, although this sentence is not very nice, but it is also true. Zhiduoxing doesn't want their peers to be too good to avoid them from robbing the market.
It was only during the past two years that Zhiduoxing paid more attention to the overseas market, the investment in the domestic market was slightly lower, and Zhang Yang's attention was also low, which gave these companies opportunities.
This is also Zhang Yang's deliberate intention. He wants to be the only company in China, but he doesn't want to be left with only one company in China, which is not conducive to the long-term development of Zhiduoxing.
He needs to let Zhiduoxing people feel some crisis in order to have more motivation. You can't just focus on foreign markets, but ignore the domestic market.
If game consoles are mainly foreign, then the main market for learning machine products is domestic.
When everyone is staring at the sales of Wenquxing's second-generation products, Zhang Yang is also waiting for the results. And he also made plans to promote sales in newspapers, saving those companies from asking around.
The sales statistics on the first day came out and sold 30,000 units, which is not particularly good. Although May Day is not a summer holiday, there is no Golden Week at this time, but it has not met Zhang Yang's expectations.
At this time, Yuxing and others were very happy, because the second generation of Zhiduoxing was listed, and the first generation of Zhiduoxing was unsalable. This is also their opportunity.
However, the sales statistics on the next day showed that the sales volume reached 40,000 units, which did not decline, but continued to grow, which made other companies feel the pressure.
On the third day, sales reached 50,000 units. The increase in sales of 10,000 units a day finally cleared the haze on Zhiduoxing.
On the seventh day, sales reached a peak of 100,000 units, and then began to fall slowly.
This sales data ~EbookFREE.me~ shocked all the peers. They never thought that this product, priced at 998 yuan, could be sold so well.
What surprised them even more was that the people who bought this product developed from students to office workers. Because the notepad function was added to it, many people used it as an electronic notepad.
Although they are all known as handheld learning machines, the main function of other companies is translation. The main selling point is also electronic dictionaries. The main consumer group is students. They never thought that there will be office workers who buy this thing.
Wenquxing opened a new window for them to let them know that the original product can still be developed in this way.
Although in order to increase these functions, the Wenquxing project team spent a lot of research and development costs, only some software research and development, spent a lot of money, because the pursuit of efficiency, so the team made a lot of money, a lot of money is actually wasted Too.
But after the result came out, everyone felt the value of the flower.
Other companies have also increased R&D expenses at this time, and must develop more functions. In order to surpass Wenquxing in product performance, we can have the opportunity to truly surpass Wenquxing!