Chapter 293: Sanction gamers

In the island market, the largest software publisher is not Nintendo. Nintendo can only be regarded as first-class, but there are also Nangong Meng and other companies on it. There is also a company called Square Enix.
Square Envelop is relatively early in the distribution of game software, and has signed exclusive distribution agreements with many game development companies, so they are very strong in the island country.
The company's most famous game is the Final Fantasy series. Before Zhang Yang's rebirth, there were also new releases and a loyal player.
This company previously supported Nintendo unwaveringly. From FC to SFC, it has developed many games for Nintendo. At the same time, as a Nintendo game distribution company, it is still a pleasure to cooperate with Nintendo.
It's just that Nintendo's continuous increase in royalties makes Square Enix very dissatisfied. They find that no matter how they develop, they can only rely on Nintendo's breath.
No matter how much fun they develop, the most profitable one is Nintendo. Why?
Players buy games, and our games can also drive sales of consoles. Why not let our games run on more consoles?
Moreover, Nintendo requires the company not to exceed three new works each year, which is detrimental to Square Enix, which has a large number of developers. In order to increase revenue, they cooperated with Schneider to develop the fairy warrior.
This angered Nintendo all of a sudden. They had previously warned their third-party game companies that they would be punished if they switched to other game console manufacturers.
However, Square Enix is ​​not afraid of these, because they have signed agreements with several game companies at the same time, if Nintendo increases the royalties, they will all switch to the Schneider camp.
It is because of this that Nintendo is more angry. When was their Nintendo threatened by the game company?
Nintendo made a decision to this end, even if both sides lose, it should make this company unlucky, and at the same time warn other game manufacturers to avoid this situation again.
If you want to switch to another camp, you also need this strength.
On the surface, Nintendo seemed to have suffered a dumb loss, but said nothing. At that time, Nintendo had just experienced the failure of VB, and the sales of GBP were also unsatisfactory. The throne of the master of the king, I saw that it gave Ji Duoxing Z2.
Then Nintendo launched the N64 ahead of schedule for the company's development, saving the defeat. At this time, Nintendo finally withdrew his hand and could clean up the Square Enix company.
They agreed with Square Enix to let the other party's new game "Legend of the Holy Dragon" be released on N64, and the estimated sales volume is 900,000 sets of guaranteed.
With Nintendo's vigorous encouragement, Square Enix produced 90 sets of cassettes at once, ready to make a fortune. They felt that Nintendo had pleaded guilty and was willing to let Square Enix produce its own game. Each set of games only charged a thousand yen in royalties, but there was no sales floor compensation.
At this point, Square Enix does not care. They are also veteran game sellers. They know how fun this game is. They feel that 900,000 sets are too small. In the island market, at least one million sets should be sold. Correct.
And at the same time of production, they are working hard to make the English version and other languages ​​for the European market.
According to the previous sales method, Nintendo should ship the game cassettes in batches, while promoting the game, while ensuring the popularity of the game, and it is best to have a short sale out of stock, causing the illusion of short supply.
This time, Nintendo directly put all the 900,000 sets of game cassettes on the shelves of Nintendo game stores and other retailers, and asked them to sell them as soon as possible.
Nintendo’s game stores don’t have much stock, and those from other retailers have a large backlog. They must also sell out as soon as possible in accordance with the requirements. At the same time they also got a rumors, heard that other retailers have reduced prices.
At this point, all retailers began to cut prices and prices fell every day. This not only caused the rapid decline in the word of mouth of the legend of Shenglong, but also made this product uninterested.
Players are curious about this game, but they are still waiting. If you wait for a week, the price can be reduced by one-tenth, or even one-fifth, which is worth it.
In this way, this game that Square Enix bought for a lot of money suddenly hit the street.
Nine hundred thousand sets, the price of each set is a high price of 8,000 yen. As a result, only more than 200,000 sets were sold, and they were all discounted. Then they were planned for retailers and dealers. Their profits, the cost of buying and producing games, and the royalties they paid, not only did they not make money, but they also lost money.
This is not a small loss, and there is a financial deficit of 3.4 billion yen!
A game production and distribution company, the original asset scale is not large, this time, the company's capital chain almost broke.
Once the capital chain breaks, the company will go bankrupt. They were once the largest game software publishers in the island country.
How could Square Encourage this matter, and openly tore with Nintendo directly in the media. Nintendo also said that they did not receive enough royalties and lost more than one billion yen.
However, Nintendo violated the previous sales strategy, and indeed it was a stone hammer. Many companies also understand that this is what Nintendo made clear to pit Square Enix, and it will hurt both sides.
For Nintendo, a loss of 10 billion yen is nothing. Their other games are selling very well~EbookFREE.me~ With the hot sale of N64, Nintendo's revenue is also growing rapidly, sweeping the first half of the year Haze.
Previously, I had been contacting Square Enix on behalf of Nintendo. It was the father of GB, Yokoi Junping. Even Square Engrave could transfer some games to GB.
However, Yokoi Junping retired or retired in a disgraceful status. After retirement, he did not receive any compensation. Instead, he once held Nintendo stock and gave it back to Nintendo.
Square Envy has no affection for Nintendo, and he thinks that his wings are hard and can fly alone.
This lesson let Squarewell know that if it continues to cooperate with Nintendo, it will certainly be difficult to develop, it is better to change the door. And they also need to inject new funds to save the enterprise that is on the verge of bankruptcy.
This is a big issue, and game manufacturers all over the world are paying attention, and Nintendo has been attacked again. Among them, the most joyful ones are Sega and Swish.
It was also at this time that Zhang Yang asked Matsuda Shioji to go to Square Enix, while Yokoi Junping also went to Square Entrepreneur.