Chapter 297: Why sell it cheap?

After the test by Jia Tao and others, this dancing machine is considered to have actually completed the internal test. Although some problems were found, it does not matter. It is enough to make improvements in the second generation.
The next step is to continue testing, find more people to test, and apply for a patent at the same time.
Only when the patent application is filed will it be announced, the date of listing will be fixed, and product advertising will begin.
The derivative tambourine machine, which is still in the R&D center at this time, is expected to complete the internal test within three months, and can be launched to the market in half a year.
Naturally, all these tasks are arranged for others to do, and Zhang Yang decides more important things.
"Lao Xu, how much does this elementary dance machine cost?"
"Mr. Zhang, we really don't directly launch the eight directions, but only the four directions?" Xu Zongong frowned, and the eight direction keys were also successfully developed. The system also supports it. Why should we Launched in four directions?
"I ask you, when we have 8-bit and 16-bit game consoles, and other companies don't have this product at all, what do you launch?"
General Manager Xu was stunned, yes, of course, 8-bit. When other companies imitate, they launch 16-bit, which can always guarantee the market leadership position. This is the most correct choice.
"Mr. Zhang, I get it. Just this way, will it affect our product sales?"
"Impact? Of course it is, but it will make our products sell better. I ask you why many families have 8-bit game consoles and buy 32-bit ones? Because they are more fun, they also have money and want to replace them with new ones. device."
"Like your home, you used to have a 14-inch TV, but now you have money, don’t you want a bigger and clearer one? Our product is currently only sold to game halls and shopping malls, and few families buy it , But don’t you need to update the equipment in those places?"
"As long as they can make money back, they will buy our new equipment without losing money, because they can attract popularity and help them make more money for other machines."
"So by doing so, we have increased our product sales. Remember, our technology research and development must be carried out all the time, but if we are already in the absolute lead, we should never take the best technology out, but instead Take it out at the first level."
This is also a common method used by many companies to develop the next-level technology first and earn a sum before updating the technology. It can also make an extra sum, and it can always keep the technology of its peers suppressed.
"The company's next step will be reorganization. At least three product research and development centers will be formally established to adjust the technical backbone of each factory. At the same time, some of the original research and development backbone will be added to work together for the company's future."
This was Zhang Yangzao's idea, but it has not been implemented yet. In fact, in some regions, it has already taken shape.
For example, on the Beihe side, the updates of Wenquxing and Chinese and English computer learning machines are all completed here. In the future, it will also become the educational product research and development center of Zhiduoxing.
Dad is used to Bingcheng and is close to his hometown, and Dad has always been keen to do technology research and development. His enthusiasm is not less than those young and young. There has been a research and development center there, mainly developing some less important technologies.
As for the real game console technology R&D center, Zhang Yang intends to put it on the Sichuan and Sichuan side, with a pleasant climate and low cost. In fact, if it is not the traffic in the northwest, Zhang Yang would like to put it in the northwest. Anyway, technology research and development is not production, but it is too difficult for those researchers to adapt.
This group of researchers, one by one, is thinking about letting their families live in the city. The more prosperous the big city, the greater the attraction for them.
If there is a need in the future, a software R&D center should also be established, not only to develop game software, but also to learn the software on the machine, the development of various game machines, system software for the learning machine, the translation of some game language versions, and so on.
The next game console not only needs to be 128-bit, but also needs to be able to connect to the Internet. At that time, the Internet in many countries was already good, and even Huaxia should have risen. This must not go wrong.
Mr. Xu understands what Zhang Yang said to him. Let him prepare. This is also his chance. In the factory, although it is the chief engineer, there are deputy directors and directors on the factory before he can go to the head office to serve as a deputy chief executive.
However, if you go to the R&D center, you may have the opportunity to go further. If you can compete with the person in charge of the R&D center, you can directly enter the head office and become a real senior executive in the next step.
"Mr. Zhang, I understand. As long as the company is mobilized, I will absolutely obey and will continue to create more value for the company in new positions."
Zhang Yang knocked on the table: "I believe this, you first talk about how much the cost of this product is estimated."
"This product is mainly divided into the display, the main control board and the pressure control board at the foot. The price of the display is not high. We use the most mainstream 21-inch. At present, this market is very abundant and the price is not high."
"But for the main control board, we need to make a cassette interface, and the cassette is actually modified by a 1G mechanical hard drive. In order to ensure heat dissipation, the finished product is relatively large, and we have added space in the back."
"In order to ensure the service life of the pressure control board, the materials used are the best, so the cost has also increased a lot. The current production cost is not counted as product development, only the production cost, if the monthly output reaches 30,000 units, The unit cost is about 3,000 yuan, and we have to update the production line."
"So to ensure profits, it is estimated that 300,000 units of this product will be sold, so the sales price is set to at least 5,000 yuan. We can still make a profit by selling new song cassettes, which is the profit."
Zhang Yang shook his head: "Old Xu~EbookFREE.me~ You are indeed very good in technology, but the product sales, you are too far away. This product is unique to us and has a patent, others can not imitate , So why should the price be so cheap?"
"Is this product not fun? Not only does it have music, but also fitness functions. In the United States, I plan to sell it for $1,299. In China, it costs 10,000. In the island country, the price will also reach 12,800 days. yuan."
"In Europe, certain adjustments are made according to the tax rates in various places, but it cannot be cheaper than our domestic ones."
"Even if it is a new song card, it will cost $199, so that we can make more money."
"This product, our main direction is the game hall. It doesn't matter if the price is a bit higher, they will also raise the price and let those consumers pay."
"When the second generation comes out, this will be sold at a discount. At the same time, you can also launch home dance mats. At that time, it should be small and profitable."
"Go, arrange for people to continue testing, and prepare to adjust the production line. This product, I can sell 300,000 units in Asia!"