Chapter 332: The selling point of the magazine
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Super Tycoon
- Qiong Si
- 1225 characters
- 2021-03-02 05:47:14
Liu Cunzhi was previously an editor-in-chief of Youth Digest Magazine. But now, his identity is the editor-in-chief of the game and culture magazine, and his salary has been increased by 50%.
Not only did he change his job, he also brought three subordinates, and he also recruited two fresh graduates. This is the backbone of the future magazine.
Previously, the magazine agency had been collecting some materials, including translating some foreign magazine materials, and Liu Cunzhi also went into battle personally. But today, he was restless in the office.
After a while, he heard the knock on the door and immediately stood up and walked over to open the door, and saw the young excessive boss.
"boss."
"Well, I think everyone is busy and the work has already begun? When will the first issue be launched?" Zhang Yang asked with a smile on the sofa.
"Boss, do you have a request for how often we issue this magazine?"
"No, but it can't be too long. Is it difficult to issue it once a month?" If it is made into an annual publication, it will be meaningless and will not have the effect of advertising.
"This is definitely no problem at first, but it is difficult to have so much content in the future. Our magazine is mainly divided into several sections."
"The first one is to publish the content of the latest game. This part of the future plan is to generate revenue and be regarded as an advertisement. There are new games launched every month. The content is not difficult, but no one may spend money on advertising for the time being, so My plan is to first publish some game content independently developed by Zhiduoxing."
"The second one is the introduction of game consoles, including the performance, price, and purchase channels of game consoles. It can also generate revenue in the future. The current problem is the same as above, and only Zhiduoxing can be published."
Liu Cunzhi didn't say anything, even in the future, only Zhiduoxing could be published. As a magazine under the Zhiduoxing Company, is it appropriate to advertise game consoles of other companies?
"The third is to interpret some game masterpieces, including some game guides, and some game records, etc. This part is difficult to generate revenue, and it is one of our core selling points."
Some strategies listed above can attract consumers to buy. Help some people pass a lot of difficult times, so that they can play more fun.
"Fourth, my plan is to comment on some games criticized by players, which can resonate with players and at the same time help Zhiduoxing fight competitors. This part is also not profitable."
"But now the content is easy to find, and some foreign magazine content can be reproduced, but it is difficult to reach it once a month. I count it, unless the number of pages of the magazine is reduced, then the pricing will be reduced again, and it will be more difficult to make money in the future. "
A magazine requires more than 20 sheets of paper. If the front and back pages are about 50 pages. After shaving off the cover, back cover and some of the advertisements, how can the main content be forty pages?
Even if some jokes and the like can be added to it, it can occupy one or two pages at most, and so many pages, how much content do you need?
The font of the magazine should not be too large, otherwise it will give others a feeling that there is very little content, and it will make people feel that this magazine is finished after a while without reading it.
If it is a clothing magazine or something, you can add more pictures. In this game magazine, they can also have some screenshots of the game, but how many can they be, can't they be all these?
The magazine is temporarily unprofitable, but it has been unprofitable for a long time. Can the boss be happy? His salary is not low, and he doesn't want to be unemployed after working here for a year, and then he will return to the original magazine in vain. I'm afraid he has no place.
Zhang Yang thought about some game magazines he had seen in his previous life. There are many contents that Liu Cunzhi didn't mention.
"Old Liu, you can add some interesting content here. For example, some players vomit about the game. Through the mouth of the player, telling the deficiencies of the game makes people feel vivid and interesting."
"There are still screenshots of the game, you can replace the dialogue inside, so that it can become a comic. Comics, jokes and so on, now everyone likes to watch it?"
"For example, in some shooting or adventure games, game characters are always easy to die. This kind of fancy death can be brought up to let players find resonance."
Liu Cunzhi: "???
Fancy death highlights? Can this be done? Will anyone like it?
"There can also be some short stories when playing games, such as a pair of young men and women who are playing Zhi Duoxing Z2 on the train. At this time, they slowly chatted and found that they were working in the same city again, and they finally got a good deal. Love."
"We are magazines, not newspaper news, so we can write some small stories for readers to have a pastime. Such stories should preferably have a good ending."
"Of course, you can also solicit from other readers. If you are familiar with this aspect, I won't say more."
It's not difficult to tell a small story caused by playing a game. As many stories as you need to switch the background and the way you meet, it is a brand new story.
Do you say there is any overlap with other stories? Any similarities are purely coincidental!
"Photos of some characters can also be posted above. I am not talking about game characters, but game characters played by real people. For example, many people know that the prototypes of the characters in the Contra series are Schwarzenegger and Stallone, but they imitate them. There are many."
"But imitating tough guys is actually not easy. Most of the game characters and facial features are not particularly clear. Through makeup techniques and clothing props ~ EbookFREE.me ~ can make people feel very similar."
"This kind of imitation, called abroad, is a recent activity that was initially popular in animation, and it has now expanded to games."
"We can also organize some activities, such as imitating the most like, can get some bonuses or prizes."
"You can't just stare at games on consoles and computer games. This part of the market is developing faster in China than console games."
"In our country, the possession of computers is not weaker than that of game consoles. If you put aside 8-bit computers and computer learning machines, the number of computers is far more than the new game consoles."
"Computer games are people who can secretly play at work. Of course, we do not recommend or encourage this kind of behavior."
"There are so many things I can think of for the time being. You can also look at the popular pages in foreign magazines. For this magazine, I ask you to allow losses in the first year, protect the capital in the second year, and start in the third year. profit."
"What do you have to ask, let me say it, let me solve it for you!"