Chapter 395: Hot Repeater

The repeater was launched on the New Year's Day in 1999, and the advertisements were also broadcast simultaneously. In the first week, sales reached 30,000 units, and then there were a bunch of additional orders.
In the second week, sales doubled and orders became more.
In the third week, sales doubled again, and orders also stabilized. In the fourth week, it did not double again, but it also increased a lot.
Only one month after its listing in the market, with a strong advertising offensive and distribution capabilities, the repeater has sold 350,000 units in the domestic market.
There are still two weeks before the Spring Festival. It is estimated that there will be at least 200,000 units of sales before the Spring Festival. After the Spring Festival, it will definitely continue to grow.
The sales curve of the repeater after its launch is more beautiful than the original Wenquxing Electronic Dictionary. Of course, it may also be because the price is half cheaper than the original Wenquxing electronic dictionary.
At the beginning, the electronic dictionary was sold for thousands of yuan, and it was still a few years ago. Today, prices have risen a lot, and everyone's income has also increased a lot. For 500 yuan, many households have started to consume.
What's more, this is something that helps children learn and must be willing!
At this time, many parents of Huaxia are very willing to invest in their children's learning. Of course, it is only in terms of cultural learning. As for other aspects, a few are willing to spend money, such as arts and sports.
Fortunately, I had considered the hot sales after listing before, and they produced a batch in advance, which only resisted the winter sales season.
They are educational electronic products. Winter and summer vacations are the two peak seasons. In fact, it also includes game consoles.
During the winter holidays, and also during the years before and after, it is indeed the traditional peak season for consumption in China. Because many people usually work in the field, the money is reluctant to spend, but when I go back to my hometown for the New Year, one by one is generous. I have to let people know that I am particularly good at mixing in the field.
And many companies and units will have year-end awards and the like, perhaps some new year products, or bonuses, or some emerging shopping cards, which have increased spending power during this period.
As the repeater became popular, more and more people noticed that instead of buying a repeater, they thought about how to make money with them.
For example, the general manager of Xiaobawang Company, at this time issued an order to the R&D team: "Repeater, I want you to completely crack it in a month. When the latest school starts, our Xiaobawang repeater will go on sale."
We sell whatever we sell well. This is the survival philosophy of the little bully. And on this point, the little bully did indeed live well.
Each of their products has a low market share, but they are not worried about selling because the output is not high. The profits of each product come together, and that's a lot.
Maybe they sell game consoles and earn less than one million a year, which is not a big company. But they also have various products such as learning machine, electronic dictionary, walkman, rice cooker, electric frying pan, electric blanket, electric kettle and so on.
Taken together, their annual profits can reach nearly 10 million and their sales can reach nearly 100 million. It may not be ranked high in the whole country, but in Nanyue, it has become a big enterprise.
If a certain product does not make money, or starts to lose money. Some companies may take some promotional or advertising methods to increase sales and obtain profits, or reduce costs and obtain profits.
But the little bully is different here. If you don't make money, you won't do it. There are so many electronic products that can be made, why hang on a tree?
Isn't there any pager, stock machine or something, just let the idle workers to produce other products. The production line buys new ones, old ones can be transformed, and those that cannot be transformed are sold.
The repeater is now very easy to sell, and there is only Zhiduoxing. They follow the production and will definitely make money. And if they can become the second manufacturer of repeaters, they can definitely make more profits than they think.
Before electronic dictionaries, they were too far behind, let Yuxing company take the lead, see how well Yuxing company develops, the profit is much higher than them.
But it doesn't matter, I just missed the opportunity before, just grab it this time.
There are also some emerging electronics manufacturers. They are all people who know the technology together, buy or contract a bankrupt factory, and take on some OEM-like tasks.
At the same time, they are also looking for what they can do, and they must ensure that the product will not be eliminated quickly, and the competition pressure cannot be too great.
For example, there are many electronic engineers who can do TV sets, but the competition pressure is too great. In the first two years, Changhong fought a price war, and the hoarding of 21-inch CRTs caused a huge drop in the price of 21-inch color TVs.
21 inches is indeed the mainstream, but it is only the mainstream for a while. Because of Changhong's approach, many companies began to promote large-screen color TVs, 25-inch, 27-inch, 29-inch, or even larger, which previously belonged to the field of imported TV sets abroad.
Changhong lost a lot of money, which also led to Changhong's dream of becoming a domestic TV overlord~EbookFREE.me~ At this time, it was too difficult to enter the TV field. Moreover, it is not realistic to do this because of the small amount of funds. This requires at least tens of millions of funds to be considered as an entry point, and tens of millions of funds can be promising.
Some people started to make BP machines. This is very simple for them. It is also easy to produce and the cost is low, just a few million. It was only when it was sold that they found it was not so easy. Some people even lost all their money.
Others have been on the sidelines. The kind of product they are looking for has huge market potential and low competition pressure. Finally, there is a repeater.
Many people have done radio, or when they first learned, the first thing they did was radio. There are still some people who have made recorders, but there are not many people who buy recorders at this time, unless they are small recorders with big slaps.
Now this repeater is obviously an upgraded version of the recorder. They have to study hard, and they will soon be able to crack the technology and produce it themselves.
While there is still only one brand, there is no problem in joining. The industry is the first, and it cannot be completely monopolized. There will always be other brands that can develop and make money.
So during this time, there are more and more companies, enterprises, units, etc. who study the repeater.
There are even some bosses who have a little money, don’t know what to invest with money, and they are also targeting the market of repeaters. They feel that they may be like Yuxing, who sells electronic dictionaries, not being the first, but also being the second, easily making tens of millions a year.
Some people have started faster, and have begun to purchase related electronic components. Before the Spring Festival, the prices of related electronic components suddenly began to rise!