Chapter 413: Microsoft shares in Sega Bandai

"President, Sega Bandai and Microsoft suddenly announced that Microsoft has taken a stake in Sega Bandai!"
After receiving the call from Matsuda Shiji, Zhang Yang also felt a little ignorant. Sega Bandai, under the leadership of Da Chuan Gong, didn't resist Microsoft's invasion, how did you agree to buy shares?
That's Microsoft Corporation. Will they just buy shares? What did Ogawa Kung think?
"Do you know the share ratio and amount?"
"No announcement, but this morning, Sega Bandai's stock was suspended. This news, there is no sign before."
Matsuda Shioji also has eyeliners at Sega Bandai, but unfortunately such a confidential matter will only be known to a few people, and each is a company executive or shareholder, and his eyeliner has not reached this level.
This news was too sudden. No one had thought that Microsoft was jointly developing a new game console with Songxia. How could it suddenly become a shareholder of Sega Bandai?
This also means that Microsoft will abandon the development of its own game console, and instead support Sega Bandai's console, things become more complicated.
The previous Sega has not successfully merged with Bandai. The seventh-generation game console developed by Sega is very difficult, lacks game support, and develops poorly.
As a result, this is the last generation of Sega's game console, and since then, it has withdrawn from the hardware field. It is said that Ogawa had talked to Microsoft at that time, hoping that Microsoft would buy Sega for two billion dollars, but Microsoft refused.
Two billion US dollars, only sold at a par, without rising, but Microsoft still doesn't want it, and eventually turned Sega into a top-tier game manufacturer.
After a few years of pain, the future development is also okay, wandering among the three major game machine manufacturers.
In the previous life, Microsoft developed the XBOX series by itself. Although it has not made money in the financial report, in fact, Microsoft has not lost, but it is just some financial means.
But in this life, the situation has changed greatly. The merger of Sega Bandai has enabled Sega's new game console Uranus to have Bandai game support, and because it is the first 128 game console, it has attracted the support of many game manufacturers and developed many fun games.
It's just that Sega Bandai's Tyrannosaurus machine has another follower. At the same time, the animation market in the island country has been slightly weakened, and Bandai's revenue has also declined.
But Sega Bandai should be able to make money this year after Ogawa contributed money to smooth out the losses last year. Why should he sell the shares? How did the two parties talk about it?
...
A few days ago, Ogawa Kung checked his body because he felt particularly tired recently, and he often felt dizzy and had a sudden heart attack. The results of the examination are very bad. Many organs in his body have already had problems, especially the heart.
The doctor told him that if he continued to work so hard, he might die suddenly at any time. Let him rest and leave the company's affairs to others to take care of, anyway, he is not short of money.
Even if Sega Bandai lost money, he still has shares in CSK and is still a rich man.
This report made Ogawa realize that he may not be able to manage the company for a long time, and he must find a successor. At the same time, he is more worried that after his death, the company will undergo major changes.
His heirs work well at CSK, but they know nothing about the game industry and are not interested. He has no doubt that once he passes away, his son will quickly sell the shares of Sega Bandai to cash out.
In this case, it is better to find a good backing for the company now, so that his son can see the potential of this company and is willing to continue to run this company.
So he thought for a long time, and Ueno was not a good heir. It was not bad to get in touch with Shoichiro. He used to be the deputy president of Sega, and now he is the deputy president of Sega Bandai.
What about the president, his son is not suitable, is Ueno Wada really suitable? There is a need for a place that can really suppress people who believe in them and are willing to continue supporting Sega Bandai.
This person is Bill Gates.
It happened that Bill Gates was like a stake in Sega Bandai. As for whether to annex or not, it depends on their family and Ueno and Dian. As long as the two of them do not sell, Microsoft will never be the controlling party of Sega Bandai!
Microsoft is cooperating with Songxia at this time, and Ogawa also knows that he also talked to Bill Gates on the phone, making Bill Gates shake the heart of cooperation with Songxia.
After he made concessions, Bill Gates really agreed that Microsoft paid a lot of money and obtained a 30% stake in Sega Bandai, including the corresponding voting rights.
And Microsoft will immediately arrange a team to translate Sega Bandai's systems and software and push it to the American and European markets as soon as possible.
Due to the delay of Sega Bandai, Zhiduoxing’s advertisements have been launched, and the new Zhiduoxing G2 will be launched in the summer. At the beginning, their Saturn was also competing with Zhiduoxing G. As a result, the sales of Saturn were less than 10 million, and the combination of Zhiduoxing G and MINI already exceeded 50 million units!
Sega was almost dragged down by Saturn~EbookFREE.me~ Zhiduoxing took the position of the industry leader by relying on the Zhiduoxing G series, and made a lot of money.
Sega Bandai is reluctant to continue competing head-to-head with Chistar, especially at the same time. So they want to bring the product to the market faster, sell a part first, ferment by word of mouth, and continue to occupy more market share.
Failed in the 32-bit machine market, they want to succeed in the 128-bit machine market!
In the future, as the leader of the industry, why can't Sega Bandai sit down?
Therefore, under the intentional concession of Ogawa, and Microsoft's delayed response, the contract has not been formally signed, and Microsoft has also chosen to buy shares in Sega Bandai first.
But Microsoft is not satisfied with just buying shares. The market value of Sega Bandai is not comparable to Microsoft's one-year profit. Such a company must be acquired.
Shares first, you have the right to buy stocks first, then it's time to talk. With the exception of Okawa Kyou and Ueno Wada, all shareholders are in contact. They want to quickly increase their voting rights, that is, their right to speak.
In other words, pulling Ueno and Dian into his own camp can in turn suppress Ogawa Gong.
Of course, before this, Bill Gates also gave Okawa Kung a promise. Two years later, Ogawa Kung retired. Bill Gates served as the chairman of Sega Bandai, and Ichiro Shoichiro served as president.
In this year, Ogawa Kungfu will do the job handover with Shinjiro, and gradually transfer power.
Everything is planned well, the two sides have negotiated and announced at the same time. After the resumption of trading, Sega Bandai's stock price is bound to soar.
But one person was very dissatisfied. Why did you Dachuan Gong decide the future of Sega Bandai by yourself, then me?