Chapter 513: Ask the stars to advertise

In fact, there are basically no competitive games in China for legends and miracles, that is to say, there are no opponents in promotion, and these two games are opponents.
And Zhang Yang gave enough promotion fees to allow all game clients to be installed on every Internet cafe computer, and also provided free download client channels, cheap five yuan basic client installation CD, in order to seize those personal user.
Even so, the registration numbers of the two games did not satisfy Zhang Yang. How come there are more than one million actual users?
See how many people use the Penguin, others can promote it so quickly, why can't this work?
Although the Penguin has a certain office role, many companies also allow installation and use, but are there fewer people who steal games to work?
In the final analysis, it is because the popularity of this game has not been fired. People who have been to Internet cafes may know it, but most people who have not been to Internet cafes do not know.
Most of the advertisements are based on online advertisements. Some webpage pop-ups and the like include the Penguin pop-ups that have just been launched. However, because the network fee is relatively expensive at this time, many people are reluctant to download the client and feel that it costs too much.
Others think that playing the game will not take long, and it will be time to recharge the card, which makes them feel a loss, after all, many games in Internet cafes are free.
Is this game fun? Many people still gave positive comments. After all, there was no such online multiplayer role-playing game on the mainland before.
And that career settings, skill settings, image settings, prop settings, map settings, monster settings, etc., give many people a very fresh feeling.
The promotion fee has not been spent, the server has been rented a lot, but the number of users who are willing to continue to pay is only more than 1 million. Where can I go?
"President, it’s not that I didn’t do my best to promote it. We thought of many ways to promote it, but this is an online game, which is more suitable for promotion on the Internet. We have also contacted Penguin, and now the pop-up ads are on, and the number of users is growing faster. . Especially in the winter vacation, it must be the peak period of user growth."
"There is also a network transformation in many parts of the country last year. Many Internet cafes have been forced to close down. There will be many new Internet cafes opening this year, and the Internet speed will be faster."
"Then our games, those old computers are strenuous to run, and there is a stuck phenomenon. Their configuration is low, and we can not reduce the game effect."
Zhang Yang raised his hand: "You have to let the internet cafe see how much money this game can make and how much customer traffic it brings to them. They are naturally willing to upgrade the configuration and are willing to push for us."
"And your ads are a bit biased. Who said that our games can only be advertised on the Internet?"
"Is it possible to put up a brand at the door of an Internet cafe with the characters of the game? Can some people be played as game characters and promoted in places where there are many people?"
"Can you get a billboard in some places to make people curious about the game and want to play? Can you concentrate on promotion in some places where there are many netizens? Even if it is a flyer or other methods, you can do it. Is it gone?"
Sun Tengfei said nothing, and he really didn't do it.
He didn't expect that the two games lost money last year. A lot of publicity and promotion costs have been invested, but the revenue is far lower than expected, and even the research and development costs have not been recovered.
This year they planned to fight a turnaround, but did not expect to be criticized in front of so many employees at the conference, he was also very embarrassed.
In comparison, President Gu's side is all praise. Isn't he criticizing this time, he is so much worse than President Gu's?
"Have you thought about asking for celebrity endorsements?"
Sun Tengfei: "???
We are playing games, and this is not like Contra, just one or two characters, but there are millions of characters, how to find celebrity endorsements?
No, the game characters are mainly divided into three occupations, plus gender distinction between men and women, so you can find up to six people endorsement?
But the company's advertising costs are already very high. If you continue to spend so, you must not lose money. Do stars really make people enjoy playing games?
Under normal circumstances, everyone will imitate the dress of the star, so some clothing, accessories, etc., the effect of star endorsement will be very good, including some large items, such as cars or the like, the effect is also good.
He has also seen game endorsements, but online game endorsements have never happened!
"Why haven't you ever thought about it? The star effect is something everyone should understand, especially sales, marketing, etc. What is our game simpler? It's Daguai upgrade, PK, teamwork."
"I ask you, if you know that there is a big star in it, would you want to chat with the stars? Will you want to join a guild with idols? Will you want to learn from idols?"
"There are also our game costumes and props that are also featured. Finding some good-looking celebrity endorsements can also be more attractive, and may even sell peripheral products in the future."
"Don't just focus on map upgrades and monster upgrades, those who can really retain many players, but our primary task is to attract more new players."
...
After the meeting, Sun Tengfei came to Zhang Yang's office and asked about the key points of advertising planning.
"President, I thought about it for a while. The celebrity endorsement, this is not difficult, but it is not easy to find the right one. The soldier must definitely find a strong body, and the woman is not easy. The mage must find a handsome or beautiful one. The requirements for facial features will be very high. The Taoist priests require some exotic styles, and ordinary looks cannot be considered."
"And the effect of celebrity endorsements in the Mainland is relatively weak~EbookFREE.me~ It is best to find Hong Kong and Taiwan stars. However, the celebrity endorsement fees there are too high. Isn't it money?"
"Go find some second-tier stars, and the popular ones in the past few years are also good, mainly to meet the role settings." Zhang Yang pointed out, "Gu Di Zi has seen it, it is very popular in the mainland, but their pay is actually not high."
"And the endorsement of the game is also the endorsement they haven't been in contact with. One year is enough to have 1.8 million. Design some simple actions for them, put on the equipment in our game, or some equipment that is not online. ."
"Right, add some lines. For example, brothers come to hack me; I am in this game and wait for you to fight; brothers, take me to the sand city and the like with them, be sure to let them say that they want the original Authentic Hong Kong Pu."
"It's enough for female characters to get two or three small models. Men dominate. After all, most of the people who play our games are men. Also, let the magazines cooperate with them to do some publicity and get some game strategies."
"There are restrictions in the arcade hall, and there are not many game consoles sold in China, but there are definitely a lot of gamers. By the end of this year, I hope that the long-term paying number of the two games can exceed 10 million!"