Chapter 521: Chinese version wasted

"President, I still have a problem here, maybe it is also a problem of some peers. Will our Chinese games continue to be intensified? Will there be a simplified Chinese version of the game console system?"
This problem has already occurred since last year, mainly due to domestic game console bans. Many restrictions have been imposed on the gaming industry, with the most restrictive business premises, which has led to a significant drop in sales of gaming machines in China.
Along with the drop in game sales, the simplified Chinese version of the game has started to lose money.
Huaxia's game consoles were not sold well, but now they are getting worse. Even if China's economy is developing rapidly, it can be calculated that the sales of Zhiduoxing g2 will not exceed one million units this time.
This is still Zhiduoxing g2 can be used as a DVD player, and the price has been reduced. It is said that a good DVD player will sell more than 2,000 pieces at this time, and even more than 3,000 more expensive ones. They only sell 1,800 pieces, but consumers just don't buy it.
The main reason is that parents are reluctant to buy, and feel that if they buy this, the child must be clamoring to buy a game disc. How much do they usually pay for watching a movie and buying a music disc, some for ten dollars?
Those old VcD discs are cheaper to five yuan a piece, and even buying more can be cheap.
For game discs, the price is too expensive. A 3D game actually sells more than 800 pieces, and both game discs are comparable to a DVD player.
Besides, the error correction function of Zhiduoxing g2 is also not as good as a professional DVD player, and it is also easy to cause trouble for children. They still chose a professional DVD player, such as Wanyan brand is still the most popular.
It's because some 32-bit VcD game discs that some domestic manufacturers have backlogged have sold a lot.
Some people say that the game that specializes in the simplified Chinese version obviously loses, it is better to give up directly.
For example, many of the earliest game cassettes played in China are in English, Traditional Chinese, and even Japanese. At that time, did everyone play the same game without delay?
Now other languages ​​can not be given up, those markets are still very large, and the simplified Chinese version for the mainland should be given up.
When the mainland market regains prosperity, they will have time to redevelop. Now sell the English version or traditional Chinese version, which is in the best interests of the company.
Zhang Yang is also considering this issue. In fact, before he was reborn, Huaxia's home game consoles did not sell well. The previous world’s Ps2 series sold 150 million units worldwide, but China’s genuine statistics are about 500,000 units.
This world is even worse, and even 100,000 units cannot be guaranteed, because the mainland market is filled with Zhiduoxing g2, and the Ps2 of Changni sells more than 3,000 in the mainland. It is still in English or Traditional Chinese. of.
No matter whether it is Schneider, Nintendo or Sega Bandai, they have no plans to launch a simplified Chinese version of the game console, because the cost cannot be recovered.
To do software translation for a market with such a small sales volume, there is no profit at all, and even money is needed. Especially in terms of after-sales, different languages ​​are also different.
You have developed a Chinese version of the game console. Do you always want to develop a Chinese version of the game? Otherwise what do others play?
Therefore, Nintendo and Changni have made some strategic adjustments. We abandon the simplified Chinese version of the game console system, but we can launch the Chinese version of the game only because of system problems. Occasionally, some errors will occur.
But this has made them the biggest concession that they can make, and they are not making money at all, it is entirely for the purpose of nurturing the market, and they do not want the market to forget their brands.
Li Junsheng also wanted to imitate those companies, temporarily giving up the Chinese operating system, to ensure the company's product profitability, and also to guarantee their software research and development department bonus.
"This is what Tengfei told you? Why didn't he come?" Zhang Yang glanced at Li Junsheng.
"I asked for it on my own initiative. I mentioned it to him. He said that the China market is our stronghold. For the brand, we must persist in making losses."
"However, in China, our revenue is mainly education electronics, factories and R&D departments. Game products have not made money in China for a long time, and this year it is expected to lose more than 10 million US dollars."
It costs as much money to develop a Chinese operating system, and the subsequent software translation is another sum of money. There are also costs for advertising and marketing.
Just as the company's educational electronic products are not well sold in foreign markets, many products have certain regional characteristics, and the national conditions of those countries should be considered.
For example, India is also a big country, with a high population and a large economic volume, but the game market is not as good as China.
The more developed the country, the better the gaming market. Because when people don’t need to worry too much about their basic lives, they will start to pursue spiritual life, and games are a good time-passing thing. Everyone has played games, and there are also games that they like, only types. It's just different.
In China, not to mention that a game sells hundreds or thousands of pieces, it means buying one hundred pieces, most people will find it expensive. Parents will also think that playing a game costs so much money, it is not worth it at all.
The market cannot be cultivated overnight. After seeing that online games can make money, Li Junsheng feels that doing online games is also good. In China, the number of users on the computer side can be much more than that of game consoles.
"Junsheng, have you thought about it? Although we are losing money, can we be regarded as the pride of our people when we talk about Zhiduoxing? If our products are only external, not internal, then it is okay, but we are also internal, but even Simplified Chinese There is no version ~EbookFREE.me~ Isn't it not too nice?"
"Many of our developers were originally Huaxia people. Although there are more people from other subsidiaries coming to communicate, are they mainly Huaxia people? Simplified Chinese is their best language version. Do you want to give up now?"
"We will launch new game consoles in a few years. If there is no Simplified Chinese version, what do players in the Mainland say?"
"And who said that our products are really unsaleable? Before it was promoted, there was no highlight of the DVD function. Now it is possible to make a patch, such as designing a password in the system. So when the parents are not at home, the children Can't play."
"Relying on cheap prices, why are we out of the market? g2mInI will also be launched in the past two years. This will definitely sell very well in the mainland."
"I know that you are not too reconciled to say so, so, you can initiate a poll on the Internet, and you can also find someone to do other survey statistics to see if parents will be willing to buy if the password function is added?"
"If no one is willing, then at g3, I agreed to abandon the Simplified Chinese system, but I don't want this to happen."