Chapter 542: Game show promotion

Just after Mother's Day, Zhang Yang flew to Los Angeles, and this year's e3 game show is about to start again. The third week of May each year is the time of the e3 game show, and it is also a grand event for gamers and game developers around the world.
When Zhang Yang arrived in Los Angeles, many companies had already set up banners in advance and bought advertisements from Ontology Media, hoping to attract more people to notice their companies and products.
Although there are tens of thousands of people who come to attend each time, with media reports, there will be tens of millions of people who follow this game exhibition.
In particular, some entertainment media will also report that the show's attention is even higher, because there are always some stars to serve as platforms for some game companies or game machine manufacturers.
This year, Zhiduoxing Group invited two big stars. One is Fanlong Long, who has cooperated with Zhiduoxing Group many times. He happened to promote his new movie "Peak Hour 2" in Los Angeles and took the job by the way.
The other is a female singer who has collaborated with Zhiduoxing Group, and is now the fastest rising Britney Spears among the global female singers. Last year’s second album was sold again, and several concerts this year were also very successful.
She plans to hold a concert in Los Angeles next week, and now it's okay. By the way, she took over the job, and it was also a thank you to the original Zhiduoxing Group for giving the song. The song has dominated the charts for a long time and expanded her. Song road.
These two will appear on Thursday and Friday. At present, Zhiduoxing Group is only advocating that there will be big coffee, who has not yet announced.
At this time, the hotels near the Los Angeles area are full of people, some of which are representatives of participating companies, some are journalists, and many game fans and fans.
The exhibition team of Zhiduoxing Group lives in a five-star hotel. The company is expected to spend 12 million US dollars for this exhibition, including booth layout, publicity, stars, etc., including a period of time Intensive advertising, which has been booked with some related magazines and newspapers.
When small companies come to participate, there are often several companies squeezed into a booth, because they have not many products to exhibit, and they don't have so much money. Even a corner booth is not cheap.
Giants such as Zhiduoxing, Cheney, Nintendo, naturally each booth is very large. Although it is a game show, the attention of game consoles is very high every time.
Moreover, after Zhiduoxing turned the game show into a new product launch conference, Nintendo, Chang Ni and others also began to learn this routine. Every two days before the exhibition, everyone would stagger the time to hold a press conference to promote their new products and future development. Plan etc.
This not only provides enough material for those related media to let them know how to focus on the report, but also allows manufacturers to have better publicity. Everyone is a win-win situation.
Of course, every time a game manufacturer prepares some small gifts for those media representatives, you really let them leave empty-handed, the content of the report is not necessarily what.
This press conference, Zhang Yang personally came to preside over it, scheduled for Tuesday morning. More than 100 media representatives arrived early, and many have taken up positions to set up cameras or cameras.
Yesterday they attended Nintendo's press conference and got a gBa, and in the afternoon they attended the Schneider's press conference and got a mP3. This time they participated in the Zhiduoxing press conference. I don't know what the product will be.
...
"Everyone, as the leader of the gaming industry, we, Zhiduoxing Group, have an obligation to lead the development of the gaming industry. The gaming industry can be simply divided into gaming devices and games. Our company not only repeatedly innovates in gaming devices, but also launches too many games. A popular series of games."
The representative of the off-the-shelf company sneered. Why are you the leader? In terms of 32-bit game consoles, the most loaded game is our Ps1, and you can only occupy the second place.
In terms of game development alone, ea, Nangong Meng, etc. are the top ones, and you are just like Nintendo.
But for this sentence, the representative of Chang Ni can't say it, because the company has developed fewer games and has the fewest models.
Chang Ni is just a huge game camp, and is now being eroded by Nintendo, Zhiduoxing and Sega Bandai. At first, Nikken spent a lot of money to attract other game manufacturers, and now other companies can do the same.
Burn money, who is afraid of who.
If Sony looks at Sony computer entertainment alone, the market value is only more than 10 billion US dollars, which is still inferior to Zhiduoxing and Nintendo. Of course, it is far ahead of Sega Bandai.
However, after Sega Bandai has invested in Microsoft, it is not afraid of burning money, or if it is really better than burning money, the three of them will not be comparable to Sega Bandai, provided that it is really done.
After the launch of several of Niu Ni's subsequent masterpieces, it will definitely close the sales gap with Zhiduoxing g2 again, but to say that it surpasses Zhiduoxing g2, now Niu Ni doesn't want to.
No way, the gap is too big. This year, Zhiduoxing g2 can surpass 100 million units, while Chang Ni can exceed 50 million units. As for the ngc and Uranus series, together they can't reach 50 million units.
Together, the three of them can compete with Zhiduoxing in sales. There is not much difference in performance. In the case of anyone who has explosive games, Chang Ni cannot make up for such a big sales gap.
Zhang Yang also saw representatives of several competitors under the stage. In fact, at the press conferences of Nintendo and Changni, Zhiduoxing also sent people to participate. It is necessary to understand the dynamics of opponents.
"We will launch several fun games this year~EbookFREE.me~ At the same time, we will also speed up the exploration of the game revenue model. Before, our online games have performed very well in many countries and regions, earning in many other games. Markets that do not have money can also have profits, and even profits will become higher and higher."
"However, different countries have different cultural backgrounds. The same games are popular in some countries and may be uninterested in other countries. We will promote some games without borders around the world this year, and they can be understood and liked to the greatest extent. That's music games."
"It must have been our dancing machines and tambourine machines before. Everyone knows that it is still very popular in arcade halls and amusement halls. This year we are going to vigorously promote the Jin Orchestra and the follow-up Jin Dance Group."
"At present, Jin Orchestra has been listed in China after a public beta and will be promoted worldwide this month. Jin Dance Orchestra will be launched in the fourth quarter of this year to ensure that it is another classic game."
"There are many companies that imitate our Zhiduoxing Group games. We are also very happy to let other companies survive on our creativity and sincerely hope that you can grow and develop."
"Next, I will introduce you to the new handheld that we will launch in the second half of this year, z4s!"