Chapter 564: Dream Box launched

\"爱书网\" visit address
The listing of Moscow Electronics Group has attracted a lot of attention in Europe, but on the island side, there is not much attention.
The semiconductor companies in the island countries did not take European companies, especially those in Eastern Europe. In their view, Eastern Europe is similar to China's, and it is a decade or two behind them.
On September 1st, the president of Sega Bandai held a grand press conference, announcing the pre-sale of their new 32-bit handheld DreamBox DB, and plans to officially start global sales in October.
The news came out, which also attracted the attention of peers such as Zhiduoxing, Changni and Nintendo.
Sega Bandai’s predecessor, Sega, had launched many handhelds, but it was successful...none of them. This is the first handheld launched by Microsoft after staying at Sega Bandai, and Microsoft personally did system development for it, claiming to optimize many aspects.
Sega Bandai is full of confidence this time, claiming that there are many new games on their DB, which will give players more freshness. Unlike other companies, they are all old game transplants.
For this handheld, Sega Bandai spent US$100 million in advertising and publicity, and played many advertisements in many major markets around the world, and told everyone that they spent more money to develop this product.
DB's design does indeed give people a bright impression, they adopted a horizontal design, dual-screen design, this is the gBa variant that Nintendo originally wanted to launch.
Nintendo felt crazy when he saw DB. Before every creative collision with Zhiduoxing, players have been criticized for their lack of novelty and have been following suit.
This time, I collided with Sega Bandai for creativity again. Isn't it true?
The first deputy president Yan Tiancong made an adjustment to the company's product research and development and publicity after instructing Yamauchi. In the future, new products do not need to be successfully developed, but only need to determine the direction, which is theoretically feasible, and announce it to avoid the occurrence of creative crashes again.
Once Nintendo was also an industry leader. It has always been someone else imitating their products. How can they now become imitating others?
It's quite calm to talk about it. They originally planned to launch the handheld for two years. Now the most important thing is to promote Ps2 as soon as possible.
The gap between sales and Zhiduoxing g2 is getting bigger and bigger, which is not in line with their plan. They also see that the overpricing is the main reason many players criticize.
However, the time to market is not long. At this time, they can’t cut prices and promote sales, otherwise players who bought before will feel a loss, and they may not want to continue to buy their company’s products in the future.
Chen Ni is also reflecting on whether hardware should not make money in the gaming industry? However, according to their survey, Nintendo and Zhiduoxing hardware can actually make money, but they are sold at pure cost in the initial stage of listing, and even some subsidies to retailers are required.
So if you want to make money on hardware products, it is best to do those products that can make money from the beginning of the market, such as the handheld.
Jiu Duoliangmujian discussed with you and decided to speed up the research and development progress of the Schneider PsP and strive to bring it to the market in 2003.
The sales range of handhelds is wider than that of video game consoles. Even in the Chinese market, handhelds are sold well. I heard that Zhiduoxing also authorized the technology of z and z2 to some small factories to let them produce games compatible with z and z2.
If you don't produce it yourself, you can share the money every year.
This is the difference between Zhiduoxing's business strategy and Nintendo. Nintendo's F has been on sale since 1983, and it is still selling at this time. It can still make money in some regions, but it is actually not much.
But Nintendo needs to use these basic games to attract many players, so as to ensure that their sequels continue to sell, just like Super Mario.
Zhiduoxing also has many game sequels, but selling the game is enough, and the hardware is completely unnecessary. Even if you can make money, the profit margin is very low.
Su Ni wanted to learn the strengths of the two and walked out of his own way. To develop a game console to the extreme and give players the most games, there is always one that will make people like it.
However, the road of Shunyi was blocked by Zhiduoxing and Nintendo. You want a bigger game camp, and we also want to. Game manufacturers learn that they are also raising prices when they are competing with other game console manufacturers.
The end result is that game makers have made more money, and the least number of games they have developed by themselves have suffered at a loss.
After seeing DB listing on the market, Zhiduoxing also thought about whether to increase advertising, and continue to keep the advertising campaign suppressing other companies.
But this time, it was stopped by Zhang Yang.
"Everyone, I know that the DB is listed for sale, which puts a lot of pressure on everyone. If the DB is successful, it will inevitably promote the progress of R&D of the handheld."
"But have you thought about it, what if the DB fails?"
failure?
Everyone looked at each other. This is a product that Sega Bandai has been grappling with for a few years, and Microsoft's technical team has joined. Why does the president think that the other party will fail?
"Don't you believe it? You can think of, Sega Bandai has made several handhelds, have any one succeeded? The best one they sell is not as good as our z."
"In the handheld market, we and Nintendo are the only successful game console manufacturers, but at this time, we account for more than 60% of the market share, and this year is expected to reach 65%."
"There are also some small manufacturers that can make money, including our downstream manufacturers ~EbookFREE.me~ including some small factories in Europe. Their profits are less than 5%, and we can eliminate them at any time."
"A manufacturer that has failed many times in a row, why do you think they can succeed this time? Just because you joined Microsoft? But in the field of game consoles, Microsoft is just a newcomer."
"You're welcome to say that Microsoft is good at developing practical software. Their operating systems, office software, etc. are very practical, and they are indeed selected by the most users."
"But the first requirement for game software is fun and people like to play. The characteristics of the two kinds of software are completely different. Microsoft programmers have several game masters? How do you know what players like? Just some game data, Microsoft both No."
"We are now adding advertisements and will stir up DB's popularity. So we temporarily chose to back off and let Sega Bandai promote it. Nintendo is also free to fight."
"When the Sega Bandai products are officially launched in October, we suddenly increase the cost of publicity and make some promotions to catch them by surprise."
"Dream box? That's their dream. Let's cut this dream by ourselves!"