Chapter 588: economic recession?

After the sales report for the first quarter of the Zhiduoxing Group came out, Zhang Yang looked dissatisfied. The sales of game consoles have fallen more, and game sales have also declined, especially in the European and American markets.
Of course, it's not just Zhiduoxing Group.
Since the incident happened last year, the North American economy has experienced major problems. The stock market has fallen wildly. It is only slightly stable now, but it is still in a bear market.
Many people say that this year's global market recession, in addition to basic people's livelihood products, others may decline, especially in the technology industry.
There are many such voices in the Zhiduoxing Group. Everyone thinks that it is an economic downturn, so the decline in product sales is not because they are unfavorable.
Zhang Yang called Duan Yongping and Sun Tengfei to the office. This situation must be improved in the second quarter.
"You two also think that the global economic recession this year, so our product sales decline is normal?"
Sun Tengfei glanced at Duan Yongping, didn't he? Forbes announced the rich list, the wealth is less than 300 billion US dollars last year, it is expected that the list will be released next year, wealth will continue to decline.
"Have you compared the products of other companies horizontally? Why has DB sales stabilized and not declined? Is it that they have reached the bottom and can't continue to decline?"
"Why did Nintendo's new GBM sales perform well, and their game sales also increased? Why did Super Uranus' sales increase?"
"The root cause is not the economic recession, but our control in the North American market is declining, being robbed by Sega Bandai and Nintendo, our market share in the island market is also declining, and overall product sales have not declined so much!"
If the industry declines overall, then Zhang Yang can understand. However, Zhiduoxing fell faster than the average, which is a big problem.
As the industry leader, when the industry is rising, you can take the lead, but when the industry is down, how can you take the lead? Leading enterprises should have a stronger ability to resist risks and a more complete response mechanism.
"President, we have studied this matter. Microsoft used its influence in North America to find a lot of sales channels for Sega Bandai, and developed many American games specifically."
"Originally, Sega Bandai is best at American games, and it is normal to be popular in North America, but they are definitely losing money and advertising costs are too much."
"Nintendo North America, Yamanouchi did not recall his son-in-law. He is still in charge of the North American market and has stabilized the military spirit there. At the same time, their young vice president Yan Tiancong also performed well and eased relations with some third-party game companies. Since then, many handheld games have been launched quickly."
"Their GBM has optimized the performance. Although it has not improved much, the energy consumption of the device has been reduced. In addition to the more classic games, it has captured the North American and island markets."
"Our products were suddenly resisted in the island market. It is said that they were jointly guided by companies such as Shini and Songxia. In this regard, Deputy General Manager Matsuda Shiji has done crisis public relations and has passed steadily."
"In the first quarter, we did make some mistakes in strategy and paid too much attention to the development of new games. At the same time, we adjusted the center of gravity of the game and ignored American games."
Duan Yongping took the initiative to admit his mistakes, and he did not expect that North America was hit hard, the economy declined significantly, and the market did not shrink significantly.
Moreover, Sega Bandai has actually revived in the North American market, including the sales of Super Uranus.
Zhiduoxing hopes to become the first in the global market, including major markets such as North America and island countries. I don't want to rely on the total amount to become the first, but the regional is second.
Duan Yongping is apologetic. As the first vice president, he now begins to fully manage the daily operations of the company. He originally thought that the company could be taken to a higher level.
But he paid more attention to the development of the mobile phone business and ignored the game industry. But the game industry is the company's most profitable business.
"I'm sorry, President. I'm always in charge of the game. I have a problem with the market's estimates. I promise that we will start again in the second quarter and suppress other companies' products again." Sun Tengfei also apologized.
"What I want is not an apology, but to see your achievements. I know that the company is facing some business adjustments recently. The learning machine is scheduled to be discontinued this year, and the electronic pet will reduce its production capacity again. It may also be discontinued next year."
"Lao Duan devoted a lot of effort to the mobile phone. We also bought many patent licenses and spent a lot of money. You want to earn it back."
"But you have to figure out, you have to do the most important business first, games are the foundation of the company. We can't lie on the credit book and sleep, we must always be aware of the crisis."
"What's the progress of G2MINI's research and development, when will it be available on the market? This product is not only for families, but also for arcade halls. This business was robbed of it by PSone, because they have 3D capabilities. ."
"Look at the subsidiary of the island country, the sales of other people's products are rising, but the head office is on the decline?"
"Tengfei, you brought me out with one hand, I hope you can be worthy of your position, worthy of all shareholders of the company, all employees."
"Old, I will give you another year to get acquainted with the company's comprehensive business. Don't let me down again!"
Both agreed to come down and quit the office. Zhang Yang took two sips of tea and calmed down.
Zhiduoxing was in the position of a challenger in the industry, but in the shortest time, fought over the battle~EbookFREE.me~ successfully ranked first in the industry.
The details of other companies are deeper than Zhiduoxing, they are not short of money, and they definitely want the first throne. Some products of the Zhiduoxing Group are indeed very successful. Even if the G2 and Z4 cannot be sold now, the sales volume will not be caught up with the products of other companies.
But what about the next generation?
To continuously cultivate users' habits and make new users want to buy game consoles, the first thing that comes to mind is the Zhiduoxing brand.
In terms of brand management, Zhiduoxing still has a gap between Nishi and Nintendo. This must be emphasized. What makes Zhang Yang angry the most is that Nintendo's GBA sales have skyrocketed in the Chinese market.
Because Nintendo authorized an agent called Xiaoshenyou, which reduced production costs and tax costs, and also increased the speed of supply. It can also focus on the concept of manufacturing in China and is very popular in the China market.
Once Xiao Shenyou stands firm, Nintendo can open the Chinese market, which Zhang Yang absolutely does not allow.
For the China Market, he must be firmly in his hands!