Chapter 596: MP four

When Jiang Wanmeng was about to leave, Zhang Yang stopped him again.
"Old Ginger, what is your product called? Must I have a name?"
"Called PMP, portable video player."
Zhang Yang shook his head: "No, everyone will not understand this meaning. MP3, as the name suggests, is a portable music player used to play MP3 format."
"You think about it, when you first promoted, how many people didn't know what MP3 was and didn't understand this format. Not only at home, but also abroad."
"But now it's different. Everyone knows MP3, and it's very easy to promote. So why doesn't this product continue this naming method to give others a feeling of the next generation?"
"How about MP4? Is it natural for everyone to be curious, and natural thinks this is the next generation of MP3? Just like VCD and DVD."
Jiang Wanmeng was somewhat entangled: "But this is not to play MP4 format files?"
"What does that matter? It's just that the names are the same. Who can say that you are a fake? Can this name drive product sales?"
Jiang Wanmeng gritted his teeth: "Okay, it's called MP4. I'm going to arrange production. It will be officially launched on the market next month, and French companies can't take the lead."
...
Jiang Wanmeng left to arrange production, and really met with the person in charge of a foundry, he was going to do a big job.
Zhang Yang called Duan Yongping, Zhao Mingsheng and Li Junsheng over and told them to produce MP4.
"President, isn't this MP4?" Li Junsheng, an IT man, issued a rigorous question.
"It's just a name, and it will develop into a real MP4 in the future. This product will be the company's flagship product in the second half of the year."
"I know that Lao Jiang has sent the technical information, but we have to upgrade it. First, the battery is selected to be stronger, and secondly, we use a backlit LCD screen, so that people can see it in direct sunlight. clear."
"Another storage space is bigger, 512M is too small. Isn't the price of 1G cards reduced now? Also, find ways to increase the memory expansion function, that is, to insert cards, CF cards or other storage cards."
"The appearance is similar to our original MP3, just find a way to reduce the function keys, but not reduce the function. At the same time increase the external voice, listening to songs can be heard by one person, watching videos, can everyone together."
In the past few years, if anyone had an MP4, there would be many classmates and friends watching around, especially when college students are watching educational films in the dormitory, everyone is very serious.
"Junsheng, this can only play one AVI video format, too few, I hope to be able to play multiple formats, so you need to arrange some people to do system optimization, without having to let users only download fixed formats, or through cumbersome Conversion."
"Or you can launch a converter first, which can complete the video format conversion faster, not too slow."
Apple has done very well in this respect in previous life, and the video conversion is very fast. However, many small-scale manufacturers in China make a five-minute video conversion, which usually takes twenty minutes or even half an hour.
If the time is too long, everyone will be very irritable. If you feel that your product is inconvenient, it will dispel the enthusiasm of many people who want to buy.
"Old, I'm calling you to see if this feature can be added to the phone? It may be difficult now and the cost will be high, but the future is not necessarily."
"Who would have thought that a camera can be added to the phone to take pictures? Although the definition is very poor, it is very popular. As long as the clarity and pixel are continuously improved, the camera will become the standard for the phone."
All three nodded. They also saw the potential of this product. If they solve these problems that the president said, they will definitely be welcomed by the market.
But at this time, Zhao Mingsheng raised another question: "President, if we replace the hardware and upgrade the system or something, our cost will also rise a lot, can this be sold?"
When the price of MP3 was high, it was sold poorly. Later, when the price dropped, the market opened.
"I ask you, when Wan Yan did MP3, he didn't make any money. But when we joined and opened the market completely, did Wan Yan earn less?"
"Everyone knows that Wan Yan's MP3 is the first one. I think Wan Yan's quality is better and the technology is better. And for the MP3 with the same hardware parameters, is Wan Yan's one or two hundred more expensive than many other domestic brands? Affecting sales. ?"
"It's the same with this MP4. It doesn't matter if we sell more expensive first. It makes everyone think that this is a luxury product, and most people are reluctant to buy it. But are there fewer people with money? Not a lot."
"Wait until future technology advances and costs fall, and after lowering prices again, we can also guarantee a higher selling price than other brands of the same configuration, and ensure that our profit margins are always higher than others."
"It doesn't matter if the selling price is up to three hundred dollars. We will sell it first. After the technology is improved, the new model will be launched, and the profit will naturally come in."
"The company's number of factories has not increased, but there are more and more people in the technology research and development department. I also hope you can let me see the results."
"The president is assured that in software research and development, I personally lead the team to ensure that it will be completed within this year, and let the company launch new models next year." Li Junsheng stood up and said.
"We don't have to worry about the president in terms of hardware. We will use the most suitable hardware and construct the best products to meet market needs. We will also cooperate with Mr. Li."
The two vice presidents expressed their positions, and Duan Yongping still frowned.
"President~EbookFREE.me~ Is this patent barrier very big? Could it be that we have just launched to the market and other small factories will follow suit?"
This kind of thing is too common, from game consoles to repeaters, from electronic dictionaries to MP3s, you can do it, others can do it. Many patents can be bypassed. They rely on low labor costs, even if the quality is poor, but the price is low, there is a market.
What Duan Yongping is most worried about is that they sell so expensive. As a result, others sell very cheaply, leading to the market being robbed and the project falling into losses.
The Zhiduoxing Group has a big business and can afford to lose hundreds of millions, which can have a great impact on the brand reputation. The global financial market was not good this year. The stock prices are all falling. If Zhiduoxing appears a failed product, the stock price will definitely fall faster.
"Patent barriers are not big, you can think about this. So it is only necessary for the company to upgrade the technology and set up new technical barriers."
"This kind of function, I also hope to appear on the handheld in the future. Z4S has the function of MP3, then I hope that Z5 not only has 3D function, but also video playback function!"