Chapter 620: Speed up the launch of new

At the end of March, Zhiduoxing launched the second music phone, the slider version, which looks more novel and has two colors of blue and red.
In the past three months, the sales of Zhiduoxing's first music phone has not improved much. It seems that consumers still have great hesitation about Zhiduoxing's mobile phones.
However, some people who bought Zhiduoxing music mobile phones are not bad. The quality is very good, the function is also very easy to use, and the style is also very beautiful.
But these can not reverse everyone's perception of the Zhiduoxing brand. In the Chinese market, everyone thinks that Zhiduoxing is first an educational electronic product, then a game console. Many people are not used to becoming a smart phone brand.
In addition, other mobile phone manufacturers have not ceased to ridicule and defame Zhiduoxing, which has caused sales to fail.
Fortunately, after the appearance of the second music phone, consumers were given more choices, and consumers began to pay more attention to Zhiduoxing's mobile phone products.
Duan Yongping took a sales statistic and knocked on the door and entered Zhang Yang's office.
"President, the number of slider-order music phones has increased, and our traditional Chinese version of the system has also been developed and can be introduced to the Southeast Asian market."
Zhang Yang took a look at the order quantity. Now with this data, Zhiduoxing's mobile phone sales can reach a market share of about 3%, which has indeed increased compared with the previous three months, but the magnitude is not large.
"Do you know the benefits of the traditional Chinese version?"
In fact, the sales volume of the traditional Chinese version will not be too high. In the Southeast Asian market, Zhiduoxing is still a newcomer among mobile phone manufacturers, and may not even recover the system development cost.
Duan Yongping smiled: "It can be used to promote sales in our mainland market. We have surveyed that Chinese people like those imported products, and they also like some exported products."
"With the traditional Chinese version, then we can promote our product exports and sell well, so that everyone feels that our mobile phones are of high quality."
"In this way, our price disadvantage will be reduced, and sales will also increase."
Originally the company's plan, this year's mobile phone business did not intend to make money, from the lowest target sales of one million units, it now seems that it can certainly be exceeded.
The gross profit of about 400 million yuan, but the advertising costs spent 300 million. Counting the research and development expenses, the loss is certain.
But they have long-term and short-term goals. The long-term goal is naturally to become the industry leader and master the right to speak. The short-term goal is to increase market share, reaching 5% this year.
Then this year's sales have to exceed 4 million units, and even reach 5 million units.
The domestic mobile phone market has grown explosively since this year. Without PHS, the growth will be even more rapid. A group of people who used BP machines now began to pursue mobile phones.
People who are habitually convenient to contact will be inconvenient once they lose the tools for contact.
What's more, compared to the price of the original BP machine, the current mobile phone price is not expensive at all. Ten years ago, the BP machine cost two to three thousand, and the big brother was about 20,000 yuan, and the tariff was much higher than now.
Duan Yongping saw Zhang Yang's idea, that is to seize the eyes of the Chinese and stimulate the other party's desire to buy.
The purchasing power of the Chinese has been increasing year after year, which can be seen from the rapid growth of China's economy in recent years. The average wage of everyone has also risen a lot, and many prices have also risen.
Not to mention anything else, the pork has risen to four yuan and five, and even more than five yuan during the New Year.
But it is undeniable that the BP machine's rapid popularity across the country is also related to the price drop. When the price of the Chinese BP machine is reduced to about 1,000 yuan, or even cheaper, more people are bought.
There are still many three or four thousand mobile phones on the market, but the more expensive ones are almost gone. Major manufacturers seem to default to this price range, from about 1,000 yuan to about 4,000 yuan, which is less than five hundred dollars.
Among them, the sales volume between two hundred dollars and three hundred dollars is the highest and the most popular in the market.
The price of Zhiduoxing's music phone is about 400 US dollars, which is too high, and the market is naturally small.
Then we must find a way to make Zhiduoxing music mobile phone a high-end mobile phone brand for consumers to accept. For the time being, they can't sell it cheaper because the production cost is more than two hundred and fifty dollars.
Of course, the price can continue to decrease by one or two hundred, but the difference is not much. Those who are willing to buy two thousand eight hundred mobile phones are basically willing to buy three thousand. The price difference of 500 yuan can really shake the price scale in the minds of consumers.
"Old, do you think we are slow to launch a new product in one quarter?"
Zhang Yang felt slow anyway. Although he never thought of making the company like Nokia, an average of three new models a week, but now the company's product range is too small, and not selling, not giving consumers more choices.
"The President is assured that we have also studied and believe that this year should speed up the introduction of new speeds. In the next quarter, we will launch mobile phones with a price of more than 1,000 yuan, which have fewer functions and focus on the low-end market."
"Before the fourth quarter, we launched a cheap model with a price of about 500 yuan, and strive to provide consumers with more choices in the shortest time."
"It's just about two thousand yuan mobile phone, there is not much selling point for the time being, we will also launch one in the second half of the year, try it first."
"Next year we plan to focus on three concepts. One is naturally the concept of a music phone, which reminds everyone to listen to songs on a mobile phone. The first thing that comes to mind is our Zhiduoxing."
"The second one is the cheap phone~EbookFREE.me~We define it as the first mobile phone for many people, and ensure that they can use it for two or three years. The third one is the camera phone. This is our future plan to promote the international market. Products are currently in technical contact with some companies."
At this time, the mobile phone camera function is still very weak, and Zhiduoxing does not even have related technology. But thinking that this technology can be used on MP4 in the future, it is still very cost-effective to buy it back.
They are also working digital zoom technology research and development. The optical aspect is difficult from scratch, and digital zoom is relatively simple. Buy some related technology and then optimize it.
Duan Yongping considered it very carefully. This is a product he wanted to launch, and he must not fail. Once it really fails, it will have some impact on the Zhiduoxing brand.
In fact, Duan Yongping now has some regrets. I already knew that a new brand should be launched. Although the brand awareness is reduced, the effect will not be too bad through advertising.
"Okay, old, then I'll watch your performance. You can't relax in the business of the game console. This year is a crucial year for you."
A week later, Zhiduoxing Group came to a heavy guest.