Chapter 655: Download the official website

"Nintendo's NDS is on sale? Have you authorized Xiaoshenyou in China?"
　　Although the domestic market is not big, Zhang Yang still doesn't want others to take a slice of the pie. Suzy's PSP1000 was completely sold in the Chinese market, and its monthly sales fell below 10,000 units. No one bought the Sega Bandai DB. The retailer didn't buy it at all. The previous ones were dealt with at a discount. .
　　 Retailers are very savvy, they know that once they continue to sell at the original price, it is likely that the end result will be left in the warehouse and ash. At first, why did you get into the DB of Sega Bandai? Wouldn't it be better to enter more Z4S? Even if it is a small Shenyou GBA.
　　Sun Tengfei did not turn over the information in his hand, and directly answered: "It has been authorized. I heard that it will be listed tomorrow, and I am doing publicity."
　　 "President, haven't we cooperated yet, Nintendo is still not stubborn about our Chinese market?"
　　 The Chinese market is not big originally, far less than the prosperity of the island country market, but the potential is huge, and Nintendo is not willing to give up.
"You have also read the cooperation agreement. There is no one that says Nintendo is not allowed to sell game consoles in the Chinese market. However, their memory is very small. Although they can be repeatedly written and burned, they are not as advantageous as our large-capacity memory cards. "
　　 "Remember, strive to promote our official website paid download mode, the burning mode of the physical store will be slowly replaced in the future, and even the physical store will be replaced in the future."
　　 "In the future, physical stores are combined with after-sales. We will not have so many physical stores, but online sales instead."
　　 "This way you don't need too many agents, you don't need too many physical stores, you don't need more retailers, you can reduce some costs, and you can better control the sales right in your own hands."
　　 "Of course, these are future ideas, and there is no need to change now. Xiao Shenyou is just an authorized agent company, carefully staring at their retail prices, and if they dare to be lower than ours, go to Nintendo."
　　 The two parties agreed in the contract. In terms of handheld, everyone set the price as the same. The island market is 19,800 yen, North America is 198 dollars, Europe is 188 euros, the China market is 1,580 RMB, and the Southeast Asia market is 1,680 Hong Kong dollars...
　　 This price guarantees that everyone's handheld can now protect the capital, but the hardware can't make money. Zhiduoxing’s Z5 is larger in memory, while Nintendo’s dual-screen is more expensive.
　　Since they choose to cooperate, they must temporarily reduce competition and promote a standard. The first is the price standard. They want to keep this price range in the future. They can't go up higher, and there will be no further drops.
　　Whether it is Schneider or Sega Bandai, it is impossible to have lower production costs than them. The two productions are low. Unless they are sold at a discount, they can be accused of unfair competition!
　　 When the low price strategy was used to suppress Xiaoshenyou, Xiaoshenyou faced the challenge, lowering the price to less than 800 yuan, but cleaned up some parallel freighters, because they are not so cheap.
　　Second is that the two have set the price of the game, lowering the price of some games to less than $10, because there is no need to use a cassette, download directly or go to the game store to burn, and save the cost of the memory card.
　　 Even for some 3D games, they have lowered the price to less than $50, which is much cheaper than the games on TV game consoles.
　　Of course, it is also related to the quality of these 3D games that are not so outstanding. In the eyes of Zhang Yang, the 3D expressiveness is actually average.
　　 "President, can we really break Sega Bandai and Chang Ni? This way? Shi Ni just launched the handheld, and the DB2 of Sega Bandai will be listed next week. They don't mean to give up."
　　Sun Tengfei actually wants to be more ruthless, that is, to lower the price of Z5 again. The hardware is sold at a loss, guaranteeing the lowest price, while making money on software.
　　After all, in many regions, it is not illegal to do so. Different prices can be set in different markets. It doesn't matter if there are parallel imports, anyway, you have to go to their official website to download the game, or go to the game store to buy.
　　 "They don't give up just to show the advantages of our products by comparison. And the longer they persist, the more losses they will make. If they can tolerate the long-term loss of the report, then continue to do it."
　　 Microsoft relied on Sega Bandai to increase their official website traffic a lot, and can promote their browsers, office software, communication software and so on.
　　 The book losses on the game side have little effect on Microsoft, and Microsoft does not have to lay off employees. During the crazy expansion in the past few years, the number of Microsoft employees also skyrocketed.
　　 But when XP was well received and the next generation was not in a hurry, Microsoft employees were a little bloated. It just happened to get some to the game department to avoid the loss of corporate image caused by layoffs.
　　At the same time, this is also a test of Microsoft's entry into the hardware field. Microsoft has long been dissatisfied as a software leader. They want to be like IBM. They have to go both ways and they want to go to the top.
　　 Once Microsoft thought about launching its own PC brand, but major hardware manufacturers have resisted. After all, Microsoft can use the profit of software to supplement the cost of hardware. The overall price is definitely cheaper and the price is higher. At the same time, combined with Microsoft's brand advantage, it will quickly expand market share and even occupy the market~EbookFREE.me~ Hardware manufacturers simply do not supply Microsoft, and ODM and other manufacturers are also reluctant to cooperate with Microsoft, otherwise they will lose orders from other PC manufacturers.
　　 is just like Intel, but it is the same as not doing PC at this time. Because of Intel, it has not been able to become an absolute hegemony. Without leaving other hardware manufacturers, Intel cannot play.
　　 But before Zhang Yang’s rebirth, in fact, these were all realized, but the sales volume is very general.
　　Chang Ni's strength lies in the ability of vertical integration, their hardware and software are good, although they are not top-notch. And they have their own factories, can control costs, and brand awareness is also very good, but also can develop in conjunction with other industries.
　　Chang Ni should not simply admit failure, just like their MP3 sold very poorly, Cun Ni is still in production.
　　 At least Shunyi will still produce the next generation of handhelds, they will also explore the linkage between handhelds and video game consoles.
"Tengfei, this Z5, is the focus of your work during this time. We want to make players accustomed to downloading games on the official website, and let game manufacturers know that although our game prices have fallen, but the share ratio remains unchanged, the download volume will increase. Their profits will not decrease."
　　 "emphasis on promoting those touch-screen games, these games are the most expensive, and the playability is also good. In the future, these games can be transplanted to mobile phones, so closely collect feedback from players."
　　Sun Tengfei keenly discovered a message, the future company will be a touch-screen mobile phone?
　　:. :