Chapter 705: Brand plan

In a conference room, several gangsters were smoky, thinking about what they just said. https://Some entrepreneurs jointly wrote a book, saying that they formed a China Brand Alliance spontaneously, and asked Zhengxu to help promote the national brand plan.
It should be said that this kind of thing should be dominated by political axe, but there are some reasons for those people's words. Political axe can only be macro-controlled. After all, it is not enough to understand the operation of various enterprises.
They also know each other's methods, and it seems to have great benefits for China's brand promotion. Not only can enhance the international competitiveness of Huaxia products, but also resist the international brands to occupy the Huaxia market.
In fact, for any country, they do not want the brands popular in their country to be foreign, especially some important products.
Therefore, there will be some products in various countries that prohibit foreign companies from participating in operations, such as national defense and basic livelihood.
For some important industries, foreign companies can be allowed to participate, but they will also support domestic companies, such as information and food.
They knew the importance of the brand, so they would set up an enterprise brand development association before, hoping to help the enterprise establish a brand and develop quickly, but I don’t know why. It is a good association. Now it has become an award-giving organization.
Many people even say that this is an organization that can win prizes. If you don’t give money, you won’t win. In fact, there are indeed many brands that have not joined the alliance because they don’t look forward to the awards awarded by the association.
And because these big brands did not join, it has reduced the fairness and authority of the awards issued by the association.
People haven't got the top ten consumer electronics companies in Zhiduoxing. Do you think Yuxing got it? Isn't it funny? Not to mention the influence of the overseas market, but the domestic market alone, Yuxing's sales are less than 10% of Zhiduoxing.
Many companies take the initiative to join the association, but some companies do not care about the association at all. On the contrary, the association very much wants the other party to join and enhance the credibility of the association.
"Everyone, what's the consideration?" The head of the group put out the cigarette butts and knocked on the table. "Do you agree with this national brand plan?"
"I agree." Some people raised their watchful attitude. "But I also think it should be our lead, otherwise it will make those enterprises form a community of interests that will be difficult to manage in the future."
"Many of them are the best companies in the industry. Once they join forces, how should other small businesses survive? Isn't the entire industry monopolized by them? This situation must be avoided!"
Everyone nodded, this is indeed a problem that cannot be ignored. They want the industry to prosper and enhance their competitiveness, but they don't want only one or two companies to share the cake.
"I also agree to implement the national brand plan strategy, but I think we are inconvenient to lead. Let me put it this way, if Zhiduoxing is handed over to you, who is confident to make it develop better than it is now?"
"The art industry specializes, we are good at the overall situation, not an enterprise. I admit that you have served as the leader of the enterprise, the local leader, but who without a strong support, will a small business in the short In the short span of ten years, has it become the first in the international industry?
"We have to admit our shortcomings, let more suitable people lead other companies to implement this strategy, and help some of our companies go out and grow."
"Of course, we can also warn them that if they form a joint monopoly, they will be punished, so that they will not dare to do so."
This opinion is more convincing to everyone, and many people are beginning to tend to let companies dominate the alliance. Especially for many enterprises or state-owned enterprises, what can they worry about? When necessary, they can convey their opinions through those people.
Several people kept discussing and brainstorming to see if the plan sent by the entrepreneurs was feasible, and there were any loopholes.
The entrepreneurs are also the top domestic entrepreneurs, and even some of them are well-known internationally, and naturally they are not mediocre.
But looking at problems from different angles always has different answers. From the perspective of those entrepreneurs, this national brand plan will make many of China's brands rise.
However, under overall consideration, many brands will also be squeezed out, and these disappeared small brands are likely to be local brands of China.
They also know the importance of the brand. How many Chinese brands have resounded through domestic brands have disappeared in recent years and have been replaced by foreign brands.
Some are slowly replacing the brand with a foreign brand by acquiring the company to which the brand belongs. Some are poorly managed and directly defeated by foreign brands, while others have launched new brands and want to develop a multi-brand strategy. As a result, the influence of each brand has declined.
The silence of some brands also makes them heartbroken, but in many cases, it is not enough. When the dilemma of some enterprises arises, it cannot be solved with a little money and policy, and it is impossible to introduce a new policy for a certain enterprise. It is even less possible to pay for each other, only to deal with enterprises in some places, regardless of other places.
In the past few years, China has not only vigorously developed urban construction, but also developed new rural areas and the development of the western region. It is hoped that while China’s economy can develop faster, it will not cause the gap between the rich and the poor to continue to widen.
The discussion lasted for several hours, and finally they came to a result.
...
"Mr. Zhang~EbookFREE.me~ Will the plan succeed, and when will the results come out?" Wang Dongsheng called and asked.
"Mr. Wang and Jingcheng's heels are deeper than me. Does the news sound easier than me?" Zhang Yang asked with a smile.
"Mr. Zhang, you are not in a hurry, because your company's Zhiduoxing brand and Wenquxing brand are already sound. Our BOE is different. The brand has not developed in the past two years. Now we are going to push LCD monitors, which are now assembled in the domestic market. There are a lot of computers, and we hope to occupy a larger share."
"I have also inquired, but no results have been obtained. Your status is different from mine, but how many people are seated, you inquire again?"
"Relax, this will definitely succeed. If the political axe does not support it, then we do the same. Although the effect is a bit worse, it can help BOE's brand to start."
As he was talking, the landline on Zhang Yang's desk rang, and he said to Wang Dongsheng and picked it up.
"Hello, is it Chairman Zhang Yangzhang? This is the XX office. The leader invites you to come over at two o'clock in the afternoon. I will talk to you about the national brand plan."
Hang up the phone, Zhang Yang said to the phone: "Mr. Wang, the news has arrived. XX asked me to meet at two in the afternoon, waiting for my good news."
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