Chapter 708: How to build a brand

The Zhiduoxing G3 has a two-month pre-sale period before the official launch. On the one hand, it is to influence Neptune, and on the other, it is an attempt to see how pre-sales are in advance and how consumers respond.
Now it seems that the effect is not bad.
And now, G3 is about to reach the official listing time, and the related publicity will increase again.
The family sat on the sofa, but there was only one TV in front of them. The old man wants to watch a feature film, the male owner wants to watch a sports game, his wife wants to watch a romance movie, and the child likes cartoons. So what do you watch?
There are several people who are unhappy about which family they look at.
At this time, the child suddenly proposed, let's play G3?
So the family happily played games, danced in front of the sofa, controlled the character competitions inside, and cheered loudly when they won.
Voice-over, Zhiduoxing G3, somatosensory games, family happy time, industry leader, Zhiduoxing Group dedicated.
In the global market, Zhiduoxing puts a lot of advertisements. The advertisement emphasizes three concepts, somatosensory, family and Zhiduoxing.
And those who are interested will also find that in the commercials, there are two mobile phones on the coffee table, which is also a product of Zhiduoxing.
In the advertisement of the Zhiduoxing ultra-thin machine, a person was bulging in his pocket, and a person's clothes looked very fit. When he pulled out his phone from his pocket, everyone looked at him and looked at the phone in his hand.
The content of this person's call is: Hello, I ordered a Zhiduoxing G3, yes, the game machine that can play somatosensory games.
A child passed by, with an envious look in his eyes, while the little child was wearing headphones and holding a Zhiduoxing MP4 in his hand.
In their background, there was also a girl holding a Zhiduoxing dance blanket box passing by.
In the Chinese market, the slogan of Zhiduoxing G3 is different, and it has become a happy family. I want Zhiduoxing. Zhiduoxing leads the industry.
The bosses of many domestic brands such as Liu Chuanzhi are paying attention to Zhiduoxing's advertising. They also want to see how Zhiduoxing promotes the brand and whether they can imitate it.
Soon they discovered that in every advertisement of Zhiduoxing, there are actually more than one product, just like the little eggs in the movie. On some video sites, there are people who are happy to find such little eggs.
Moreover, the commercials of Zhiduoxing are often accompanied by cheerful music. After listening to this music, everyone seems to be in a much better mood.
Slowly, they discovered another fact that when they heard this music, they could think of Zhiduoxing without knowing why.
Wait, this ad doesn’t seem to recommend any products, is this a public service ad?
The development time of public service advertisements is relatively short, which is generally done by political axe or advertising companies. The political axe is to guide some things, and the advertising company is to advertise for itself.
Why did Zhiduoxing shoot public service advertisements? Also, this commercial is too long, no wonder it can only be broadcast on the Internet. Who will put this kind of commercial for several minutes on TV stations?
This commercial is about the same as the duration of an MV. How much does it cost to produce? Why not promote the product?
Hey, why would I know this is a public service advertisement of Zhiduoxing? Why do I know that Zhiduoxing sponsors so many public welfare undertakings? Why do you think Zhiduoxing is a conscience company?
It turns out that advertising is not just about promoting products, it can also help shape the brand image and corporate image. Everyone will always be more sympathetic to those companies that are enthusiastic about public welfare.
Not only the commercials on TV, but also some media will be obliged to help Zhiduoxing to advertise, such as some paper media, because of the public welfare cause that Zhiduoxing has done over the years.
When you report on some public welfare undertakings, you will always mention the most donated and the most influential, and in the China market, you will definitely mention Zhiduoxing.
Not to mention the Zhiduoxing teaching building, library, laboratory building and so on that can be seen everywhere, there are also many places including Zhiduoxing Primary School and Zhiduoxing Middle School.
Some people even say that they have been teaching in classrooms donated by Zhiduoxing from elementary school to university. Unconsciously, Zhiduoxing has donated education for more than ten years.
Wang Dongsheng was also looking at Zhiduoxing's multi-dimensional three-dimensional brand promotion plan, but found that they could not imitate it at all.
Zhiduoxing spent too much money. At the time, he invested a lot of money in Wan Yan, and actually donated these stocks to the Zhiduoxing Education Fund. Who can do this?
That part of the shares is now worth more than one billion US dollars!
There are so many schools and donations, how much do they have to spend, where do they have so much money? Many companies sadly found that although they are also the top in the domestic industry, the company's profit every year is not as much as that of Zhiduoxing!
They also asked other employees of their company what their impression of Zhiduoxing was. To their surprise, the most impressive thing is not the game, but charity education!
Is this the result of brand building?
Before, many domestic companies did not pay attention to corporate image and brand building. They also started to study some big foreign brands and found that they all had a deep-rooted impression, and this impression was created by that brand all along.
For example, when it comes to BMW, many people respond to luxury cars; when it comes to Boeing, many people respond to big aircraft; when it comes to Nike, many people respond to top sports equipment; when it comes to Microsoft, many people respond to the most powerful software companies, etc. Wait.
It is to continuously promote a concept, even if they are no longer the leader in the future, there will still be many people when they buy something~EbookFREE.me~ The first reaction is this brand.
There are even more than one category of products under many brands, and there are other categories, but when you see this brand, you think it is a big brand, trustworthy, and willing to try.
The major brands in China are also thinking, if our company wants to publicize, how should it be publicized? Is it the concept of creating good quality and low price, or the concept of technologically advanced?
How to make Chinese people like our brand more than the big foreign brands? How can we compete with each other when we enter the international market?
Is there a different focus when propagating at home and abroad?
It is difficult to consider these, but the easiest to imitate is that Zhiduoxing has always emphasized the concept of Zhiduoxing when it is advertised.
The subtle influence on everyone makes people feel that as long as they are produced by Zhiduoxing, they are all good products and worthy of consumer trust.
It was also at this time that the G3 of Zhiduoxing reached the time of its actual listing, and major game console manufacturers and game manufacturers were staring at Zhiduoxing to see if they could create brilliance again.