Chapter 719: Booming domestic mobile phone
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Super Tycoon
- Qiong Si
- 1190 characters
- 2021-03-02 05:49:46
"Chairman, there is one more thing to report to you. Recently, some domestic mobile phone brands have emerged in China. Although they are only developed locally, they are also sold well, and they are supported by local political axes."
"None of them have the relevant technology, they bought it from other companies, and some of them have infringed our patents. Do we prohibit each other from using patents and making related claims, or do they simply become authorized and make a little money?"
Zhang Yang looked to Duan Yongping: "What do you think?"
"My idea is to become authorized. If you make a claim, let's not say how much the other party can compensate, and it will give people a feeling that we are bullying."
"Patent authorization is different. This shows our attitude. Others can do it. We have never thought about monopolizing anything, but we can’t break the law. Especially some companies have bought some patented technology from some old mobile phone manufacturers. We If you don’t sell, they can get it from other homes."
Duan Yongping sometimes feels helpless, as if everyone will be sympathetic to the weak, and may even feel a sense of weakness.
But this is actually the case with the market economy. If you can’t adapt to the rules of the market, you will be eliminated. Who sets the market rules? Of course, they are the leading companies, because of their stronger strength, better technology, larger capital, more well-known brands, better sales channels and so on.
Most people will choose the brand they have heard of when they do not consider the price factor when they buy something. If you have heard several brands, you will choose the one with the biggest card in mind.
Sometimes, even if the price of the big names is higher, they will still be willing to pay more, and feel that the big names are better and more reassuring.
If Zhiduoxing wants to defeat those small brands, there are too many ways, just a production cost, which can not be compared with those small businesses. Even if Zhiduoxing's mobile phone is to find other companies, but because of the large number, the cost is still very low.
Many of those small brands can't even stand up for advertising and promotion. Some brands even make them similar to big brands, just to make many people misunderstand the big brands and buy their products.
If Kezhixing seizes the other party's private patent claims, it will give people a feeling of bullying and weak, even if Zhiduoxing is justified will not make people support, and even some local political axe will also use this to publicize and affect Zhiduoxing's reputation.
So the best way is to let the other party pay the money. If the other party refuses to pay, then don’t blame Zhiduoxing. If any small brand dares to play rogue, Zhiduoxing does not mind killing chickens and monkeys.
Now is the critical period for Zhiduoxing to compete with Nokia and other international mobile phone brands in the Chinese market. Otherwise, even if it has some influence on the brand, Zhiduoxing should choose to sue and reduce competitors. That is why Zhiduoxing did not see the patent licensing fee.
"Yes, you decide this matter. But remember, our design cannot be leaked and cannot be authorized. There is also our new system, which cannot be authorized for the time being."
"In China this year, we have to increase our market share again. In the international market, we have to expand some countries and regions again."
"Everyone can't stand by the best-selling models such as ultra-thin machines and cheap machines. This heat will soon pass, and we have to develop more products that consumers like."
"Like the smart phone we design now, maybe consumers don’t like it at all after seeing it, because he hasn’t used it. Just like our G3 game console, we don’t know if we really like it after experience, fact Many people don’t know what they like, let’s tell them!
"Everyone should also be vigilant. If the number of domestic mobile phone brands increases, then after reaching a peak, it will continue to decrease due to competition."
"At this time, we must seize the market and not allow Nokia and others to take advantage. In fact, this just shows one thing, the mobile phone market is going to be booming."
When an industry is flooded with more practitioners and enterprises, it proves how popular the industry is. But soon these companies will fall into more competition, thus eliminating a batch.
Only those who can remain in the competition can develop and grow.
Since Zhiduoxing is a mobile phone, it must do its best. This is not only Duan Yongping's goal, but also Zhang Yang's goal.
...
Xu Lihua looked at Bird's mobile phone sales statistics this month and frowned into Sichuan. Sales have increased, but market share has declined again.
There are two main reasons. One is the rise of Zhiduoxing, which has caused the attention of Nokia, Motorola and other veteran giants and set off advertising campaigns and promotion campaigns.
Another reason is that some mobile phone licenses were issued again, and more domestic mobile phone manufacturers poured into the market.
This is like doing a radio or something. Basically, it is not too difficult to understand the principle, especially the products of other companies can be disassembled.
Backward derivation of many technologies will be much simpler. Just like the original BP machine, there were hundreds of companies in China. Many companies' products can't be saved, but they can make money.
Some are state-owned enterprises, some are private enterprises, and some are foreign-funded joint ventures. They all see the market is big and want to get a share.
Before there was no license, many companies wanted to do something, but now the opportunity is coming, how could they give up? Even some companies on the verge of bankruptcy still dream of resurrecting their lives by mobile phones.
After the company cooperates with foreign businessmen to develop technology ~EbookFREE.me~ Under the leadership of foreign businessmen, there is no lack of technology authorization, which seems unwise to Xu Lihua.
When technology is authorized, competitors are added. And the company's most profitable is selling mobile phones, the profit of patent licensing fees is too small, it is not worth it.
However, other large companies are doing authorization, and Xu Lihua did not withstand the other party's persuasion and agreed to the move. Fortunately, the sales of Bird fell to the fourth place in China. In fact, sales have increased and profits have also increased. The situation is not bad.
Xu Lihua started to look at some other domestic mobile phone manufacturers to see which ones could cooperate or even merge. Bird wants to increase its market share, and can only use this method. They have no money to continue their publicity, and most of the profits are turned in.
And the merger of other brands has actually expanded production capacity and expanded sales channels.
In fact, he has another option, which is to be merged by other companies. More than one company has thrown over the olive branch, but there is no one that Xu Lihua wants to see most.
But he still wanted to insist on seeing it again, if not, then agree with that one.