Chapter 728: Domestic brands exert force

"Chairman, there is one more thing to report to you. Recently, there are two mobile phone manufacturers from Nanyue, which are rising very fast. They used to buy some technology licenses from us."
"A company called Zhongxing, started as a walkie-talkie, and later did PHS, and now there are both GSM and CDMA mobile phones, especially CDMA, which is developing rapidly."
"Another company is called Jinli. Their mobile phone performance is not very good, but the design is extremely good, and their development strategy is very interesting. First, they will develop from the area below the county seat, and then gradually radiate to the third and fourth tier cities. They are rarely in big cities. Sales."
"Their way of advertising is to imitate our original model. Choose to broadcast the kind of commercials similar to TV programs when the audience of the TV program is small, and the commercials are still very long, which means a little direct TV."
"They mainly promoted several concepts, such as large screen, handwriting income, large buttons, and luxurious appearance. Some exterior designs are really like those high-end mobile phones."
"In terms of branding, they haven't made cottage brands like the small domestic brands. But in terms of design, they have borrowed from those big brands and they look really good."
Duan Yongping also feels that this company's marketing is doing very well. This model is the rest of Zhiduoxing's play, but it is very useful.
Intensive advertising bombing, broadcast on TV stations in some county cities and third- and fourth-tier cities, the advertising fee is not high, but many viewers can see it by turning on the TV.
The next step should be to broadcast on some provincial channels of the Star Channel, continue to expand its influence, and thus increase sales. This TV marketing model is really effective.
Zhongxing and Jinli, of course, these two brands Zhang Yang know. It can be regarded as the two backbones of Nanyue Communication Enterprise in the early days, and it has developed well in the past.
It is a pity that one encountered the American target and lost a lot of money. The other was because the major shareholders embezzled the company's funds to play, which caused the company's capital chain to break and eventually went bankrupt.
However, they are regarded as mobile phone manufacturers such as Bird and Haier not lagging behind, and the mobile phone brands that can be called by the Chinese have once had a very high market share and won many awards.
It's just that in the era of the great boom of smartphones, they have been pushed out of the market.
"Then focus on these two companies. I heard that there is a communications enterprise alliance in Nanyue. Has Yangcheng Zhiduoxing joined them?"
"Joined, is still the leader of the alliance. Because of this, it is inconvenient to target Zhongxing and Jinli. I heard that there are still some companies that want to make mobile phones. We are not convenient to stop."
When you are the leader of the alliance, you will not let other companies in the alliance make mobile phones. Who will serve you in the future?
Zhang Yang tapped his finger on the table: "It's okay, implying that they are going to hit the markets of Nokia, Motorola, Samsung and Changai. As for other small domestic manufacturers, Nokia will do it."
"We just need to make the appropriate statement at the right time. The China market will be the most competitive region in the global mobile phone market this year."
At this point, Zhang Yang didn't just say anything, that's the fact. There will be the most mobile phone manufacturers and brands, the largest market sales, and the most intensive language version groups, which is a must for all mobile phone manufacturers.
Last year, the production and sales volume of mobile phones in the Chinese market once again reached a peak, with sales of about 90 million units and output close to 200 million. This year, these records will be broken again.
It is said that many enterprises in Huaxia are good at trade, industry and technology strategy, first to do trade and to build up the market. When there is no technology and brand advantage, how to do the market?
Then you can only make a fuss about the cost, because many small businesses have very little expenditure. They have no advertising expenditures, no huge technological R&D expenditures, and not so much labor costs, so they can naturally have lower retail prices.
Coupled with the two major communications operators in China also continue to work hard, not only contract machine, they also launched many low-cost service packages.
Many people said before that they couldn’t afford to buy a mobile phone, and the tariff was too expensive. But now there are cheap ones, only one or two dollars a month, which many college students can afford.
Moreover, the two major telecommunications operators have added various outlets, especially at the entrances of many schools, even on campus.
In addition to cheap tariffs, there are other family numbers to call free, campus class group numbers, company colleagues group numbers and the like, only five yuan a month, these numbers are free to dial and answer.
"Chairman, before we analyzed, the price of mobile phones will continue to decline this year, so will our gaming phones and other high-end mobile phones be hit harder?"
What Duan Yongping is most worried about is this. The game phone is another mobile phone with the potential of organic king in his mind. I don't want to be cold-selled by the market just after the hot sale.
"Are you worried about this? What about your own investigation and analysis?" Zhang Yang asked rhetorically.
"We have analyzed that from last year, the most competitive market in the market is divided into three grades, the first is a cheap machine under 1,000 yuan, and the second is a mid-range machine between 1,000 and 3,000 The third one is a high-end machine with more than 3,000 yuan."
"The outbreak of domestic mobile phone manufacturers, then the first two gears should be the most affected. I think high-end machines will remain stable~EbookFREE.me~ Rich people still like to buy more expensive and better mobile phones."
It’s like buying a car. In fact, in the urban area, you can’t drive fast. The difference between the price of one hundred and two hundred thousand and one or two million is not too big, but the rich people will still choose high-end cars, because it can’t help but be more comfortable. Security is also a symbol of identity. I want to tell you that I am rich and I am a cow.
The same is true of watches, ranging from a dozen to millions. Are no expensive watches bought? Similarly, some people buy it, even if it is only a little better than the ordinary one, and a little more precise, there are many rich people who are willing to pay for it.
"This is not over, everyone will still buy high-end mobile phones, and this market will not shrink. We are not without other hot-selling models in other grades. I feel which one has fallen in popularity. I will learn Nokia's way and adjust some quilts. Consumers have criticized the relaunch."
"Our two cheap machines, L1 and L2, are still selling well. The price of the music phone series has dropped. After adding the camera function, aren’t they getting better? The ultra-thin machines are very popular all over the world. It’s also extremely high, what can you worry about?"
"Don’t forget, this year I allow the mobile phone to continue to be the third in the China market, no more than the top two, but in the global market, we also have to be the least fourth and advance one more time!"