Chapter 798: 1 small goal

　　 "Son, I heard that Zhiduoxing's mobile phones are now selling very well. Is it expected to surpass Motorola and Samsung in the fourth quarter of this year?" Zhang Weiguang took a drink and took a sip. Father and son drinking and talking at home are also very comfortable.
　　 "With this hope, the old-fashioned side is also working hard to increase advertising investment and give up some benefits, so that we can become the industry's second this year, so that it will be better for future development."
　　 Many companies compete for ranking, and are willing to pay a lot of money for this. Because this ranking is a way of publicity, it can help companies make more money.
　　Why does Chaowei Eagle Weida keep competing with Intel? Isn't it because it can get more attention, make the product sell more and earn more money?
　　If there is no benefit, who would struggle to fight?
　　Now Nokia doesn’t need a lot of advertising. Just because of the brand effect, when many consumers buy mobile phones, the first consideration is their brand, because Nokia is the industry’s first.
　　Since you want to buy it, of course you buy it.
　　 Why other mobile phone manufacturers compete for ranking is also for the brand and for the benefit. The growth of brand value has great benefits for the future.
　　At this time, abandoning some benefits is like spending a lot of money on advertising, in order to earn more.
　　Originally Zhang Yang set the plan for the company. This year is the third in the industry, and Duan Yongping thinks so. Ximenzi was sold, and Shiaai was stepped on by Zhiduoxing. The brands behind LG and Zhiduoxing also have a certain gap, and Zhiduoxing was not far behind Samsung last year.
　　 But the market is changing too fast. Motorola has gone downhill this year. Samsung's sales have grown a lot, but compared to last year's Motorola's sales, it certainly can't be reached.
　　 No one can think that after Nokia became the industry leader, when major mobile phone manufacturers have exerted their strength, they can rise against the market and widen the sales gap with the following mobile phone manufacturers?
　　This year Nokia will continue to maintain its peak, of course, the final peak. From next year, Nokia's market share will begin to decline until it is replaced by Zhiduoxing.
　　The previous life Nokia started to decline sharply in 11 years, and then collapsed. In this life, Zhang Yang will definitely make it ahead of schedule. But it is also possible that Nokia's development strategy will change, and nothing is known yet.
　　 In the first half of the year, the sales gap between Zhiduoxing and Samsung and Motorola was not large. From the third quarter, Motorola fell behind again, and Zhiduoxing and Samsung continued to grow.
　　 In the fourth quarter, Zhiduoxing is expected to overtake Samsung and become the second-selling mobile phone manufacturer in the fourth quarter. According to the statistics of the whole year, there is hope that even more than two will become the second in the industry.
　　 In order to achieve this goal, Zhiduoxing has increased the speed of launching some new products, especially cheap machines. The performance of gaming phones, camera phones, music phones, and smartphones has also been improved, and even some products have lower prices.
　　 gave retailers a profit, and also gave agents more commissions to let them work hard to achieve their goals.
　　 This year's sales of Zhiduoxing mobile phones will definitely be higher than last year, but the net profit will decline, and the profit margin will also decline. But Zhang Yang is very supportive of this approach. Perhaps this year, Motorola can be trampled to death in advance, so that he has no chance of turning over.
　　As for the death of Samsung, Zhang Yang did not have absolute confidence. After all, Samsung is the only giant in the past from the functional machine to the smart phone era, and it is the leading giant in the industry, and the previous life is the number one sales in the smart phone industry.
　　 And this company is already very powerful. It is a comprehensive company. It does a very good combination of various functions and is the most difficult to beat.
　　 But it's okay to let Samsung follow behind Zhiduoxing in the future.
　　 Zhang Yang told his dad about the plan for the fourth quarter, and Zhang Weiguang became red.
　　 "Son, will the goal of next year become the industry first?"
　　According to his understanding of his son, it must be a step a year. Overachieving the tasks this year, can't we stand still next year?
Zhang Yang's mouth twitched twice: "Dad, did you not listen carefully to what I said just now? Our goal this year is to ensure that the market share reaches 18%, with sales exceeding 200 million units. And Nokia guarantees that there will be three The sales of 500 million units may even be better."
　　Zhang Yang also did not expect that Zhiduoxing mobile phone robbed so much market share, but Nokia's share has not decreased much, but the sales volume of some mobile phone manufacturers behind has become lower.
　　The previous-generation Nokia reached 435 million units this year. In the fourth quarter, it set a historical record of more than 40%.
　　Nokia has suffered some influences this time, but it is not as big as expected. Brands such as Motorola, LG, and Changai have been greatly affected, and their share has been greatly reduced.
　　 Then Nokia’s market share will be guaranteed at least 30% this year, and Zhiduoxing’s best goal is to exceed 18%.
　　 The gap between the two sides is at least 150 million, which means that there is a Motorola difference between Zhiduoxing and Nokia.
　　It's obviously unrealistic to increase sales so much in one year. Unless Nokia makes any major business mistakes~EbookFREE.me~ and in fact, the sales of smart phones at this time are still far inferior to feature phones, and Nokia's status as the king of feature phones is unshakable.
　　 Even in the Chinese market, Zhiduoxing is still suppressed by Nokia.
　　 "I heard, you said that Nokia is very strong, and Zhiduoxing can't do it now. But what about the Chinese market? Should Zhiduoxing have enough advantages? Don't you have the confidence to surpass Nokia in the Chinese market?"
　　 Chapter Yang's heart moved, and next year, Zhiduoxing will surpass Nokia, which is indeed a distant goal. If you only count the Chinese market, it is not necessarily the case.
　　The Chinese market is expected to sell more than 150 million units this year, and its proportion in the global market has once again increased. Nokia can occupy about 30% of the share, and Zhiduoxing can reach 25%. This gap is not large, only a few million units.
　　With the dual brand strategy promotion of Lianxiang + Bird, the decline of Motorola and Sudden Love, Samsung and LG have not grown much. Competition among other small manufacturers has also become fierce, and Nokia’s share will definitely decline.
　　As long as Zhiduoxing guarantees that its share will not drop, it may become the industry leader in China's mobile phone market.
　　Nokia has more than 50% share in many markets, but in China, never think about it. Originally Zhang Yang was still hesitating about the development goal of Zhiduoxing mobile phone next year, and now he has one.
　　Before becoming the industry leader, first complete a small goal.
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