Chapter 812: The rise of three G phones

　　 "Chairman, there is news from North America, Apple has not given up, and announced the launch of the third generation of Apple mobile phones, supporting 3G communication technology."
　　Zhang Yang arrived at the company in the morning, and Xiao Wang told him the news.
　　 At first, everyone in the company thought that Apple should give up the mobile phone business to stop losses, otherwise it would lose more. Now give up, you can also sell R & D results, Zhiduoxing company will also have some interest.
　　Ke Zhang Yang assuredly said that Apple will not give up. This is not based on the memory of the previous life. Apple's history has been deviated, and it is now far less than the previous life.
　　Annual sales are less than 10 billion US dollars, which is no longer a top company. And in the second half of last year, it was going downhill. Obviously, the mobile phone product was added, but sales fell.
　　 In the first half of this year, mobile phones have been reduced to a retail price of less than two hundred US dollars, but the sale is still not very good, which makes the users who bought it before are greatly dissatisfied.
　　 can be changed to Zhang Yang. If there is new technology and the communication technology is updated, I would definitely like to try it. It is impossible to fail once and give up completely.
　　 Before Apple could not understand the pricing, thinking about the first mobile phone to make money, the result is that the price is too high. Later, I thought about the first one that didn't make money and used to open the market, but the price was too low.
　　 learned two lessons this time, and should set a reasonable price.
　　 And he knew that Apple had already made the Apple Software Store. Since this product appeared, how could Apple be reconciled without trying it?
　　 Zhiduoxing's software store brought huge profits to Zhiduoxing last year, which is also an important factor to keep Zhiduoxing's profit rate at 20%.
　　Hardware can earn less, and the software can be replaced.
　　 So now Xiao Wang told Zhang Yang that Apple is still preparing to launch a 3G mobile phone, and Zhang Yang is not surprised.
　　 "OK, I know, this matter will always know how to solve it." Zhang Yang sat on a chair and took a sip of tea from the table. Well, the temperature was just right.
"Chairman, you are not curious? Besides, our 3G mobile phone was launched in the fourth quarter, they launched it in the third quarter, and this time it will be launched in multiple regions at the same time. I heard that there are five language versions. Not in a hurry?"
"Why do you need to worry? Is their word-of-mouth reputation good? Think the losers continue to persevere, and they will succeed? Failure is the mother of success, but it is just a consolation. Besides, we are here, and there are many companies such as Nokia and BlackBerry. Staring at it, how could it give Apple a chance to rise?"
　　 "Multiple regions are listed at the same time, it seems that Apple is in a hurry. They are planning to desperately, it will be simpler. If they produce so much, they will definitely lack promotional expenses."
"At this time, we can just increase product promotion and preheat our X3. Smartphones, other than Nokia, Blackberry and HTC, are not a cause for concern for others, even Motorola I haven’t paid attention to it, more Not to mention Apple."
　　 Apple in the past life was able to catch fire because they had enough funds to promote it, had enough brand effect, and had a good sales channel.
　　 Coupled with Nokia’s strategic mistakes at that time, more emphasis was placed on competing with Samsung’s functional phones, and the smart phone market was ignored, so that the annual sales of Apple’s mobile phones exceeded 10 million units, reaching 17 million, and officially rose.
　　 This figure is nothing in the mobile phone industry, but can only be counted as a smart phone, then the share is not low enough to be comparable to the BlackBerry at that time.
　　 But those are all previous lives. Apple can't think of this glory again in this life, and many of Apple's methods have been used by Zhiduoxing. How could Zhang Yang make a "copycat" rise?
　　 Zhiduoxing's 3G mobile phones will be available later, but the performance is definitely better than Apple's. Besides, it's just that the time to market is late, but it's not too late for publicity.
　　 is still being tested, and the publicity has already begun. Even when X2 was launched, the X3 development plan was already announced to the public, and how many fans were waiting.
　　 People who are used to the Zhiduoxing system, and then use other smartphone systems, will be somewhat unaccustomed. It is undeniable that the Zhiduoxing system has some shortcomings compared to other smartphone operating systems.
　　 is just like the people who used to use Android in the previous life, and then use Apple to feel uncomfortable, because some operation methods are different, you will find the convenience reduced.
　　 Moreover, Zhiduoxing mobile phones can download various application software better than other mobile phones. Embedded systems still have many disadvantages. In the past, Nokia and BlackBerry failed to see this before they finally failed. Microsoft tried to change it and failed.
　　 Sure enough, when Apple's mobile phone announced that the third generation was about to go on the market, Nokia also announced that their 3G-supported phones were going on the market, and advertisements soared.
　　Motorola also announced that 3G mobile phones equipped with Microsoft systems will be available soon, which will give users a faster experience.
All of a sudden, major mobile phone manufacturers have announced that they will launch 3G-enabled mobile phones, especially smart phones. They also see that 3G communication has not greatly improved traditional calls and text messages, but the increase in Internet speed is obvious, which also enhances the performance of smart phones~EbookFREE.me~ This feels like From modem to broadband on PC, network functions will definitely rise.
　　The use of network functions is definitely an enhancement of intelligence. Even manufacturers of small brands have announced that they will launch 3G mobile phones soon.
　　 These overwhelming publicity, the listing of Apple's mobile phone has become silent. They also spent a lot of money on publicity, but it was quickly suppressed.
　　 Today's Apple is not as prestigious as its predecessor, and there are not so many loyal fans. Except for some computer fans, Apple's products such as music players are not ranked high.
　　 There are some software that is not bad, but because of the relationship with Microsoft, many can not be used on Microsoft systems, resulting in a small group of people very popular, but most people are not well-known.
　　 is precisely because of this, Apple's revenue is not high, the profit margin is not high, so there is no money.
　　 lost money in making mobile phones last year, and still lost money in the first half of this year. This time they were desperate, prepared to be ashamed, and completely stood firm.
　　 But when it went on the market, it was still indifferent, and what made them even more depressed was that some of their distributors in overseas markets were suddenly reluctant to buy because the previous product backlog had not been sold yet.
　　Less sales channels, advertising can not keep up, brand awareness is not high enough, Apple's situation is worse.
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