Chapter 839: Wan Yan's cheap smartphone

Cheap smartphones, this is a weapon to promote smartphones. In the past, Apple opened the market by relying on cheap smartphones, thereby laying the foundation.
　　Reducing the non-popular functions of some smartphones and lowering some parameters can definitely launch some smartphones under two thousand yuan.
　　 Perhaps this smart phone may be very stuck in a year or two, but it does not matter, just let consumers replace the phone. How long do you want to use for less than 2,000 smartphones?
　　 In fact, any enterprise that makes electronic appliances wants to turn their products into FMCG. For example, the oldest black-and-white TV can often be watched for more than ten years and it is not bad. When it comes to color TVs, lifespan has actually decreased.
　　 And when it comes to flat-panel TVs, life expectancy is reduced again.
　　 Major TV manufacturers are also desperately improving the clarity of picture quality, and the screen size keeps increasing, just to let consumers update.
　　 The same is true of mobile phones, but mobile phones also have an advantage, that is, communication technology is constantly improving. Now how many people change their mobile phones is to use 3G communication networks.
　　 In a few years, it will enter the 4G era, when many people still have to change their phones.
　　 But before that, Zhang Yang hopes to let more people touch the smart phone and experience the convenience of the smart phone, so as to abandon the old functional machine.
　　 In fact, many feature phones are not cheap, and many domestic cottages also have smart phones. Since the copycat can do it, there is no reason why Zhiduoxing can't do it, and it can also hit competitors.
　　 is just a cheap mobile phone, which will inevitably affect the market of Zhiduoxing high-end smart phones. When the sales volume increases, the profit margin will drop a lot, and the overall profit will also decline.
　　 But from a long-term point of view, this is a good strategy, you can also use this to stamp out BlackBerry and Apple.
　　 It's just that there is a little accident now, which makes Duan Yongping think the strategy should be adjusted.
　　 "Old, why don't you want to launch a cheap smartphone? Li Zekai disagrees, or what other reasons? I remember that our research and development has been carried out a lot, and now it is terminated, and the research and development costs are also wasted."
　　 "Chairman, because there are already cheap smartphones with smart multi-star system on the market, it is Wan Yan."
　　 "Oh? Lao Jiang is moving fast. How much do their new phones sell and how do they function?" Zhang Yang asked with a smile.
　　Wanyan's smartphone last year was able to protect capital, and achieved his goal. This year's goal is to exceed 20 million units in sales and be profitable.
In the first quarter, only 6 million units were sold. In fact, the sales volume of mobile phones in the first half of the year is higher than that in the second half of the year. Zhang Yang is also worried that Wan Yan will not achieve the sales target. .
　　 "The retail price of their new smartphone is US$299, the domestic price is 2480 yuan, and the European price is 299 euros. When they announced the performance parameters and price on the official website, they attracted the attention of many consumers."
　　 "Today's official listing, I inquired that consumers are queuing to buy in many places, even when the promotion is warmed up, some consumers have ordered with mobile phone stores."
"Conservatively, they can sell more than 10 million smartphones this year, and they will also launch a mid-to-high-end smartphone. The old ones are also clearing inventory. This year's sales exceeded 20 million. Easy."
"We have estimated that the production cost of their mobile phone is about $200, plus the system authorization fee of about $12 to us, as well as transportation and publicity costs, profits to dealers and retailers, etc., they have a mobile phone Profit is about $15."
"A net profit of about 5 percent, that's not bad. If you sell 10 million units, you will have a net profit of 150 million US dollars. In addition to the profits of other products, Wan Yan's profit this year is finally another. It picked up again." Zhang Yang nodded with satisfaction.
　　In fact, before Zhang Yang’s rebirth, mainstream smartphones generally cost between three hundred and five hundred dollars. This part has the highest sales volume, the largest number of users, and the most models and brands.
　　 There are also many under three hundred dollars, and then more than five hundred dollars.
　　The pricing of the product must not only consider its own cost, but also consider the market's acceptance. Zhang Yang is committed to building a high-end brand of Zhiduoxing mobile phones. Then, under $300, he actually does not want to do it.
　　 was originally intended to open up the market, and wanted to try it. Now that he has joined other brands, he is also considering whether to abandon the low-end smartphone temporarily?
　　 Zhiduoxing's low-cost mobile phones are still in production and sales, but they are all functional phones.
　　 "What about other brands? Are you planning to make a low-end smartphone?"
　　 "Yes, HTC plans to launch a new smartphone, equipped with our Zhiduoxing system, priced at about 400 US dollars, and they have successfully developed dual camera technology."
　　 "They only bought part of our technology patents, not the entire patent portfolio. It is estimated that more manufacturers will be able to do this in the future, which is a great threat to us."
　　 "I have even thought about it, and I also plan to use the brand of Bird to launch a smartphone with a price of less than three hundred dollars to seize more market share."
"Nokia, Samsung, Motorola, LG, and Changai seem to have no plans to launch cheap smartphones. They, like our current strategy, position smartphones as high-end to ensure higher profit margins. UU reading www.uukanshu.com"
　　Many manufacturers will announce the development plan before launching the new model, so as to let consumers wait for their new products, and indeed many consumers are willing to wait.
　　 "So you don't think we need to rush to launch cheap smartphones to maintain the mid-to-high-end brand image is the most appropriate?" Zhang Yang asked.
　　 "Yes. We have led many trends in smartphones, and the price has not been cheap. Keeping the high-end image is good for our profit margins."
"Introducing low-end products hastily, it will be more difficult to increase the selling price in the future. Everyone will like our brand, but after considering it, we will choose the cheaper price. And the cheaper price will definitely weaken the performance and affect our Brand."
　　 Chapter Yang nodded: "But do we only have Zhiduoxing one brand?"
　　 Duan Yongping froze for a moment. Of course, the company also has other brands, such as Wenquxing, which makes educational electronic products, such as Sami, which produces arcade machines, and Blizzard, which also produces game software.
　　The meaning of the chairman is to launch low-end smartphones with other brands?
　　Dual brand strategy, this is not bad, but it is also more difficult to operate, it will consume more cost and energy, but the advantage is that it can make products without price gaps.
　　 "Chairman, then we continue to develop cheap smartphones, and now we are trying to launch Wenquxing mobile phones in China?"
　　 "Well, you make the decision. This is just the last resort. I still prefer to use the Zhiduoxing brand, but I support your choice."