Chapter 851: stand out

[The new NI tablet PC from Zhiduoxing will be listed next week]
　　 After this news broke out, the colleagues were stunned. Wasn’t it only P1MINI during the promotion? How did this P2 go public at the same time?
　　 Under normal circumstances, the company's new products are listed, hoping to get the most attention and be able to sell more. Therefore, it will not only avoid the time to market of new products of other peers, but also will not launch two new products at the same time, at least a few weeks apart.
　　 This time, the choice of Zhiduoxing has made other manufacturers do not understand, and Zhiduoxing is not afraid of consumers' bad choices, thus giving up the brand of Zhiduoxing?
　　Or does Chidoxing use multi-product strategy to establish market position in one fell swoop?
　　P1MINI everyone understands that it is the smaller P1, some performance parameters may also be reduced, and the price can also be reduced, thereby becoming very cost-effective, in order to attract consumers.
　　 After the parameters of P2 came out, let the manufacturers know that they might lose this time.
　　 Tablet PC with fingerprint lock not only improves security, but also looks more high-end. The cost may not have increased much, but it has gained the most attention.
　　 When the two products were launched, the sales volume proved everything.
　　People who don’t have much money can buy P1MINI, which is also more convenient to carry, especially for many girls. I think this is very good. On the way to and from get off work, I can lie in the bed at night.
　　 Although the screen is not as good as those netbooks, it is much larger than a mobile phone and looks very comfortable.
　　P2, with its stronger performance, newer design, and more software options, makes those who pursue performance like it. With a fingerprint lock, you no longer have to worry about not remembering the lock screen password.
　　 And they think this is also suitable for some old people. Old people can't remember their passwords. It is more convenient to have fingerprints. In this way, they can also video chat with the elderly, and teach the elderly to watch some interesting things on it, and even play games.
　　The old lady in the advertisement is not just playing games with children on the tablet.
　　After a week, Zhiduoxing's weekly sales statistics were immediately sent to Zhang Yang's office.
　　 "Chairman, the weekly sales of two new tablet PCs came out, ranking first and second." Xiao Wang put the statistics table in front of Zhang Yang with a look of joy.
　　 "Is there anything to be pleased with, isn't it normal? Xiao Wang, when can you be ecstatic, and when can you no longer be an assistant."
　　Xiao Wang smiled and said: "Chairman, I like to be your assistant, when you don't want me to say anything."
　　 "Huh?" Zhang Yang raised his head, "Don't talk like this, don't you want to be a vice president, now your thinking has changed?"
"No, it's just that I found a lot of deficiencies in myself. This is not around the chairman. Can I learn more. When I really have that ability, I don't want to mention it, the chairman will also give I arranged it."
　　 "You're very precise, let's talk about it. Looking at this statistic, how much share do you think this year's tablet can occupy, and how big is the global market?"
　　 "According to our forecast at the beginning of the year, this year's tablet market may reach 70 million units, of which we are confident to complete the sales of 30 million units."
"However, in the last month, this analysis report was adjusted, mainly because other manufacturers are coming aggressively, and the propaganda has increased greatly, all of them are promoting tablet computers, so we think that there can be 90 million units of market sales this year, and our goal Adjusted to more than 40 million units."
　　 "But let's not let two new models go on the market at the same time, so although the company has not adjusted its expectations, but my analysis believes that the market may still grow, and it should probably reach 100 million units."
　　 "And our sales are expected to exceed 50 million units. Especially the P2, which sells better than expected, and the P1MINI performance is also very good. There are many manufacturers of new tablets this year, which is not as good as our P1 last year."
　　 Zhang Yang looked at Xiao Wang: "Why do you think this year's sales can reach 100 million units? Why do you think we can occupy about half of the share?"
　　 "Several reasons. First, we defined this product, which has a good brand advantage. Everyone said that tablet computers, the first thing that comes to mind is our Zhiduoxing products, and our advertising efforts are also the largest."
"Second, among other manufacturers, those who use other systems are not as good as those who use the Zhiduoxing system, and the Zhiduoxing system is developed by us. We have games on it, and even have games specially developed for tablets, plus our There is also a fingerprint lock, there are many new application software, optimized running speed, etc."
　　 "The third is that we pull the price very open, dollars, dollars, dollars, no matter what grade consumers want, we have."
　　 "In addition to our consistent excellent design, you want to be young and energetic, or calm and restrained, we all have it. The versatility of Zhiduoxing account, more language versions, and better sales channels are all advantages."
　　 "So I think NI can exceed 20 million units in sales this year, and P1 has not been discontinued. There is great hope to sell 10 million units this year."
　　 "In addition to other brands of tablets are also vigorously promoted, so this year's market will be larger than expected, this can be seen from the increase in APU shipments, there are many options for ARM."
　　 "Do you have a good way to increase sales?" Zhang Yang asked again.
　　 "I have a little idea~EbookFREE.me~ But I don't know if it is a good way. For example, to devalue the netbook, let everyone understand that the tablet can completely replace the netbook, especially our P2, it is also safer and more convenient to carry."
　　 "There is also the use of Chaowei Eagle Weida Company to control the shipments of other companies. If they can't buy APU, how can they produce tablets?"
　　 "Contact the foundry. For example, we are currently the first-tier customer of Haihong. This year's order volume and output value should also be the largest. You can request priority to influence the product supply chain of other companies."
"We can also join forces with Lianxiang, Wan Yan, etc. to block the China market and make it difficult for other companies' products to be sold in the China market. For example, we say that for every tablet sold, we donate ten dollars to the charity foundation. In this way, our profit margin is reduced, but it can stimulate the patriotic enthusiasm of ordinary consumers."
　　 "There is also that we can allow other foreign manufacturers to get some good time TV advertising spots, TV advertising is still the best publicity media."
　　 "Contact some application software companies to launch on our products first, other companies' products will be later. Or get some exclusive software to attract consumers..."
　　Xiao Wang said eloquently for ten minutes, and it was really racking his brain.
　　 Chapter Yang nodded: "Yes, there are a lot of ideas. These are all to go with Mr. Duan, to see his choice."
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