Chapter 861: Nokia Microsoft alliance
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Super Tycoon
- Qiong Si
- 1199 characters
- 2021-03-02 05:50:14
Just after the new year, some changes have taken place in the global mobile phone industry. HTC acquired BenQ’s mobile phone business and is ready to start a major expansion.
Last year HTC was squeezed out of the top ten, which made HTC very dissatisfied. Although they only started with smartphones, they are not planning to make any functional phones, but they were once the top smartphone manufacturers in the world.
is now overtaken by Wan Yan and Lian Xiang etc. How can this be done? Even China Xia's rising stars, ZTE and Warwick, are not much worse than their sales, although the other party is mainly for functional machines.
There is another one called Gionee, which sold more than 10 million units last year, and the upward trend is very fierce.
This year, the global smartphone market will continue to grow rapidly, coupled with the shrinking market of companies such as BlackBerry, this is an opportunity for HTC and they must seize it.
In the beginning, BenQ spent 500 million euros to buy back the mobile phone business from Ximenzi, but it has always lost money. Now BenQ has become HTC's foundry, technology and sales channels are sold.
As for the brand, it has long been taken back by Ximenzi. It is precisely because of this that BenQ will be particularly passive. When using the Westmen sub-brand, they failed to start BenQ's brand and eventually only suffered a dumb loss.
After HTC acquired all of BenQ’s mobile phone business, it found that some of the function phones were useless, so they changed hands and sold them to Gionee and ZTE. The prices were not high, and they could also improve the technology of those two mobile phone manufacturers.
HTC announced immediately that their new dual-camera smartphone will be launched soon, and it will be equipped with the HTC system with the Zhiduoxing system core. Everyone soon discovered that HTC launched a mobile phone with Microsoft system last year, or at the beginning of the year. The development plan announced this year is completely free of Microsoft systems.
Obviously, HTC will also develop a featured system based on the Zhiduoxing kernel, intending to completely draw a line with Microsoft.
, who is steadily guarding the Microsoft system, now there are two, one is Motorola, and the other is the recently renewed cell phone.
This year, only Nokia has launched the Saipan system mobile phone. Even LG only made the Zhiduoxing system and gave up Microsoft and Saipan.
At this time, there was a heavy news, Nokia announced that it has reached a strategic alliance with Microsoft, this year will launch a Microsoft system smartphone.
This news appeared, the industry was in an uproar, is it possible that the Saipan system will also admit failure and launch the stage of history?
Nokia's President Stephen Elop confronted the reporter: "We Nokia will not give up the Saipan system, in the future will also sell at least 150 million Saipan system smartphones."
"It's just that we will cooperate with Microsoft to give users more choices. As the leader of the global software industry, Microsoft believes that Microsoft's mobile phone system is excellent enough to bring consumers a perfect experience."
The female reporter who interviewed smiled sweetly: "So please, which one do you think is better, the Saipan system or the Microsoft mobile phone system?"
The smile on Elop's face froze. Seeing how sweet you look, why is the problem so vicious and vicious? How can he answer this question? It seems wrong to say which is better.
The female reporter put the microphone back to her mouth: "Isn't this question easy to answer? Then when I haven't asked, I will ask a question again. Mr. Elop thinks what is the best smartphone system on the market today What about?"
Elop's face turned red: "Please don't ask questions that are not related to today's press conference. Please sit down, who else has questions?"
Specially, how do I answer that it is obviously used by most manufacturers now, it is obviously Zhiduoxing. Last year, the Zhiduoxing system accounted for more than 60% of the world’s share. We beat Saipan, and so did Microsoft. Otherwise, will the two of us choose to join forces?
"You just said that Nokia will split, is it divided into two subsidiaries?" someone asked.
Elop was relieved, and finally there was a normal problem.
"We just adjust the company's structure and divide it into two business units: smart devices and mobile phones. The applications and content stores on our platform will be merged into Microsoft's software store."
"Then are you ready to abandon the Meego system completely? Will the cooperation with Intel be over?" someone asked.
"No, we did not give up the Meego system, we will launch a new tablet computer with this system, and Intel will do the same."
In fact, Nokia has also thought about launching some new smart devices, but it is still under consideration.
A reporter also started to ask Ballmer, the president of Microsoft: "Mr. Ballmer, Microsoft and Nokia have chosen a strategic cooperation. What about the Motorola that we worked with before?"
"We will all maintain cooperation to form a big family, and every business is part of the family." Ballmer answered the prepared words skillfully.
When he came to London to hold a press conference, he knew that there would be many reporters asking some tricky questions. Fortunately, Elop's previous problems have been passed over, but he was able to save a lot of worry.
"Mr. Ballmer, will Microsoft launch its own brand of mobile phones?"
"Yes, we have this plan to launch our Microsoft-branded smartphones~EbookFREE.me~ But these also need Nokia's help. They have advantages in hardware technology and language support, as well as imaging technology, Sales platforms, map services, etc."
"Currently developers, operators and consumers all want highly attractive mobile products, not just devices, but also software, services, applications, customer support, etc."
"Microsoft will combine Nokia, Motorola, Chang Ni, and jointly build an ecosystem with the widest coverage and the largest scale in the world."
"And I can also announce here that we will defeat Zhiduoxing and become the most preferred mobile phone system for consumers."
Ballmer's remarks finally confirmed the speculation of many media. The cooperation between Microsoft and Nokia is aimed at Zhiduoxing, and they are frightened by Zhiduoxing.
But soon they found that after the cooperation between Microsoft and Nokia, it was still a closed system, and the source code was not disclosed to the outside world. It seems that there is still a high threshold for the semi-open source system over Zhiduoxing.
But Microsoft is the industry first, after all, many people believe they can create myths.
Snapped, Zhang Yang closed the laptop, and there was no need to continue watching the live news. Microsoft teamed up with them and wanted to beat the Zhiduoxing system. It was a dream!
But this is also good, this year Saipan and BlackBerry will definitely decline rapidly. And Nokia launched smartphones with two systems, can't you see the results of those previous manufacturers?
Xiao Wang stood at the door and knocked on the door: "Chairman, President Duan held a senior executive meeting, would you like to participate?"
"Let's go and listen."
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