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28 wins and 4 losses, the Lakers this is the best start in history.
Even in 1972, when they won 33 games in a row, they were bitter and then sweet. They lost many games in front of them and then won Lianjie in the back.
The Lakers have again become the league's focal point team and become the target.
But the Lakers and Lakers fans have long been accustomed to them, and they still feel uncomfortable without being the enemy of the world.
The typical one is not afraid of scolding, but afraid of forgetting you, cheap bones.
After playing with the Clippers, the Lakers took a day off and continued to fight at Staples in the next game.
On the day of January 5, Zhu Shu and Li Liang went to Santa Monica Beach in Los Angeles to meet the head of Andema.
After deciding to negotiate this contract, both parties are thinking and observing.
Li Liang tried On Dema's shoes, but for him, the shoes were not so important.
The important thing is that his stinky socks, with those socks in place, protect the feet better than any shoes.
So whether to choose Anderma has little to do with the quality of shoes.
Anyway, even if you wear Nike, you will wear your shoes, you will not jump higher, you will not run faster.
Second, Li Liang's commercial considerations are not too big.
An Dema can give him a large enough contract, but Li Liang does not care much about money.
Li Liang cares more about status. To be more precise, if he and Anderma can achieve each other in the future, how much legendary he will get.
Just like Michael Jordan to Nike.
Now Nike, there will never be another Jordan, not even James.
Nike is already a mature giant and will not raise another giant crocodile.
Andema is different, they are still growing up, and are still infants in their infants.
From an investment perspective, the earlier the investment, the greater the long-term return.
Why Li Liang wanted legendary status was not because of his good reputation, but for a longer-term goal.
He wants to truly control his player's career destiny, listen to his heart to the greatest extent, and be disturbed by the outside world to a minimum.
Not everyone has this kind of capital. The destination of a player lies not only in his own ideas, but also in the ideas of a large group of people behind him.
Of course, Li Liang thought it a bit too early. The early arrival of Zhu Shu and Anderma's ceo Kevin Planck could not have imagined that his thoughts were so deep.
That's right, the one who came to talk with Li Liang this time was the ceo of Andema.
You want Nike's ceo to negotiate shoe contracts with Li Liang. Is this possible?
Planck was fine, he realized the value of Li Liang.
In the Los Angeles derby that just finished playing, Li Liang appeared in Andema's shoes.
His performance in the game was very exciting, and close-up close-up shots appeared on the live TV screen many times.
This has greatly increased the search rate of Andema's shoes on the Internet.
Now major companies are considering signing a contract with Li Liang, trying to contact Li Liang in various ways.
The news of Andema’s team is very accurate. They learned that Li Liang’s various affairs are mainly handled by his agent, a Chinese girl.
She was a little-known, and she just got into the circle. Her fame is small, and she is female and young.
Some companies did not take the initiative to contact her, only Andema took this information very seriously.
They used the connections of Wasserman Sports Company to establish a good relationship with Zhu Shu.
It's just that Zhu Shu also pays more attention to Andema. Since Li Lianggang entered the league, she has been studying the trends in the field of shoe endorsements.
Planck wanted to discuss today and drafted the contract, and then signed the contract.
But Zhu Shu disagreed. She didn't talk about all the contracts, including the basic terms and details.
"Everything must be reviewed and finalized by Bruce Lee in person. I am only responsible for communicating and giving him advice, and I will not care about the rest."
This means that the contract won’t be able to survive in a moment and a half,
So Planck had to come to Los Angeles in person to meet Li Liang, a hot newcomer to the current nba.
Now Li Liang has surpassed Lillard in the rookie rankings, ranking first.
If he gets the best rookie, it will be after Willis Reed in 1965, after more than 40 years, another second-round pick was elected as the best rookie.
Moreover, the second round of the show from 1964 to 1965 is far from being comparable.
At that time, there were 7 draws in the first round. Reed took the first pick in the second round and the eighth overall pick.
Li Liang's 55th overall pick is far behind.
Many people are predicting that Li Liang is likely to enter this year's All-Star.
You know, there are hundreds of millions of Chinese fans behind Li Liang. At that time, Yao Ming was carried by Chinese fans into the Western All-Star starter, and the scene of squeezing out the big shark was vividly remembered.
If such a thing happens again, then NBA and American fans may be ashamed.
We must also realize the fear of being dominated by many powerful Chinese fans.
At the time, Arenas also said that the first thing to wake up in the morning was to open a web page to vote for his All-Star. When he saw Yao Ming's votes, he gave up.
But for Under Armour, this is a good thing. Who doesn’t want to divide the cake in the Chinese market?
At the beginning, Yao Ming signed Reebok, which did not bring much benefit to Reebok, mainly because Yao Ming is a traditional insider, the kind of shoes that are the most difficult to sell.
Li Liang is different, he is outside, although the play is not elegant, but Planck is optimistic about his future.
Because Plank feels that no one can match Nike's Jordan and James in shaping "superheroes."
In the eyes of ordinary people, they are like Hera Kris, who can only look up. Worship, but far away.
Planck believes that what they need is not the superheroes above, but the civilian heroes that can be touched.
You see, I feel similar to this person. He can call the wind and rain in NBA, so I can put on his shoes.
Although this is not possible, marketing is to create such psychological hints and feelings to guide consumers to choose.
Li Liang is not like ordinary people in height, but he is a 55th overall player, and the overall look is not as monster as those black players.
The arms are huge, the jump is high, the muscles are huge, they are huge...
Li Liang looks pretty handsome.
In light of all the conditions, Planck is already mentally prepared. No matter what harsh conditions Li Liang puts forward, he will try his best to accept them.
But when the two actually met and sat down at a seafood store on Santa Monica Beach, Li Liang made an unexpectedly good speech.
Planck is a handsome white man, very young, and he founded Andema in 2003.
It's not easy to take Anderma from an underground studio to the present situation a little bit.
Planck listed the various conditions proposed by Andema. Li Liang just nodded his head, and basically raised no objections.
In the end, he only mentioned a condition: I want to be the head card of Andema, and the company should do its best to help promote him.
To be honest, Planck can promise 10,000 such conditions at any time.
But Li Liang immediately said: "This article should be added to the contract. If I think you haven't done enough, I can cancel the contract at any time without paying the penalty."
Planck was a little bit embarrassed and immediately figured it out.
There is no star at all, who wouldn't hold him?
Besides, one of the previous comments was not mentioned, so this one doesn't matter.
This is the point of a small company, it can be said in one word, and the contract is more flexible.
Then, all the specific details were handed over to Zhu Shu and the lawyer. Li Liang was only concerned about eating seafood.
Tonight was a Planck reception. Li Liang ordered all the most expensive seafood in the store and ate a lot.
Planck was a little skeptical, and he must make an appointment to talk about it, just to eat him.
This Bruce Lee can really eat. How many lobsters have you eaten?
There is also a large crab, this crab leg, which is bundled together and has a thick waist and a rod.
Of course this is not the case...well, Li Liang did threaten to eat Planck madly before he came, he was hungry for lunch.
The other reason is actually very simple, that is, Zhu Shu respects Li Liang.
Even if Li Liang said, "It's up to you to listen to everything", Zhu Shu still has to give Li Liang the right to make all decisions.
This is also a reflection of her wisdom of Chinese women. UU reading www.uukanshu.com
When Planck paid, the credit card swiped, and as a ceo, it hurts.
It seems that if sports equipment can no longer be sold in the future, let's sell seafood.
More guests like Li Liang, pay back half a year, earn money for one year, buy a house for three years, and repay the loan for thirty years.
Li Liang touched his belly and slapped his lips, feeling almost full and full.
On the way back, Li Liang drove his Ford, Zhu Shu asked aside: "It feels like you are going to rub the rice, why don't you seem to care at all."
Li Liangdao: "I care, but what I care about is not the same as the average person."
"For example?" Zhu Shu asked.
"I care about you."
"...Nonsense again..." Zhu Shu pouted, but the corner of her mouth couldn't help but turned up.
