Chapter 425: Completely convinced
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Supreme Stock God
- Yi Ge Da La
- 1706 characters
- 2021-03-04 09:57:17
Chapter 425
To build the framework of a satellite TV station is a very complicated and huge project. However, Wang Zhongjun and Wang Zhonglei are extremely rare talents in this aspect. The human network in the film and television industry is also very broad. With Zhou Hao’s huge financial support, The formation of Galaxy Satellite TV is fairly smooth.
At the same time, Wang Zhongjun and the others also followed Zhou Hao's instructions and with the help of Han Xixiang, general manager of Hengdian Film and Television City, they found more than a dozen qualified and veteran production talents, including directors, photographers, editors and makeup artists. And so on, and then recruited many young production talents from the Beijing Film Academy and the private sector, and established the production talent resources of Galaxy Satellite TV through the old and the young.
Of course, as a large-scale TV station with decades of history and experience, Asia Television is now a TV station of Polaris Media Group together with Galaxy Satellite TV, so it has also provided a lot of help to the formation of Galaxy Satellite TV, such as adjusting a part of the film and television. The production talent passes.
As for the talents such as actors and hosts, Zhou Hao also gave Wang Zhongjun a list of those who will be popular in the future but have not yet reached the peak of their careers, including Wang Han, Dong Qing, Sun Honglei and Wang Xueqi. Wait, I even dug up Chen Luyu, who is still the morning news anchor on Phoenix TV. Since Chen Luyu's brand program "Luyu You Have a Date" was only launched in 1998, Chen Luyu's greatest value has not yet been realized.
Therefore, after "Polaris" had many negotiations and negotiations with Phoenix TV, Phoenix TV finally transferred Chen Luyu to Galaxy TV for a price of 3 million yuan.
However, Zhou Hao also knows that everyone's success will always have his own fortune. If they change to another environment, they may not have the original success but just an ordinary person.
So Zhou Hao changed the trajectory of their destiny by bringing those actors and hosts who have not yet become popular on the Internet, and they may not get the original success. Therefore, Zhou Hao also instructed Wang Zhonglei, Wang Zhonglei, not to support them from the beginning, but to give them the opportunity to exercise, because jade is not polished and is not a weapon.
Zhou Hao believes that gold will shine everywhere, as long as they are given a chance, they will always succeed. And Zhou Hao didn't put all his hopes on them, and asked Wang Zhonglei to find potential young artists to provide a steady stream of fresh blood for Galaxy Satellite TV.
Since Galaxy Satellite TV’s plan is being carried out at the same time as "Polaris", the framework of Galaxy Satellite TV has been roughly built after "Polaris" has acquired the broadcasting satellite. And Wang Zhongjun is also preparing for the shooting of the first TV series on Galaxy Satellite TV. This TV series is the "Kangxi Dynasty" which was very popular with audiences in Zhou Hao's previous life and has an excellent reputation.
When Zhou Hao was in his previous life, his favorite domestic TV series was "Kangxi Dynasty", especially the song "Borrow from Heaven for Five Hundred Years" sung by Han Lei, which made Zhou Hao excited at first. Moreover, Wang Zhonglei also invited Chen Daoming, the actor designated by Zhou Hao, to appear in this epic TV series.
According to the history of Zhou Hao’s previous life, "Kangxi Dynasty" was filmed in two thousand years. Because this TV series is very large, it is not as short as the "Witch's Condition" that Zhou Hao wrote specially for Li Ruolan before. Zhou Hao himself He couldn't finish the script, so he dictated the plot himself, let the professional screenwriter of "Polaris" write the script, and finally finished the script.
However, in the column of "Kangxi Dynasty" screenwriters, Zhou Hao's "Z Jun" pen name is written.
Compared with three years later, Chen Daoming's acting skills are also very good now. Zhou Hao believes that he can manage the role of Kangxi well.
In addition to "Kangxi Dynasty", those classic TV series produced by ATV, such as "I Have a Date with Zombies" and "Across the World", Zhou Hao will let Star River TV as its voice and then broadcast it, adding Star River TV Repertoire resources.
While preparing for "Kangxi Dynasty", Galaxy Satellite TV also established a complete and excellent news production group. Regarding news and public opinion, the domestic management of private TV stations is much stricter than that of government TV stations. However, Zhou Hao didn't mean to sing a drama with the government, so in the news, he still followed Zhao Rixin's suggestion and basically followed the domestic system. After all, domestic public opinion is not as free as Hong Kong.
Compared with news, Zhou Hao puts more emphasis on the production of Star River TV's humanities programs and talk shows. After Chen Luyu was dug over, Galaxy Satellite TV had already begun preparations for "A Date with Luyu". In addition, Zhou Hao is also planning a lecture-style series that was popular in his previous life, which is "Hundred Schools of Forum".
"Hundred Schools Forum" was originally a column broadcast by CCTV in 2001. The selection of materials is very wide, involving Chinese traditional culture, literature, biology, medicine, economy and other aspects.
At the beginning, CCTV's "Hundred Schools of Forum" did not perform well, and its ratings were even on the verge of being eliminated. Later, the directors gradually explored a set of mature operating mechanisms before they came back to life.
At that time, Zhou Hao also liked to watch "Hundred Schools of Forum", especially the series "Yi Zhongtianpin Three Kingdoms". He had also seen critics' analysis of "Hundred Schools of Forum", so he doesn't need to go slowly like CCTV. Exploring, you can directly move out a set of mature operation mode.
The key to the success of "Hundred Scholars Forum" later was that it used narrative techniques to create suspense, and controlled the main content and direction by setting and using suspense to attract the audience to the greatest extent.
In addition to storytelling, another key is visual presentation, which visually and intuitively disseminates various knowledge to the audience through pictures, subtitles, and video materials.
The last item is about starization. To be specific, it is a kind of "star-making movement." With content that can be spoken, there is a need for an expresser. The editors and directors of "Hundred Forums" put forward three criteria for the selection of speakers, that is, academic level, expressive ability and personality charm. After intensive screening, the speakers are packaged and promoted according to the celebrity mechanism, so as to use its celebrity effect to establish aspiring psychology and program viewing awareness with the public.
Among them, the most typical example of success in becoming a star due to "Hundred Schools Forum" is Yi Zhongtian.
As an interview brand program, "Lu Yu You You", most of the interviews are celebrities. This requires that Galaxy TV, which produces the program, has a strong network and can "please" those celebrities. Celebrities are not so easy to accept invitations. In addition to the talents of Wang Zhongjun and Wang Zhonglei, the key depends on whether Galaxy Satellite TV can have a stable ratings guarantee. That is to say, only when the name of Galaxy Satellite TV is fully launched can it attract those celebrities.
Therefore, there is no need to rush to broadcast the program "A Date Between Luyu and Yu", it needs to be broadcasted only after Galaxy TV becomes famous.
And unlike those celebrities invited by "Luyu You're Covenant", those celebrities to be invited by "Luyu Your Covenant" have the initiative and have the right to decide whether or not to accept the invitation, which means that they are the master. "From.
"Hundred Forums" is different. Most of its main speakers are selected from professors or lecturers in major universities. As the saying goes, businessmen have good reputations, and if they have the opportunity to become famous, the status of those professors and lecturers in their academic circles will be greatly improved. I believe no one will refuse this opportunity.
Therefore, it is much easier to invite them to be the keynote speaker for "Hundred Schools Forum". Here, "Hundred Schools Forum". With the initiative, you have the right to choose whether or not to let them be the main speakers. That is to say, "Hundred Schools of Forum" is the master and those literati are the followers.
The role of "Hundreds of Forums", in addition to being the same as "Kangxi Dynasty", is to win Star River TV ratings, but also to gain reputation for Star River TV and establish an excellent corporate image.
In general, the main task of Galaxy Satellite TV now is to set up an operational framework as soon as possible, enrich the talents, and then produce the two programs of "Kangxi Dynasty" and "Hundred Scholars Forum".
As long as the ratings are increased, advertisers will find their own door, just like today's Asian TV. After winning the last copyright lawsuit against TVB, and adding to the success of "Millionaire", many large companies in Hong Kong have placed advertising orders with ATV, and within a month they have given it to ATV. Brought more than 70 million Hong Kong dollars in advertising revenue.
Zhou Hao is not a professional who runs a TV station or film and television industry, but he has huge funds and a lot of experience in previous lives. He only needs to formulate a general strategy. The specific things are Wang Zhongjun, Wang Zhonglei brothers and many professional talents. Go finish it for him.
After Zhou Hao proposed to Wang Zhongjun and Wang Zhonglei to produce "Kangxi Dynasty" and "Hundred Schools of Forum", the originally a little arrogant and unruly mind was completely overwhelmed, and they who had never met Zhou Hao knew about Zhou. When Hao was only a seventeen-year-old high school student, he also sighed from the bottom of his heart: "So there are really talents in this world."
Although Zhou Hao had huge funds and strong political resources, it was because of his "geniuses" that he was finally convinced by Wang Zhongjun and Wang Zhonglei.