Chapter 28: 3 stars and Apple's Jedi fight back!

一 In the early morning of the next day, Luo Jia and Li Moran saw the news. After two days of discussion and preparation, Samsung ’s Jedi counterattack finally began.
Seoul time, 8 am on May 18th.
Gao Dongzhen, president of the Communications Division, led the group's 37 top management and held a press conference to officially announce that Samsung ’s mobile phones will be spared no expense, and the world ’s super prices have been reduced by an average of 25%.
At the same time, Samsung also launched a twelve-month interest-free loan, purchased Samsung mobile phones to give away Samsung USB drives, Samsung VR glasses, and a series of preferential activities.
In terms of publicity, Samsung Entertainment has signed Hollywood stars, Leonardo DiCaprio, Daniel Craig, Robert Downey Jr., Jennifer Lawrence, Scarlett John, and famous singer Taylor. Swift, along with rap star Eminem, has become a global spokesperson for Samsung phones.
Samsung ’s goal is very clear. Using its advantages in the entire industry chain and huge cash flow, it would be better to have blood flow, but also to suppress all the big four in China.
Their counterattack was supported by the entire Korean society.
Nine major banks in Korea, including Woori Bank, Kookmin Bank, Shinhan Financial Holdings, Nonghyup Bank, Asiana Financial Holdings, Corporate Bank, Exchange Bank, Daegu Bank, and Busan Bank, also announced that they will provide unlimited amounts to Samsung Group Guarantee-free loans.
As long as Samsung needs funds, the global branches of the nine major banks in Korea can lend funds at the first time, and there is no upper limit.
In addition, nine of the top ten wealth managers in South Korea, including LG Group, SK Group, Hyundai Group, Hanwha Group, Hanjin Group, Lotte Group, Kumho Asiana Group, and Dongbu Chemical Group, also announced unconditional support for Samsung.
Among them, the Lotte Group immediately removed all Huaxia-branded phones and tablets from all Lotte malls and duty-free stores worldwide, preferring to pay liquidated damages, and would no longer help the Big Four sell products.
The situation is very dangerous. Some scholars have long claimed that Samsung is a country disguised as a company. To challenge Samsung is to challenge the entire South Korea.
The fact is true, the consequences of this mobile phone war are beyond the expectations of most domestic people.
The people do n’t really understand Korea and Samsung. They think it ’s just a commercial war between companies. How can this lead to such a grim situation? It looks like the whole of South Korea is rolling up its sleeves and preparing to enter the fight.
But this is not the worst, Apple Corps in North America is even more aggressive.
And Samsung are different in the two major killers of price reduction and publicity. Apple Inc. is the main quality brand. They have not held any press conference. They are low-key and fierce, directly increasing the warranty period of the main parts of the mobile phone to an unprecedented 48 months!
In other words, if you buy an Apple phone, if there are any quality problems within four years, from the screen to the battery, all are replaced for free!
As the only giant in the mobile phone industry, the industry benchmark, Apple's move will undoubtedly cause a magnitude 18 earthquake.
苹果 Apple has always been disdainful of head-to-head confrontation because they never think they have an opponent.
However, this time, when Apple faced an aggressive offensive by the Big Four, this super company with a market value of more than $ 1 trillion and a cash flow of more than $ 300 billion, finally couldn't help but end up fighting.
This is a forty-eight month quality guarantee that no one has ever seen before. No one dares to do this except Apple.
As a kind of consumables, mobile phones have their service life regardless of the semiconductor components, batteries, and screens. If the life span exceeds the life, the performance will naturally decay, and it will be damaged to a certain extent. This is the natural law of industrial consumables.
延长 The seemingly insignificant extension of the warranty period is actually funded by astronomical figures.
R & D requires more demanding durability tests, and after-sales services must prepare a large number of components to meet the needs of large-scale after-sales services, as well as labor and store costs to be paid for after-sales services.
Adding them all up is much more expensive than advertising and asking a few spokespersons.
Industrial experts exclaimed that this is the biggest effort that Apple has invested since its establishment. On this earth, only Apple dares to do such crazy things. Once they are crazy, they even fight themselves!
Now, the pressure is concentrated on the domestic giants, Samsung ’s comprehensive price reduction and super spokesman strategy, and Apple ’s unprecedented super quality assurance strategy have all been born, depending on whether the big four can cope and how to cope.
As for small mobile phone manufacturers such as Nokia, LG, Alcatel, Motorola, etc., even now they dare not breathe, even rumors say that they are ready to exit at any time.
This is a war belonging to industry giants. Under the intensive artillery-washing offensive, no one can live forever.
Luo Luojia and Li Moran had breakfast while reading the news quickly and seeing the blood in their veins.
This is the real global war. Not only the major companies have made great efforts, but the media and onlookers have also stood in line, supporting Apple and Samsung, and supporting the four giants. They are noisy on the Internet.
I know that the top 50 hot topics on the day of Weibo, and close to twenty are related to the mobile phone industry scuffle. The major evaluation media went directly to the front line. News about the mobile phone industry occupied the headlines of all media headlines.
In the face of huge benefits, the world's top six mobile phone manufacturers have simply slammed out the old!
From the news media to the retail industry, UU reads www.uukanshu.com unrestricted war in full swing, Vivo won the Barcelona chest advertising, Samsung signed with Barcelona's old rival Real Madrid.
A variety of gossips that do n’t know the truth are flying all over the place, and the people who watch directly are dazzled. Even the customers who eat breakfast in the hotel are also discussing the great changes in the mobile phone industry.
I have n’t had a global commercial war of this scale for many years. The onlookers are very happy to see the scenes of industry giants catching fights.
Under the current circumstances, the four giants rely on mobile phone assistants to take the lead, but Samsung and Apple are worthy of the industry leaders. Their counterattacks directly hit the seven inches of manufacturers such as Huawei, and the situation has turned sharply.
仅仅 After just two days ahead, the latest day-to-day mobile phone sales rankings, Samsung and Apple both achieved the lead, suppressing the momentum of the domestic giants.
War is not an overnight event. It is not only a means of competition, but also patience and determination.
In any case, the tide of the times has been rolling like an unstoppable torrent, attracting everyone's attention.
I believe that for a long time, the fierce killing of the mobile phone industry will be the most talked about topic after people's meal.
As the initiator of this all-round war, although Luo Jia was surging and excited, he was also very clear that the war between the giants, with the small size of Star Technology, could not participate in any way.
The only thing he can do now is follow the established plan, orderly and unstable development, and make every effort to advance the robot project that is vital to the high-tech manufacturing industry.
After eating breakfast, Luo Jia and Li Moran came to the factory at the agreed time and met the owner of the factory, Qin Guangyu.