Chapter 210: :purpose】

[Chapter 210: Purpose]
The two sides sat facing each other, Ren Hong guessed in his mind what Tim Cook's purpose was for personally coming this time, and the other party also guessed in his heart what Ren Hong's attitude would be about what he would talk about next. Both are speculating on each other. But one thing is different. Ren Hong, who is the home court, is very calm. After all, it was the other party who asked to meet, and he belonged to the person who asked for others. Tim Cook felt more unpredictable. . Which is better and worse, start to distance yourself from here.
After a long time, Ren Hong spoke first again, and he slowly said with a light smile: "I don't know if Mr. Cook is here this time...what exactly does he intend?"
The chattering box has been opened, and Tim Cook can't remain silent. He organized some words in his heart, and for a moment, he said: "This trip, on behalf of Apple, and you are trying to reach the possibility of cooperation."
"Oh? I would like to hear the details." Ren Hong leaned back on the flexible sofa and raised Erlang's legs to express his interest.
The transformation from a competitive relationship to a cooperative relationship is an intriguing relationship. Although Ren Hong hates the various behaviors of the people behind him against matrix technology, this perceptual aspect will not be mixed into the game of the market. I fell into a passive situation.
Ren Hong also expressed interest and curiosity about the cooperation mentioned by Tim Cook.
But seeing Tim Cook's melancholy and emotional face, "The times have changed, and the glory of Apple can only look back on the past prosperity..." Tim Cook, who came to discuss cooperation, suddenly became melancholy. With that reluctant smile, Ren Hong, who seemed to be meditating without saying a word, continued: "This is the era of matrix technology xlous." His gaze shifted from Ren Hong to another place, "Apple is in My hands are over. Is it regrettable? Of course it’s a bit! But I’ve never been ashamed of it. I tried my best, Apple tried my best, everyone did my best. Didn’t they?"
"Yes, I did my best." Ren Hong finally responded.
Tim Cook sighed for a long time, "...Royal power has no eternity. It will inevitably come to an end after its greatest glory. This is the inevitable trajectory of history. Sony was glorious in the 10s and has long since ended, but his The brilliance is remembered by the world, enough. Nokia, Motorola, BlackBerry...and then to Apple, Apple overturned one strong opponent after another. With the fall of Nokia, we stepped on their bones to reach the top. It is the glory that belongs to Apple, which is remembered by the world. Even if he is about to fall like Nokia today, he is still remembered by the world." The melancholy Tim Cook suddenly showed the confidence he once possessed, and his smile made it happen. He turned his gaze to Ren Hong, "...He can still proudly declare to the world: In 2007, we changed the world, and the world remembers Apple..."
"Yes, they have all changed the world, and we have all changed the world, and we are all great companies in the world." Ren Hong was also deeply moved.
"Yes, the world's great company!" Tim nodded deeply.
"Whether it's Sony, Nokia, Apple, K Facebook or Matrix Technology xlous, or something else..." Ren Hong held his left hand lightly, closing the index finger and towards the temple, gently swaying it, looking forward Dome, "Salute to them, you still have us!"
At the beginning of the negotiation, Tim Cook put the topic into this situation. Maybe it was because of his feelings. Maybe it was a negotiation method of him. If it was a negotiation method, Ren Hong seemed to have been brought into a trap by him. ".
But this is not the case. Regardless of whether the other party is really emotional or a means, Ren Hong is indeed infected, but as a negotiating party, after withdrawing from the state, his brain is still very clear and he is very clear about his position.
"The end of Apple does not mean that it is down. Apple is not Nokia, at least it hasn't fallen yet." Ren Hong smiled at Tim Cook and emphasized: "Is it?"
Tim Cook nodded slightly, "Yes, so I came here."
"So..." Ren Hong stretched out his hand and put his right hand flat, looking at the opponent. What he is most interested in is undoubtedly how Apple, which was originally a competitor, can transform from a competitive relationship to a cooperative relationship.
Tim Cook knew that it was time to get to the point. After thinking about it, he said: "Apple has made a solemn decision to withdraw its business from the high-end market share competition."
Ren Hong, who was in his leisure time with Erlang's legs upright, finally became truly moved when he heard these words. He also put away Erlang's legs. He stared at Tim Cook, who was calm and calm for a long time, "Is it true? "
Ren Hong tried to find a trace of a lie in his eyes.
"It's true." Tim Cook said frankly: "The defeat of the 9s and the's-2' competition is that the world's consensus has completely lost its advantage in the high-end area. Instead of struggling here, why not seek transformation and not transform Apple It's really going to fall, what do you think?"
The pensive Ren Honghuan held his arms and covered his lips with one hand, thinking. For a moment, he said: "Apple is going to condescend to enter the low-end market?"
"Yes! The mid-range is the main focus and the low-end is auxiliary! This is the future strategy." Tim Cook is not ashamed of the term "condescend". The company's strategic transformation is nothing more than that. The choice of death, no one thinks this is a shameful thing.
"With all due respect, the cost is destined to be a bit higher than the existing products. Even if it is a profit, the price will inevitably be a lot higher than the existing mid-range products. This is an embarrassing situation where high is not achieved. , Unless..." Ren Hong suddenly stopped when he said that, his piercing eyes stared at the other party motionlessly, and he could already guess the purpose of the other party here this time.
"That's right!" Tim Cook saw Ren Hong's sharp eyes and knew that he had guessed it, and the last layer of window paper did not need to exist. He said: "I'm here for'Xiaoyou Assistant'. This is the purpose of my trip."
Xiaoyou assistant. This is the eternal pain in Apple's heart. If Apple wants to smoothly transform the mid-to-low-end market, there is the last and strongest barrier to break, that is Xiaoyou Assistant!
Smart Voice Assistant provides a secondary application for android, but there is no ios version. This is also the reason why Matrix Technology xlous and Apple are in direct competition. Opening applications to ios is undoubtedly helping rivals. Of course Ren Hong would not do this, and a mobile phone without a small excellent assistant, even if it is second only to Matrix Technology' The 9s of s-1' and's-2' is still a cold machine.
Apple's weakness in the area of ​​intelligent voice assistants directly puts its mobile phones in a huge inherent disadvantage. Even if it transforms into the low-end market, even if it is much better than other mid-to-low-end mobile phones, those who cannot use Xiaoyou Assistant cannot become a voice control device. Even if the hardware of the mobile phone itself is excellent, it cannot compete with its opponents.
Hardware is very important, but software is also important, and the powerful Xiaoyou Assistant can completely make a third-rate smart phone more competitive in the second-rate product. If the wearable smart device of Matrix Technology is a super first-class product ~EbookFREE.me~ Then Apple's mobile phones are undoubtedly first-class products, but without Xiaoyou Assistant, it still competes with the next-level products with Xiaoyou Assistant.
The price difference, the huge difference between hand control and voice control, this is the comparison between the first-class mobile phone and the second-rate android mobile phone. There is no doubt that even the first-class mobile phone is still at a disadvantage in terms of competitiveness.
"Apple hopes to be able to obtain the right to reside in the voice assistant Xiaoyou in its major smart devices." Tim Cook said.
There is no doubt that if Apple can break this last and strongest barrier, the competitiveness of the transformed mobile phone in the mid- and low-end market is as good as the unmatched's-1' and the unmatched in the high-end area at this moment. 's-2', at that time, was undoubtedly a devastating disaster for the current low-end mobile phone manufacturers in the world.
The success of Tim Cook's trip will determine the future pattern of the world's mobile phone industry.
(To be continued)
(I'm going to be bursting with chrysanthemums, go up and wow~~~~ ask for monthly pass~~~~)