Chapter 102: 200 theaters

　　 The door of a lounge in the theater opened, and many people walked out one after another. Miller, the vice president of the Los Angeles branch of Emperor Entertainment, and Brown, the deputy director of the selection department of AMG Cinemas, were left behind.
　　 The two obviously have something to say.
　　 "How many screens did you give for this film?" Brown asked tentatively.
　　 Miller shrugged: "If it weren't for the publicity, this bad movie would not enter the theater of Emperor Entertainment."
　　 Brown believes that: "The film itself is rubbish, there is no doubt about it, but the publicity methods they use are rare and the effect is very good. Even on my company's side, there are many people in the office discussing the Blair Witch."
　　 Miller turned to look at him and asked, "How many screens did you give?"
　　 I was a little worried. AMG gave him more and didn't give more. In case the box office of the film bursts, it will be a little troublesome later.
　　 There is no conflict between the two companies on this film. Brown said directly: "Twenty theaters, twenty screens, but the theater location is not good."
Miller smiled: "I'm like you, I didn't look at cooperating with Angel Pictures, they were a bit loud, and I didn't even want to pay ten dollars." He suddenly asked, "You are not optimistic about their propaganda. Is it effective? Why did you give such a screen?"
　　 Brown didn’t answer, and asked, "Why are you?"
　　 "No matter how big the publicity is, the quality of the film is not good, and it is very likely to fail." Miller is very serious: "Batman and Robin two years ago, how strong is the momentum? How bad is the box office?"
　　 Brown smiled and said: "I think like you, publicity is directly related to the box office, but a good publicity effect does not necessarily bring a good box office to a bad film. The quality of this film is too bad..."
　　 If it weren't for this film's recent topicality, it would not attract people of their level to try it out.
　　 The two came to the entrance of the theater, and Brown added: "The person who made this publicity plan is undoubtedly a genius, but he is seriously inexperienced and overlooks the key element of film quality."
　　 Miller nodded: "You are right. The publicity of this film is crazy. The person who came up with this method is definitely not easy. Unfortunately, he doesn't know enough about the film market."
Brown also said: "Stanley Kubrick’s "Eye Eyes Ring" was released at the same weekend. I want to leave more theaters and screens for Tom Cruise and Nicole Kidman. The topic brought by the couple is no worse than that of a witch."
　　 "Well, "Open Eyes" is a bit obscure, but it is better than this "Blair the Witch"." Miller said: "The Chriss are very concerned."
　　 Recently, the marriage of Tom Cruise and Nicole Kidman seems to be a red light, and the media are all hyping.
As for the topical "Blair Witch", it has been tested in theaters and screens. If the effect of the test screening is really as good as the promotional effect, then it will be enough to expand the scale of the screening. The company has played this routine countless times. , It is not difficult at all.
　　 In another rest room in the cinema, Garcia, who had just concluded discussions with representatives of several chain cinemas, met Ronan.
　　 Ronan asked directly: "How will the test film be effective?"
　　 Garcia slowly shook his head: "If you can, I really don't want to hold this test film meeting."
　　 "We don't have the capital to bargain with large theater companies." Ronan didn't want to hold a trial movie: "They asked for a trial movie before they considered introducing the theater, and we can only do it."
　　 To put it bluntly, no one has the money in his hands because of the strong wind. How many commercial companies are not profitable?
　　Garcia added: "Fortunately, we have basically achieved our expected goal. Including the three major theater companies, we have won 100 screens in 100 theaters, but the locations of theaters are mostly very average."
　　 Ronan nodded with satisfaction: "This is already pretty good, plus the 100 independent theaters that have been cooperating with Embassy Pictures for a long time, "Blair the Witch" can be opened in 200 theaters in the first weekend."
　　 If you remember correctly, the scale of the film in the previous life will never exceed 50.
　　 "I hope everything goes as planned as planned." Garcia said.
　　 This film was purchased by Ronan Anderson, who also planned the promotion and marketing, and at the same time solved the publicity funds. If it is really successful, it will inevitably eliminate the popularity of Embassy Pictures due to the acquisition.
　　Even, build a huge prestige in the company.
　　The success of the film can also help Embassy Pictures complete a transformation.
　　 In the past, Embassy Pictures has never made such a large-scale publicity.
　　 Ronan urged: "Say hello to the lab and FedEx in advance. If the film box office is really good, immediately contact the theater to prepare the copy."
　　 "Don't worry." Garcia is confident: "Both sides have negotiated, I will confirm it again. As long as the funds are in place, they will start work immediately."
Ronan thought about the schedule he had watched before, and said: "The largest film that opened on the same weekend is "Eyes Eye Ring" starring Tom Cruise and Nicole Kidman. The audience for "Blair the Witch" is completely different and will basically not affect us. Whether the publicity we have invested heavily in will be effective, it will depend on next weekend."
　　 David Villa, who has been silent, interjected: "I think it will succeed!"
　　As the person in charge of propaganda, he has first-hand data and is quite confident about it.
　　 Ronan said again: "How did those people live in Africa?"
Garcia replied: "It's not bad. Africa has low cost and good air. It is said that director Daniel Melick organized them to shoot a documentary with African content~EbookFREE.me~ Ronan thought about it and said: "Wait for the film Three to four weeks after the release, let them come to Los Angeles. We need them to bear all the media attention. "
　　 During the film boom, he, the actual planner, will never show up in front of the media, and the Embassy Pictures will have to be low-key and then low-key.
　　 It would be nice to let the director and the leading actors out in the limelight.
Ronan checked that it was not early and said, "Let’s come here today. If the drawing results are good next weekend, I will ask everyone in the company to watch "Open Eyes". It is said that I can see the fruit of Mrs. Cruise. "
　　 Like all actresses who tend to be literary, Nicole Kidman has too many large-scale roles.
　　 Isn't it naked or art?
Having said that, the movie "Eyes Wide Ring" has caused a lot of rumors. For example, Tom Cruise and Nicole Kidman divorced because of this. For example, Nicole Kidman filmed the fantasy and fake scene. Nicole Kidman can’t get pregnant because the uterus is damaged because of the fake show...
　　 The deepest impression left by Ronan in this film is Nicole Kidman, the Australian actress is really in good shape.
　　 looks like this stage, and it is also when Nicole Kidman's appearance and figure are at their peak.
　　 With the end of the trial film, 100 trial theaters were obtained from several chain theater companies, and the pre-screening promotion and release of "Blair the Witch" has also entered the final stage.
Two hundred copies were quickly shipped in place, and the list and address of the screening theaters were also hung on the movie website. The publicity campaign has not stopped for a moment. The viral copy is always circulating in the society, and more and more people discuss college students and Blair the witch. .
　　 Finally, on the day of July 16th, "Blair the Witch" appeared in 200 theaters across the United States.