Chapter 1018: High return

To a certain extent, "The Ninth District" is also an alternative sci-fi version of Kafka's "The Metamorphosis."
It's just that this time the protagonist has become not a humble beetle, but his rough alien prawn.
Because of the investment, the special effects and images of the film are a bit horrible. The alien prawns are typical.
But the point of view of this film is not in the special effects.
Because of the theme of "The Ninth District" that is extremely in line with social trends, and the segregation involved, after this film was released, the media received a lot of praise.
"A film with advanced thinking, a fable about life."
"It turns out that science fiction films don't have to be star-studded, don't have to over budget, don't have to be visually appealing, and don't have to be thorough entertainment.
After the film was released, the media had a lot of word of mouth, film critics had a lot of praise, and the freshness of rotten tomatoes was as high as 95%.
Even Roger Albert gave such a comment-at the beginning of this summer, this movie made Hollywood feel ashamed.
Of course, Hollywood will not really feel honored or ashamed of this.
As a producer and distributor of Relativity Entertainment, it only cares about the commercial income of the film.
The overall response from movie fans is good. Although "District Nine" is not as popular among movie fans as the media and film critics, IMDB's tens of thousands of users have an average score of 7.9.
Such a rating, for a commercial film, is not considered to be an overwhelming reputation among the audience, but it is also quite good.
Some fans left a message in the IMDB comment section: "It attracted you from the beginning and made people want to stop until the end of the film."
But in reality, as many fans think this film is wonderful, so many fans dislike it.
In the middle of the screening of "District Nine", there were not a few people who left the show.
In fact, it is conceivable that this kind of pseudo-documentary and rough production method will be drawn into the theater by promotion and marketing. There must be many people who do not like it.
In the survey and statistics of ema in the theater, the overall score of the live audience is "B+".
In contrast, authoritative media comprehensively evaluated the average score of media included in MetaCritic as high as 89 points.
Since the release, the media’s word of mouth has been unanimously praised, but the movie fans’ word of mouth has a more obvious trend of polarization. Fortunately, the people who can be fooled into the theater by the embassy film industry are mostly interested in aliens or Area 51. Audience.
This prawn-like alien, despite its rough workmanship, is fresh.
The miserable life of the aliens in the ninth area can easily remind these people of the various conspiracies and tragedies in the 51 area.
Those who tout "The Ninth District" are pulling their necks and condemning the decline of human morality.
Even director Neil Blomkamp did not expect that a commercial film directed by his own screenwriter would have a direct connection with the moral standards of all mankind.
Fortunately, this is not bad for the film. Some fans tried hard to tout the film to a certain height. The Embassy Pictures will push it behind, so that those who have not watched it feel that this is a top-quality film.
The film company is talking about colorful bills, not conscience.
There are too many movies in the history of Hollywood, maybe they are not very good, but there are more people who blow them, which is a burst of good movies.
For example, every film that was released in the past was known as the best series of movies.
As a director and producer, you can use your conscience to shoot and make movies, but you must never use your conscience to promote movies.
During the promotion of a medium and large-scale film project, the number of false news or exaggerated news that was released several times over is estimated to be beyond the statistics of the project.
Things like "preparing for 20 years, planning for 30 years" are the simplest and most basic operations.
Thanks to the excellent marketing and promotion, the first day "District Nine" was released in North America, it got a good box office income, and it earned $14.16 million in 3456 theaters.
It's incomparable with big investment and big production, but compared to the film's $30 million production cost, this box office figure is absolutely eye-catching.
This is also the best box office of all the movies released on Friday.
Xinxian Films opened the film at the same time, and the cost of production was as high as US$40 million, but the box office on the first day was only US$3.67 million.
Such a huge gap means that "Hidden Killing Bureau" cannot pose any threat to "District Nine".
However, the box office trend of "The Ninth District" can't be said to be very stable, because quite a lot of movie fans are brought into the theater by the promotion and marketing of the embassy film industry, and they may not like such crude pseudo-documentary science fiction films.
On Saturday, the rest day when the box office should go up under normal circumstances, some of the negative effects of the "Ninth District" film itself are directly reflected in the attendance and box office. Saturday's single-day revenue dropped by more than percent compared to Friday. 10. A single daily report received 12.61 million US dollars.
However, two days after the opening of the painting in North America, "The Ninth District" can already be declared a success. After all, even the production budget plus the promotion and distribution, the total investment is only 45 million US dollars.
ema predicts based on the collected first-line market data that the final North American box office of the "9th District" will inevitably exceed 100 million.
With the North American box office alone, Relativity Entertainment will be able to recoup all of its investment in "District Nine".
As for the other reactions caused by this film, it is not important in the face of commercial gains.
It is said that starting from Saturday, some UFO and alien groups crazy in obsessed with Area 51 have successively traveled to Washington to prepare for a rally to rebuke the authorities for conspiracy.
These have nothing to do with relativity entertainment.
Having said that, in this place of the United States, is there a better person to blame than the Washington authorities?
In short, if something goes wrong on this planet, the Washington government cannot get away with it.
The chaos and disasters in many parts of the world are indeed related to the Washington authorities.
The American people like to see the Washington authorities take the blame, the whole world likes to see the Washington authorities take the blame, and even large groups and companies in the United States like to see their own interest spokespersons take the blame.
The Washington government that doesn't back up is definitely not a good government.
In history, the owners of the White House who successfully dumped the pot had basically no good end.
In the first three days of the first weekend of "District Nine" in North America, the attendance rate and box office revenue decreased day by day, and the box office trend was not much better than the overwhelming media reputation.
This also proves that Relativity Entertainment did not rashly put "The Ninth District" into the extremely competitive summer file.
The opening weekend in North America passed, and "District Nine" unexpectedly won the box office at the weekend, with a box office figure of $37.35 million in three days, which is three higher than the $11.01 million of the second-ranked "Silhouette". More times.
Among the top five in the box office list, there are two relativity entertainment films, and "Human Skin Inn 2" ranked fourth with $4.24 million.
This type of horror movies are typical fast-food popcorn, and the theaters have a long lifespan. According to the estimation of the Embassy Pictures, they may have to withdraw from the theaters by the sixth week due to lack of audiences.
In some respects, this kind of horror film is a typical run-and-run.
The third place is Paramount Pictures' "Rear Window", which was screened the following weekend. The weekend box office of this film was only slightly lower than the "Devil Killing Bureau" which opened in the first week.
The box office in North America exceeded the production cost in the first weekend, and "District Nine" was a well-deserved success.
"District Nine" is an outlier among the many science fiction films in Hollywood. In order to make the story more real, director Neil Blomkamp tells the story of aliens coming to the earth to take refuge in the form of a documentary. Faced with the panic of higher civilizations, human beings finally took in them and produced a series of contradictions.
In a situation where the subject of alien aggression has been used up badly, the reason why "District Nine" can stand out is that the director allowed the original higher civilization to take refuge under the lower civilization, and bluntly transplanted the contradictions of the class between people and foreigners. Star people.
This is also the brilliance of Neil Blomkamp.
To paraphrase the phrase on the other side of the Pacific Ocean, aliens must apply for temporary residence permits if they stay on Earth!
Of course, the key to the success of this "cottage sci-fi" film is more in the promotion and the freshness of the filming and production methods.
Therefore, when the film's first weekend box office was released, director Neil Blomkamp found Ronan and confidently promoted his sequel plan, but it did not fail unexpectedly.
"The sequel is always under my consideration." Neil Blomkamp talked freely, and the success of the first part gave him enough capital: "The second part is still in the same style and technique as the first part. Shoot, tell the follow-up story..."
Ronan only asked one point: "Have you considered investing?"
Neil Blomkamp said directly: "The world view will become larger and more open, and the scale of film investment will also be larger. I have calculated that it will probably require more than $70 million in production investment."
Ronan thought for a while, and said, "Well, Neil, I need time to think about it, and I also need to synthesize Shahai Entertainment's opinions. I will get people to reply to you as soon as possible."
Neil Blomkamp didn't get the answer he wanted, and soon left Relativity Entertainment.
When Ronan heard about the production budget, he basically rejected the project. The success of "The Ninth District" is a case of Hollywood. When the freshness disappears, the sequel is difficult to bring surprises, and the results can be imagined.
Before the new weekend came, Shahai Entertainment gave Neil Blomkamp a recovery and declined his sequel plan.
Neil Blomkamp wants to shoot and produce a sequel ~EbookFREE.me~ and can only find other companies to cooperate, provided that he is authorized by Shahai Entertainment.
On the second weekend of the show, "District Nine" lost the top spot in the North American box office chart under the impact of Walt Disney's new release of "Marvelous Journey". The latter won the weekend box office list with $33.97 million.
"The Ninth District" box office trend is not stable, the next weekend's decline reached 55%, relegated to second place with 16.81 million US dollars.
In addition to the income of the previous five working days, the North American box office of this film also has a cumulative total of 72.8 million US dollars.
It's not a problem at all that the North American box office broke 100 million.
Before the arrival of the summer vacation, the North American box office of "District Nine" successfully exceeded 100 million, with a figure of $11.35 million, which also gave this alternative science fiction film a high return.
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