Chapter 1039: Countless business opportunities

　　 As "Transformers" is released in various parts of the world, after the release of various market data, it will be summarized in Ronan's office as soon as possible.
　　 The latest reports were also placed on Ronan's desk by Connie's hand.
"I just received a notification from the Eastern Branch of the Embassy Pictures." Connie put down a document and said to Ronan: "The latest batch of "Cars" and "Transformers" peripheral products, a total of 75 container containers, has been Shipment from the east, the official report will arrive in the afternoon."
　　 Ronan said: "Okay. You send a notice to Garcia, you must ensure the supply of surrounding derivatives, make plans in advance for the next phase, and place an order with the processing plant in the East."
　　 Connie immediately said, "I'm going now."
　　 Ronan quickly flipped through the documents on his desk. "Transformers" also earned nearly 100 million U.S. dollars at the box office in the first week overseas. Currently, the global box office has exceeded 200 million U.S. dollars.
　　The film will be opened in more countries and regions in the follow-up, and the overseas box office will keep rising rapidly.
　　 Peripheral aspects are also quite strong. Excluding Hasbro, the revenue from peripheral derivatives derived from the promotion and sales channels of Relativity Entertainment alone is estimated to be as high as 75.6 million US dollars in North America.
　　 The overseas statistics are not yet available, but the income is only higher than that of North America.
　　 The enthusiasm and fond memories accumulated by the steel wires over the years completely broke out with the promotion and release of the live-action film "Transformers".
　　 Connie knocked on the door and said, "Hasbro CEO Brian Goldner is here, in the reception room."
　　 Ronan put down his work and went to the reception room. Just as he walked in, the oncoming Brian Goldner gave him a warm hug.
　　 The head of Hasbro smiled crookedly, and said: "This time it was really successful! For this day, we have waited too long!"
　　 Since a few years ago, he has been urging Relativity Entertainment, and now the "Transformers" live-action movie is released. Although Hasbro has invested heavily in addition to copyright, it is definitely one of the biggest winners.
　　 Ronan said with a smile: "Good things are hard to come by, and the long-term expectation is not for today's success?"
　　 Brian Goldner laughed haha: "That's what I said."
He was obviously in a very good mood and said: "In the past period of time, Transformers temporarily surpassed Barbie dolls and became the most popular toy in the United States. More than 10 years ago, Transformers were all the rage. This time through the movie version of Transformers "The boom, Bumblebee, Optimus Prime and Megatron are back!"
　　Mattel and Hasbro are the two largest toy manufacturers in North America. There has always been a fierce competitive relationship between the two parties. Everyone wants to control the other side.
　　 Ronan said: "Relativity Entertainment and Hasbro can work together to achieve greater success."
　　 Now Brian Goldner is full of confidence in Ronan and Relativity Entertainment, and he shook hands with Ronan and said, "I always believe this."
　　 He then asked: "When will the "Special Forces" series be released?"
　　 Ronan groaned a little, and said, "Don't worry, we will understand the market response first, and then it will not be too late to make a decision. When the project is fully prepared, the chance of success will be greater when the project is launched."
　　 "In terms of movies..." Brian Goldner said without hesitation: "Hasbro follows the theory of relativity entertainment."
　　 The current Hasbro is not the same as the Hasbro after the 2010s, and he dared not rush to invest in filming himself.
The former Hasbro was very dissatisfied that most of the profits were taken away by Hollywood producers and distributors after its toys were adapted for movies. Relying on the original animation drama production department, it established its own film production company and began to invest. Shooting live-action movies of its toys.
　　 But the road of filmmaking is not easy. The American film circle is actually equivalent to Hollywood, and it is a rather exclusive circle. Ryan Godnow and David Ellison are taking a curve to save the country.
　　 Hasbro’s failure can be expected, the big investment and production of "Super Fleet" is not so miserable.
　　 Brian Goldner didn't wait much. After chatting with Ronan a few words about "Special Forces", he hurriedly left and went to the Embassy Pictures downstairs.
　　He knows very well that Ronan still has to go to the people of the issuing company to make decisions and talk about the specific marketing business.
　　 Back in the office, thinking of Brian Goldner's words, Ronan deliberately found the survey data on "Special Forces" and took a look. After all, Duke and Blake had appeared in "Transformers".
　　 Maybe there are no special end credit eggs, or maybe names like this are more common in the United States. Duke and Blake did not cause a particularly big response. Only the toys and animation fans of Special Forces noticed their existence.
　　 Relatively speaking, the discussion of this group has not really spread, and the Internet on this aspect is far from reaching the level of flooding.
　　 Regarding the live-action movie of "Special Forces", at present, I just write the script first and do some text preparation work.
　　 Once a movie like this is really on the agenda, it will mean an investment of hundreds of millions of dollars. Ronan must of course be cautious, and even plans to wait for "Transformers 2" to be released before formal preparations.
"Transformers", after a dominance on the Independence Day holiday, soon ushered in a strong competitor in the second weekend. The new part of Warner Bros’s "Harry Potter" series chose to be independent Painting will start on the weekend after the date.
　　 The little wizard wielding a small magic wand has already reached "Harry Potter and the Order of the Phoenix".
　　 As the second largest IP in the commercial film market in Hollywood and even the world after "Star Wars", the power of Harry Potter is self-evident.
　　 The little wizard has an irresistible charm for teenagers. With a light wave of his wand, he won this week’s North American box office champion.
　　 However, "Harry Potter and the Order of the Phoenix" North American opening weekend box office of 77.1 million US dollars, for this series, it can only be considered quite satisfactory.
　　 "Transformers" fell to second place.
　　 During the opening weekend and the following four working days, the film consumed too much enthusiasm for the wire, causing the box office to drop slightly the next weekend, close to 55 percent.
　　 But for Relativity Entertainment, the $51.52 million North American box office for the second weekend is completely within the acceptable range.
　　In addition to the gains of the previous four working days, the North American box office of "Transformers" successfully surpassed US$200 million, reaching US$202.13 million.
　　 As for the second dragon ball obtained by Fox in the twentieth century, "Ten Thousand Years Before History" has completely fallen. This weekend, only less than 4 million US dollars has been received at the box office. Since its release in North America, the total box office has been less than 30 million US dollars.
　　 Even the most optimistic people know that the North American box office of this film is not to mention 50 million US dollars, even reaching 40 million US dollars is very difficult.
　　 North America is 200 million U.S. dollars in ten days. The toy adaptation of "Transformers" is a huge success, and the final box office in North America is very hopeful to exceed 350 million U.S. dollars.
　　 Overseas, the number of countries and regions showing "Transformers" is also increasing. This week, the overseas box office has increased by nearly 90 million U.S. dollars, and the global box office of the film has approached 400 million U.S. dollars.
　　In this situation, if you don’t shoot and produce a sequel, it’s impossible to tolerate it. God will be angry!
Shahai Entertainment and Hasbro held a press conference to announce the official establishment of "Transformers 2", and the main creators of the first film from director Michael Bay to hero Henry Cavill and heroine Candice Swanepoel All personnel will return to the sequel.
　　 Of course, there is the real actor Optimus Prime!
　　 Compared with the box office, the income of the film in the peripheral and derivative channels is equally amazing.
As of the second weekend of the show in North America, according to the latest data report received by Ronan, since the opening of "Transformers" in North America, each theater has sold an average of about 1,500 Transformers toy models, a single theater The average income in this area alone is as high as $150,000.
　　The development of derivative products is the general trend of Hollywood movies, and toy movies like "Transformers" are no exception.
　　 Although the copyright of the toy belongs to Hasbro, according to the agreement signed by the two parties in the early years, Relativity Entertainment occupies an absolute dominant position in movie-related derivatives, and can share 60% of the profits of each movie derivative.
　　 Other image and text authorizations, as the relativistic entertainment of movie copyright holders, can share 80% of the profits.
In addition to the toys, dolls, stationery, cultural shirts and other traditional peripheral products that are indispensable for each movie~EbookFREE.me~ Relativity Entertainment has also launched Transformers novels and photo series, and sales are also good, just ten days. More than one million copies were sold.
　　 Transformers series toys or other products other than movies have nothing to do with Relativity Entertainment.
　　 In this regard, sales have also skyrocketed under the drive of live-action movies. Any Transformer-related merchandise seems to have become a hot spot this summer. As the copyright owner, Hasbro has made a lot of money.
The Internet is also a sales channel that cannot be ignored. Websites such as EBAY, Amazon, and Netflix have opened Transformers sales areas. Various peripheral products related to live-action movies have become hot sellers on the Internet, valued at $99 and inscribed. The movie version of the leader-level Optimus Prime model of the slogan "Freedom to all beings" has already reached the top position of the sales charts of these websites.
There are also numerous sponsors that benefited. For example, Chevrolet’s Camaro sports car is one of the most popular sports cars in North America; for example, as the heroine Candice Swanepoel became popular and became a hot Hollywood star. And the CT sunglasses she wore in the film, which sold for as high as $39. After the film was released, it became a hot product.
　　 A super selling movie can always create countless business opportunities.
　　 In addition, Shahai Entertainment is also preparing to jointly open a new animated series "Transformers: The Leader's Proof" with Hasbro!
　　 Compared with the inspiring Relativity Entertainment and Hasbro, the 20th Century Fox has fallen into a depression.