Chapter 105: Legal deception art

"So many people?"
Standing in the lobby of the Water Flow Theater, Gray Enrique looked at the densely packed human heads, and suddenly became a bit intensive phobia: "This is too scary."
But what he was talking about was not the human beings in the theater, but the only "Blair the Witch" that was shown in the two theaters.
"Grey!"
Hearing someone calling him, Gray quickly turned his head to look at Billy Horford from Artison Entertainment.
Gray pointed to him and said, "You are late! There are too many people. Fortunately, I bought the tickets yesterday, otherwise we can only make another appointment."
Billy looked at the crowded theater and said, "Let's go in."
Two people meet here, of course, not to engage in base, but to witness the film that we saw together at the Saint Denis Film Festival.
There was a lot of noise in this film, and Billy naturally noticed it. After watching some video materials, he immediately remembered where he had watched it, and then contacted Gray.
Entering the theater, the two sat down in the corner of the last row.
No way, there are too many people, and there are only a few seats in the corners of the first and last rows.
"Look at today's box office statistics?" Gray said softly: "This film earned $4.12 million on Friday and another $4.43 million yesterday and Saturday."
He raised two fingers: "As far as I know, this film is only shown in 200 theaters, and the box office for two days is 45,000 US dollars!"
Billy's heart was pounding, and the film slipped away from him: "The propaganda methods used by Ronan Anderson are too shameless!"
Gray nodded first: "This is the most shameless publicity marketing I have ever seen." Then he said, "Good results are crazy."
The two have long seen through the rumors, but have remained silent. Hollywood often uses messy propaganda methods. People in the industry are often easy to distinguish, but there is a default rule that no one will speak nonsense if it is not a direct conflict of interest.
They are all engaged in movies, maybe someday they will have to use some special methods.
But curiosity and jealousy could not be suppressed.
Two hundred theaters, with a $45,000 trial performance in a single theater, it’s crazy!
Besides, these are only two days, and Sunday has just begun.
Next week, the film will definitely be expanded. The results of the trial screening are so good that it explodes. The results of the expanded screening will definitely not be bad.
A film that nobody cared about at the road show at the Saint Denis Film Festival, but turned into what it is in the hands of Ronan Anderson, should it be jealous or admiration?
Billy was unwilling and said: "I thought this film was valuable at the time, but I didn't make up my mind. It would be great if I bought it cruelly."
Gray smiled: "Even if you bought it, would you think of using this method for marketing?"
Billy Horford thought of the story that the Blair Witch and the three college students had to tell that caused an uproar in the society, and he was silent for a moment. It took a long time before he was relieved from the severe blow, and said to himself: "I am a conscientious man. Filmmakers, not as shameless as Ronan Anderson."
"It doesn't matter what the marketing means." Gray looked at the completely full theater and said, "The effect is really good."
He slowly said: "Lionsgate has predicted that the North American box office of this film will exceed $50 million."
"Five...50 million dollars!" Billy's mouth was shaking, tearing pain in his heart.
The saddest thing in the world is that a low-cost movie with a big box office is right in front of my eyes, and I passed him by.
Suddenly, Billy thought of something. During the Saint Denis Film Festival, when he called the director of the film, the director said that Ronan Anderson had bought the film the day after he saw it.
Did Ronan Anderson have a marketing plan when watching this film?
This conclusion made Billy unconsciously stunned, is there really such a big gap between people? He is also a veteran of Artison Entertainment, and he can't compare to a little boy who is just over twenty?
It's not that I'm bad, but that the promotion and marketing of "Blair the Witch" is a pioneering work. Ronan Anderson is simply a genius, using a brand new method to package the movie.
The film began to show, and Billy ended his cranky and watched the film seriously.
There is no company title, no list of producers, no names of directors and actors, it seems that this is a selfie video
Gray looked at the opening captions, and only felt ridiculous in his mind. The lower limit was really too low. It was obviously bought from the film festival, but it was picked from the woods...
If Ronan Anderson is successful this time, what ripple effect will it bring? Gray can figure it out with his eyes open. Hollywood was originally the bottom line of negative numbers, and was directly lowered to negative triple digits by Ronan Anderson!
The film was still terribly ugly. Gray's energy soon ceased to be on the film, but rather carefully pondered this promotion and marketing technique.
Billy was watching the film seriously, and he sighed when he saw the second half. The success this time was not a fluke. Ronan Anderson was obviously re-edited, and the film as a whole looked more like a DV selfie record.
There is no computer special effects, no visual violence, the picture is so rough, the plot is simple beyond imagination!
Billy looked at the audience around him: but kind people, these are precisely the means to withdraw your trust.
The Internet, the real world and the silver screen are magic theaters, viral marketing is magic support, DV is magic props, and the plot is the process of magic performance. The last scene before DV is closed is the miraculous moment that turns decadence into magic.
And all of this is in the hands of Ronan Anderson.
Although the film is still bad, Ronan Anderson's re-edited version is more than twice as good as before.
When the film was over, Billy and Gray looked back when they were out of the theater, and the flow of people flooded into the theater again.
Is there really a box office miracle this summer?
After Sunday, Ronan got the box office statistics in the early hours of the morning. In the first three days of the first weekend, "Blair the Witch" scored 11.95 million U.S. dollars in trial screenings in 200 theaters, ranking third in the box office list!
The box office champion of the week belonged to "Eye Eyes Ring" starring Tom Cruise and Nicole Kidman. This film won $21.7 million in 2,411 theaters!
However, whether it is the box office champion or the box office runner-up, the single hall results are far inferior to "Blair the Witch."
The box office of "Open Eyes" is only $9,000, and "Blair the Witch" is as high as $59,000!
There will be no problems with expanding the screening.
Another data statistic, which was done by a third party, was also placed on Ronan's desk.
More than 65 percent of the audience of "Blair the Witch" went to the theater as a small group of friends and friends, and young people under the age of 25 accounted for nearly 70%.
Ronan knows very well that this is precisely the effect brought about by viral marketing.
The people who follow Blair the Witch are not only happy to spend a lot of time on the various information of the movie, but also take this process as an interesting experience that can be shared with other relatives and friends, thus creating a huge virus group infected by Blair the Witch. .
Each of these audiences has become a communicator again. They can’t wait to publish and discuss various news and activities related to Blair the Witch in their social circles, which in turn has further increased the number of audiences, and as a result, the film is released. Shishun naturally created a box office miracle.
Ronan has done a detailed investigation of the film market and has another conjecture.
The largest audience of American movies is teenagers, living in a well-behaved middle-class community, yearning for adventure, no place to take risks, no reading novels, inner "cult followers", and worshiping the mystery and unknowability of nature.
In the face of this group, it is necessary to hit their market, TV advertising and other methods are out of fashion, and the Internet is their gathering place.
The Internet has amazing power and great potential in film dissemination and marketing!
Using viral marketing to create a wave of audiences, the film itself is of average quality, and the reputation of "Blair the Witch" can be imagined.
Ronan also checked. The movie's Cinema theater audience scored C+ on site, IMDB temporarily scored 6.4, and media comprehensive evaluation 42 points.
Many spectators who were fooled into the movie theater were either in the dark or in the end, expressing concern about the life and death of the three'people in the play'; or they just yelled after they walked out of the movie theater, UU reading www.uukānshu.com shouted deceived .
In a film under the banner of a witch, the witch never shows up from beginning to end, and the audience certainly won't give high marks.
But what Ronan did not expect was that "Blair the Witch" turned out to be a sweet pastry in the eyes of film critics. After the first weekend, Rotten Tomatoes collected 45 film reviews, and the freshness of Rotten Tomatoes was as high as 90%!
In sharp contrast, Rotten Tomatoes responded that the popcorn index scored by the audience was only 54%.
This situation is quite strange. Film critics have almost unanimously praised it, and audiences have negative reviews, but the attendance rate of the movie theaters is high.
After reading some good reviews from film critics, Ronan found that the reason why some film critics gave good reviews was not because of the film itself, but because of the operation of the film.
"There is a kind of deception art in the world that is legal, popular, and usually charged. This is magic. "Blair the Witch" is an integral part of a magic show from all aspects of production, performance, planning, and promotion."
This is a short comment written by Kenneth Turan, a full-time film critic of the Los Angeles Times: "I gave this film four and a half stars and three and a half stars for the promotion and marketing operation! The person who developed this promotion and marketing plan is definitely a genius. !"
According to the box office trend of 11.95 million US dollars in the first weekend, it is enough to ensure that "Blair the Witch" will be profitable through subsequent income. Ronan also increased investment in this film. After 3000 copies were made out of the printing factory, they passed through the FedEx channel. , Quickly shipped to all parts of North America.
So far, in addition to a small amount of publicity funds that have not been put in the hand, the total investment of Embassy Pictures in "Blair the Witch" has reached an astonishing $16.5 million!