Chapter 1084: Castle in the sky

On the premise of ensuring the North American market, the content of the film is slightly tilted to the east.
The protagonist followed his mother who was transferred to the East to work in the capital and enrolled in a bilingual international school. Campus violence is a common phenomenon all over the world, especially for newcomers who have just transferred.
Drew, the actor played by Jaden Smith, faced this situation. A group of Thai boys headed by Chachai, relying on their training in the Muay Thai martial arts gym and their identity as foreigners, often bullied local students and even fought.
The status of foreign friends makes schools and even law enforcement agencies worry about it, and further fuels the arrogance of these people.
Inevitably, Drew clashed with the campus violence gang led by Chachai and was knocked out.
Behind is the usual routine in Eastern Kung Fu movies. A plumber with a stunt has become Drew's Kung Fu teacher, teaching Drew to learn Kung Fu and fighting against the evil forces on campus.
The brave Thais and the Americans who thought they could save the entire universe did it.
Of course, the image of the East is very good. For example, students from the East have been helping new classmate Drew to integrate into the campus and the new environment.
For example, Drew treated his mother rudely, but was finally moved by the Eastern warmth, and the mother-child relationship became harmonious.
For example, the display of a harmonious society in the East.
The oriental metropolis as the background is an absolutely modern city with many high-rise buildings, as well as traditional courtyards and the Forbidden City.
In the movie, it truly reflects the real scene of the oriental metropolis, an international metropolis no less prosperous than New York and Los Angeles.
There are also some oriental elements that are mechanically copied for overseas markets, especially some iconic buildings and backgrounds.
For example, before the final martial arts competition, the plumber used Drew's vacation to take him out for travel and training to experience the essence of kung fu.
The Forbidden City, Great Wall, Bamboo Forest, Wudang Mountain, etc. have all become the background of Drew's martial arts training.
These piles of oriental elements are superficial and have no effect on the progress of the plot, just to cater to the western audience's curiosity about exotic scenery.
"Kung Fu Dream" is a standard Hollywood assembly line product. The rhythm of the first half is well grasped, and the second half starts to learn martial arts on the Great Wall and Wudang, which is bound to be uninteresting in the eyes of oriental audiences.
But in North America and the international market, this is a very important selling point.
Moreover, the film was shot in the East. The Oriental Branch of Relativity Entertainment also respects the opinions of the film department in charge. In the words of the middleman of China Film, the leaders value these very much because it represents cultural output.
What can be output from such a clichéd story and such a cooperation model.
It is impossible to expect Hollywood to make a film that reflects the core of Eastern culture, even if the director is Ang Lee.
The Hollywood director and production team, after all, serve the Hollywood company.
All in all, if you want to make true Eastern films circulate around the world, don't pin your hopes on Western screenwriters and Western directors.
Even if Ronan and Relativity Entertainment make so many favorable settings for the East within the scope of the audience in the North American market, the ultimate goal is still for commercial gains.
The film industry in the East has a long way to go if it wants cultural output.
This cannot be solved by the film industry alone.
Although many changes have been made, Ronan still feels that the whole film is floating after the premiere screening.
Because it must be market and commercial considerations, "Kung Fu Dream" was fine when it was in a big city. At least it was a bit like real Eastern life, rather than an Eastern story imagined by Americans sitting in an office. At this stage, it becomes a castle in the sky that satisfies curiosity.
Whoever goes to the Badaling Great Wall to practice martial arts all day long, even if you are an international friend, you have to buy tickets. The expense of the tickets is scary.
In addition, the scenic spots in the East are always hidden dragons and crouching tigers, and there are always some monks who do nothing but practice martial arts on the top of the mountain like tourist attractions.
This is even more nonsense. There are monks, but they are not practicing, but making money.
Westerners don’t understand this anyway, and maybe it can attract a large number of foreign tourists after the show.
In some scenic spots, there is no charge for the crew at all. Instead, the crew is provided with advertising sponsorship, which is quite far-sighted in terms of making money.
To some extent, this is also an Oriental tourism commercial.
Give a few days of ticket fees, and then the ticket fees and venue fees of the crew are waived, and there is not much money. This crew is led by Will Smith! And there are superstars like Jack Chen! What if it catches fire all over the world?
Will Smith is unknown to others, but Jack Chen is a household name.
A scenic spot where Jack-Chen came to film!
This publicity stunt is difficult to attract people. How can it pull the number of tourists a few points? Even if it can't be pulled, wouldn't it be possible to take this opportunity to increase the price?
Look at the neighbors, the original 10 yuan tickets, the cost of hiring a bunch of fake monks, what a great event, the wave rose to 50.
Then, continue to do it in the second year, and the tickets are directly 150!
According to this trend, it won't take a few years for the tickets to be properly broken through 200.
Competition in the scenic spots is also fierce. Michael Bay’s "Transformers 2" crew is said to intend to go to the East for filming. In an instant, more than a dozen cities and more than 20 scenic spots actively contacted the Oriental Branch of Relativity Entertainment.
As for advertisers, they are even more numerous.
In order to make her own computer the only computer for the heroine Candice Swanepoel in the movie, the famous Trade Industry Technology paid $10 million in advertising sponsorship when he first contacted the Oriental branch of Relativity Entertainment.
Even more crazier, if Optimus Prime is willing to drink milk, a milk manufacturer is willing to provide the crew with $6 million.
It is said that Michael Bay, based on the principle of being responsible for the crew and making more money for the producers, has been seriously considering related advertising sponsorships. Fortunately, Ronan stopped temporarily after receiving the news.
Computers are not a problem, and milk is not a problem, but Candice Swanepoel must drink milk, not Optimus Prime.
Ads can’t be implanted!
"Kung Fu Dream" received a total of 3.6 million U.S. dollars in advertising sponsorship from the East, including scenic spots and multiple manufacturer brands. After all, this is a story that takes place in the context of a modern oriental city.
For "Kung Fu Dream" whose total production cost eventually cost 25 million US dollars, this is also not a small income.
At the end of the film, the American child received the training and guidance of the Eastern teacher, defeated the barbaric Thai, and became the champion of the martial arts competition.
This is an inspirational story often used in Hollywood's movie mode. The protagonist must work hard to reach the peak of his task. The "When Happiness Knock at the Door" filmed and produced by Relativity Entertainment a few years ago also made Will- Smith's role went through hardships and eventually succeeded.
The father and son can be regarded as the same line.
Will Smith has devoted countless efforts to "Kung Fu Dream". The internal screening evaluation of Relativity Entertainment is quite good, and the Embassy Pictures has invested sufficient resources for publicity and distribution.
Although there was a large-scale opening of "Blackjack" released by Sony Columbia Pictures at the same weekend, Embassy Pictures won nearly 4,000 theaters for "Kung Fu Dream".
The film’s rival "Blackjack" this week also has a certain degree of strength. It claims to be adapted from the real events of the Las Vegas casino. The pre-screening promotion also created considerable momentum.
But this can't stop "Kung Fu Dream" from reaching the top of the North American box office charts this week.
Three days after the opening weekend in North America, "Kung Fu Dream" lived up to the expectations of Will Smith, a heart-warming father, and won the box office championship with $58.96 million.
The higher investment "Blackjack" also exceeded the US$24.1 million expected by Sony Columbia Pictures and ranked second in the box office list.
These two films are full of gimmicks, and the momentum is far beyond their own strength.
Frankly speaking, Will Smith has contributed to "Kung Fu Dream".
In this era, it seems that movies that can be directly connected to Will Smith have no bad commercial results.
This black actor with a pair of charming ears seems to be really magical in the movie market.
After the film was released, Will Smith desperately cheered for his son.
"When we chose Jack Chen to play Drew's master, an exciting idea flashed in our minds-the East!" Will Smith dragged his son Jaden Smith to accept media interviews: "We know that we are asking for trouble, but it turns out that this arrangement not only makes the theme of the film more prominent, but even makes it an epic. I am very proud that we have completed the filming of the film in the East. When you see Jia Deng and Jack-Chen are training together on the Great Wall, and you will be shocked-that is a scene that we would never have shot in Los Angeles."
He has always been a smart person and praised the location of the film: "The power contained in such a place cannot be copied by anyone. Its magic gives the film a more real texture. Working together in such a place is good for me and mine. It’s a very important experience for the family~EbookFREE.me~ The United States and the East are simultaneously released. "Kung Fu Dream" has also achieved good results in the East. Nearly 35 million RMB was received in the first three days. The Oriental box office is extremely promising to reach 150 million.
After all, this is not a top big production with a strong fan base like "Transformers". It is already very good to have such a box office in this era.
In North America, despite the general reputation, the trend of "Kung Fu Dream" is quite stable. After the next weekend of 29.87 million US dollars, the box office accumulated as high as 111.13 million US dollars for ten days.
The film has also been launched on the international market one after another, and the overseas box office soon exceeded 40 million U.S. dollars. The screening scale will soon spread to more than 80 countries and regions in the following weeks.
Through this movie, Relativity Entertainment can be said to be full of money.
Will Smith and Jaden Smith, father and son, are also winners.
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