Chapter 1092: Money-making journey

Probably no superhero is more free and easy than Tony Stark. "Batman" and "Spiderman" not only have to deliberately hide their identity, but also have a lot of troubles such as childhood shadows. Shrouded in himself, Tony Stark acted high-profile and unruly.
For superheroes, the coolest thing about "Iron Man" is that it doesn't cover up, and the final "coming out" of the first part is even more addictive to the audience.
Compared to Batman, who made the whole Gotham City restless in order to conceal his identity, and Spider-Man, who made his girlfriend in distress several times to conceal his identity, Tony Stark was so refreshing to fly.
The audience is used to seeing deep and pretending to be deep, accustomed to seeing aggrieved and pretending to be stubborn, and accustomed to seeing too many tragic heroes who have hatred for the country.
Nowadays, there is finally an elegant middle-aged man with a handsome and rich sense of humor showing his various charms and abilities. How can it not make people feel excited?
As the "Avengers" will be released from the beginning of the summer next year, the film will serve the entire series on the basis of satisfying the creation of an Iron Man.
Therefore, "Iron Man 2" is more well-made than the first one, with more clues and easter eggs connecting the Marvel universe.
To a certain extent, Relativity Entertainment is using the movie "Iron Man 2" to advertise the entire Marvel movie universe and next year's "Avengers".
The movie "Iron Man 2" can also be regarded as creating a new film context. There are many easter eggs in the film, as well as various combinations in the Marvel universe film, making a film richer, and this This richness has been continuously extending downward.
As for other aspects, it still adheres to the concept of "To fight monsters, but to be more handsome".
There is also Tony Stark's character. He is still so arrogant, arrogant, and reckless in doing things. He is often driven by temperament. The CEO says improper and improper, with childlike rebelliousness and willfulness.
Anyway, it's very lively, Iron Man is making trouble, the villain is making trouble, Little Pepper is making trouble, the Black Widow is making trouble, and even the S.H.I.
"Iron Man 2" is just like that, fight for a while, then fight for a while.
This is a movie that can know the end without looking at it.
But with Tony Stark, everything becomes glamorous.
Although taken out alone, "Iron Man 2" is not very good, but the market response that the film can trigger is often not proportional to the quality itself.
At the end of the premiere, thousands of crazy Iron Man fans on the scene, shouting "Tony Stark" almost overturned the roof of the Emirates Rock Theater.
Compared to Captain Jack Sparrow, who was popular in the world a few years ago, Iron Man Tony Stark is no less inferior.
However, if the film is to be successful, it also needs a matching distribution scale.
As the beginning blockbuster of the summer vacation in 2008, coupled with the great success of the first "Iron Man", and the strong response caused by "Hulk" and "Thor", with the efforts of Embassy Pictures, "Iron "Xia Xia" has not yet started painting in North America, it has created a new North American film record.
Embassy Pictures has equipped "Iron Man 2" with a luxurious lineup of 4,580 theaters, which is the largest number of premiere theaters in North America.
All the preparations for Relativity Entertainment are ready.
For such a super blockbuster with world-class influence, in order to fully realize the value of online screening, it will naturally be released globally.
Because there is no concept of a North American summer vacation in May in the international market, "Iron Man 2" was released a week in advance in 53 countries and regions overseas.
These international markets are mainly concentrated in countries and regions with huge football influence such as Europe. The reason why Relativity Entertainment did so was to avoid the 13th European Cup that officially opened on June 7.
At any time, the influence of football, the world's largest operation, cannot be underestimated.
With the solid foundation laid by the first three movies, and the huge investment in publicity by Relativity Entertainment, even if it was released in North America ahead of schedule, the performance of "Iron Man 2" overseas is still dazzling enough.
By the day before the film was officially released in North America, this superhero blockbuster won 52 weekend box office titles in 53 countries and regions, with a total of $146.22 million.
The enthusiastic response from the international market has also returned to North America.
"Iron Man 2"'s North American midnight show easily won $15.2 million, although it is not as good as "The Dark Knight", and even less than the "Twilight Saga: New Moon" that seems to be forceful, you can still enter North America at midnight The top five in field results.
Such results are eye-catching enough.
With the success of "Iron Man" and "Dark Knight", the best era of superhero movies has begun.
Before 2000, science fiction movies always accounted for 60 to 70% of the top ten movies in the global box office.
Last year, in this top ten list, only two sci-fi movies were left, and superhero movies occupied three places.
The market for this kind of superhero movies has continued to this year.
On the first day of "Iron Man 2" in North America, it set a new North American single-day box office record in May, which was as high as $63.38 million!
This is a nearly 50% increase in the box office on the opening day of the first "Iron Man".
Because it was a sequel movie, it consumed the enthusiasm of many Iron Man fans on the first day. On Saturday, the film’s single-day harvest had declined, but it still had a box office of 51.21 million dollars.
In just two days, the North American box office of "Iron Man 2" exceeded $100 million.
The success or failure of the film was revealed before it was released, and the only suspense was the box office number.
Three days after the opening weekend in North America, this superhero masterpiece was in 4,580 theaters, with a total revenue of $158.11 million!
This result is second only to last year's "Dark Knight" and is the second highest weekend box office ever in the North American electric chair market.
However, under the relativity entertainment production philosophy that commerce is more than everything, "Iron Man 2" also inherits the consistent style of the films under Relativity Entertainment, and word-of-mouth differentiation is serious.
Cinema audiences were scored A on the spot, but the freshness of Rotten Tomatoes was only 63% of just passing.
More than 20,000 IMDB users scored an average of 8.1 points, and the comprehensive media score was only passing.
Of course, for a film company, the most significant of this period of online distribution is the box office numbers that represent commercial enthusiasm.
Now in the world, there is a very strange imagination.
Probably since the beginning of the new century, the decline of good movies and the emergence of bad movies have become more and more frequent. There are too many good movies in the dust, and too big bad movies are popular. In some niche groups, this is gradually happening. One point of view-bad movies win the box office, high box office is synonymous with bad movies.
Even some film makers have begun to be ashamed of talking about the box office and avoid the word box office.
Others can not talk about the box office, but the producer and the investor must talk about it.
Movies must talk about the box office, which is determined by the nature of the movie.
In the final analysis, a movie is just a cultural product that is governed by the cost-benefit principle and meets consumer entertainment needs, such as Relativity Entertainment and the six major Hollywood companies. Why invest in a movie? Of course it is to make money, but also to maximize the money.
Ronan has always adhered to the original aspiration, the production concept of Relativity Entertainment, and has not changed since the beginning.
Reflected in "Iron Man 2", it is the general plot of the film, full of easter eggs and trailers everywhere. The film serves Tony Stark, but also serves the commercial market of the entire series.
This is also a side of the film that has been criticized by film critics, who believe that Relativity Entertainment and its Embassy Pictures and Marvel Entertainment do not even need the most basic face of the film for business and money.
They still have too little knowledge, and it’s not too late to wait until Marvel Entertainment makes the superhero movie a long-form series.
Having said that, can they not know the nature of the film company? Do not shout loudly, how to highlight your presence, how to make small money.
Even idiots know that capitalists, including movie companies and various other companies, have such things as shameless?
In order for the capital group to make money, let alone face it, if the benefits are large enough, even the United States would dare to destroy it for you.
Relativity Entertainment’s journey of naming "Iron Man 2" has just begun.
Also this weekend, "Iron Man 2" further expanded its screening scope in the international market, including several major markets in East Asia, and the number of overseas screenings increased to nearly 80 countries and regions.
With the expansion of the market, the film’s overseas box office has surged again, with a cumulative total of US$247.72 million.
The global box office of "Iron Man 2" easily passed 400 million US dollars.
Box office is only the basis. If you only rely on box office revenue, Relativity Entertainment does not say blood loss, and it will not make much money.
After all, the production cost of "Iron Man 2" is as high as 180 million U.S. dollars, and the publicity cost is over 100 million.
With the immense popularity of the film's online screening, the surrounding market of "Iron Man" is booming, like Iron Man masks, miniature dolls and figures, which are all hot products.
Even the expensive Iron Man models of the same scale have sold thousands of pieces.
Since the specific data has not been fully calculated ~ EbookFREE.me ~ There is only a rough statistic on Relativity Entertainment. The global sales of peripheral products in the last ten days have been close to 300 million US dollars.
Relativity entertainment itself is a Hollywood movie operation model. The best thing is that theater screenings are used for publicity and investment recovery, and the real profitability depends on the surroundings.
Once, even on the far side of the Pacific Ocean, Ronan had seen countless middle school students carrying Captain America’s shield schoolbag, using Iron Man’s stationery box, and holding the Meow hammer eraser...
There is even a tendency to spread among elementary school students.
Although most of them are pirated, I have to admire the influence of this series.
These can actually evolve into a series of consumers.
In Marvel's Avengers series of movies, due to the existence of Robert Iger, Relativity Entertainment is actually on the road of promotion of Walt Disney.
In this regard, Warner Bros. is also inferior.
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