Chapter 1123: Spiritual symbol

In December, an extremely important schedule of the awards season, films that want to win Oscar tickets must be released before the end of this month.
Relatively speaking, among the well-known films released this month, more are award-winning films.
This type of film, no matter the subject matter or the scale of the screening, can not pose a threat to "Beauty and the Beast".
However, on the weekend after "Beauty and the Beast" was released in North America, a large-scale film was released.
"The Curious Case of Benjamin Button" was filmed and produced by Warner Bros. and Paramount Pictures with a joint investment of 150 million US dollars.
This film starring two Hollywood stars Brad Pitt and Cate Blanchett, originally wanted to invite David Fincher to direct, but David Fincher was filming and producing "House of Cards" for Relativity Entertainment. , The schedule was not right at all, and Warner Bros. finally invited Alessandro Gonzalez Inarido, who was once one of the top three in Mexico, to direct.
"The Curious Case of Benjamin Button" has a good reputation, but it just proves that Brad Pitt's box office appeal is limited, and it's even far behind Angelina Jolie.
Because at the premiere weekend, this large-scale first-line production in North America only received less than 25 million U.S. dollars. Even if it can be harvested at the Oscars, the cost of the production alone is as high as 150 million U.S. dollars. The difficulty of recovering costs has increased sharply.
Brad Pitt starred in the first-line big production and the box office is not good. This famous male star can hardly afford the first-line commercial film.
"The Curious Case of Benjamin Button" had a poor opening performance and was somewhat influenced by "Beauty and the Beast".
This live-action fairy tale movie easily achieved two consecutive titles at the North American box office the following weekend. The box office dropped only 48% the next weekend, and it received another US$88.33 million in the North American market.
In the international market, "Beauty and the Beast" further expanded the screening market, and another $121.2 million was received over the weekend.
Ten days after its global release, the North American box office of the film has accumulated a total of 319.03 million U.S. dollars. The global box office is steadily moving towards 700 million U.S. dollars, and the box office breaking through one billion U.S. dollars is just around the corner!
It can only be said that in the global film market, selling feelings is really good.
It's no exaggeration to say that "Beauty and the Beast" is selling well all over the world.
However, the response from the other side of the Pacific was mediocre, with less than 150 million soft sister coins at the box office ten days after the release.
The fairy tale of "Beauty and the Beast" has a certain range of circulation, but it is far inferior to Cinderella, Little Red Riding Hood and Snow White. Back then, this animated feature film was not introduced to the theater there, and it was actually not played on TV. , Naturally, no feelings effect can be mentioned.
There is a more critical point. One of the biggest selling points of the live-action movie of "Beauty and the Beast" is singing and dancing, and singing and dancing films have always lacked audiences in the oriental film market.
Those who really walk into the theater to watch are mostly attracted by 3D movies.
In fact, the Oriental Branch of Relativity Entertainment has also made a lot of articles in the promotion here. The pre-promotion of "Beauty and the Beast" deliberately avoided the definition of musical and dance, and did not "spoiler" the classic in any trailer. Singing and dancing sings.
The focus of the promotion was on the film's gorgeous cast lineup, dazzling special effects, and luxurious scenes to create the "presentation" of the traditional magical love blockbuster.
Even so, coupled with the 3D movie boom triggered by "Avatar" and "Alice in Wonderland", the box office of "Beauty and the Beast" in the Oriental film market will shrink by more than half.
Song and dance movies in the Oriental film market want to stay away from the word "Push Street" in terms of box office performance, and it is extremely important to make full use of the "additional" attributes beyond the song and dance movies.
Not to mention it is now, even if it is ten years later, musicals will still be a small category in the Oriental film market.
For a commercial movie, in most cases, sales of peripheral products are directly proportional to the box office.
Relativity Entertainment began to distribute its products in the global market one month before the movie was released. Sufficient preparations have also allowed various girl-hearted peripheral products to usher in nearly crazy sales after the movie was released.
Within ten days, the various versions of Bell's skirts have sold millions of pieces, many of which are inlaid with gold leaf and with Swarovski crystals, which are infinitely close to the original film.
Only the skirt item, Relativity Entertainment has nearly 150 million U.S. dollars in global revenue, and this data is still increasing over time.
In addition, the original soundtrack of the film was also sold, and it topped the billboard sales charts!
Relativity Entertainment has made targeted expectations based on the current market feedback data. "Beauty and the Beast" can achieve US$400 million in global box office share, global home entertainment DVD and video rental and sales, and global TV broadcast rights. Net profit of 500 million US dollars.
In the Hollywood film industry, the traditional statistics of the net profit of a film refer to these three aspects.
Products like peripheral products and other licenses are generally not included in the statistics of the net profit of the film.
In some respects, this is also in response to the directors or celebrity actors asking for a later share. The peripheral products and licensing revenue of many movies are more terrifying and have longer timeliness.
For example, in "Beauty and the Beast", no matter how many Bell's skirts are sold, they are not included in the film's net profit, but are accounted for separately.
With Christmas getting closer and closer, North American traditional movie holiday files are about to usher in a peak. This weekend before Christmas, several large-scale films were released together.
Among them are "Dragon Ball" by 20th Century Fox, "Bedtime Story" by Walt Disney, "Mr. Good" by Warner Bros. and "Captain America" ​​by Relativity Entertainment.
These four films are the largest of the Christmas films, whether it is investment or the scale of their paintings.
Especially "Dragon Ball" and "Captain America", the production costs all exceeded 100 million US dollars.
"Bedtime Story" and "Mr. Good" also have production costs of US$80 million and US$70 million respectively.
Every Christmas, just like before the Independence Day holiday, is the best schedule in the North American film market, and commercial films are often released together.
Influenced by four consecutive Marvel superhero movies of "Iron Man", "Hulk", "Thor" and "Iron Man 2", with the help of the cascading effect of the Avengers movie universe, "Captain America" ​​is the most watched in the same period Part of.
The title of this movie is "Captain America: The Vanguard"!
Moreover, the title of this movie carries "America", which is destined to have an extraordinary meaning.
Relativity Entertainment also made a fuss about this point in its promotion.
Not every superhero has the title "America". Captain America was born at a special time.
Among the many superhero cartoons in the United States, "Captain America" ​​is undoubtedly strongly iconic: from his blue dress and blue and red shield, and the dazzling five-pointed star, plus "Captain America" With such a heroic name with obvious regionality, "Captain America" ​​has become the most representative of the American spirit in the superhero comics.
Although the reputation of the United States in the world has long been inaudible, it is synonymous with behind-the-scenes and warmongers, but the characteristics of Captain America are quite spreading and can be widely accepted.
The fascinating thing about the role of Captain America is his power, his beliefs, his justice, his persistence, his loyalty, and the events he has experienced.
Oh, and his Bucky...
This role once accompanied the Americans through the most difficult period of the war and the postwar period.
At present, the United States is also in a very difficult period.
"Captain America" ​​is back!
"Although we have had the hardest moments, America desperately needs heroes now."
"Our films cannot be commercialized just for business. America is in a difficult period. The people also need spiritual encouragement. We need a hero who fits this era and can represent the American spirit on the big screen."
"Captain America, who was born at a time of national crisis, is the best candidate. Relativity Entertainment and Marvel made the smartest choice."
"We have reason to expect "Captain America". It will reawaken the greatest American spirit of that era and help us tide over the difficulties again..."
With the launch of Relativity Entertainment, various propaganda and promotional soft-texts in the media and the Internet are emerging in an endless stream.
Steve Rogers is like a plot in a comic, completely thawed from the ice and returned to American society.
Especially in the promotion of TV and online video, the Embassy Pictures specifically asked Shahai Entertainment to produce some documentary black and white clips for broadcast on the media.
For example, Steve Rogers is holding a Chicago typewriter and leading the Allied forces to violently charge towards the Germans. It looks like a documentary video.
It seems that in the history of the United States, Captain America has really appeared in the United States~EbookFREE.me~, leading the Allied forces to victory one after another, and beat Adolf Hitler with a swollen nose and swollen face.
For American society, Steve Rogers is not only a superhero, but also represents an era and a spiritual belief.
The most "main theme" superhero in American comics has also been popular with theaters. How powerful is the market appeal of the Avengers movie universe? The past few superhero movies have long proven, and this movie will not Welcomed by the audience, as the commercial group closest to the general audience, they have their own judgment.
There was a strong response on the Internet, and there was also a Captain America fighting the Winter Soldier...
Even the premiere of the movie, Relativity Entertainment also carefully planned.
The premiere of "Captain America" ​​was selected in Brooklyn, New York, the birthplace of Steve Rogers in this comic.
Back then, Steve Rogers and his Bucky fought bravely in countless alleys. It is said that one battle can last a day.
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