Chapter 184: European Film Art

When I came to Cannes, the film festival had already opened. What Ronan saw was a noisy seaside town. Fans and producers from all over the world gathered in Cannes, the film capital.
Ronan first went to the film festival organizing committee to apply for the festival pass. With the certificate, it will be much easier to handle many things.
Embassy Pictures had already filed for the film festival. Ronan received a pink pass representing industry insiders after paying a fee of 2,000 euros.
This kind of industry ID is not something you can get if you want to apply. The organizing committee has a special evaluation, and the ID is not free. The high ID fee is also one of the sources of income for the film festival. The registration fee for the general pass is It costs 399 Euros, and the certificate for producer exchange meetings and producer workshops requires a basic registration fee of 1,000 Euros, and the fee will increase with each level increase.
There are yellow and blue passes under the pink, and white passes on the top. It is a pass that can only be obtained by old customers who have participated in the Cannes Film Festival for many years. Newbies like Ronan need to pay a huge price to get it.
The Cannes Film Festival is one of the most artistic film festivals in the world, but it is still an art game piled up with money.
The importance of money to the success of the film festival is self-evident. According to Ronan’s understanding, although the French National Film and Television Center, the Provence-Côte d’Azur region government and the Cannes city government’s finances will cover part of the festival’s expenses, and private and There are also a lot of corporate sponsorships, but for the film festival to be maintained every year, it also needs its own hematopoietic function.
This kind of passport that reflects the status is one of the hematopoietic links.
Don't underestimate the color of these certificates, they allow the holder to enjoy a completely different treatment during the festival.
For example, the participating films at the Cannes Film Festival will usually be screened in priority on the day before their premiere on the red carpet, so that those with pink and above certificates can see it first.
For other normal screenings, people with yellow or blue IDs must line up outside early in the morning or even early in the morning; when the screening time is approaching, people with pink IDs will queue up next to the theater. Usually this line is relatively short; and when the screening time is about to begin, people with white certificates will enter the venue directly without queuing, and then those with pink certificates and blue certificates will be released in turn, and finally the yellow certificate holders By.
Therefore, for those with blue and yellow certificates, it is very likely that they will not be able to enter the venue for a long time in vain.
Ronan spent a day in Cannes and didn't feel much artistic atmosphere, but felt a strong commercial atmosphere.
The resident population of Cannes is only 70,000. During the film festival, it will attract at least 60,000 film professionals and 200,000 tourists. Local hotels will be fully booked half a year ago, and the catering industry and tourism products will also benefit from it. Very shallow.
Within 11 days of the festival, the direct economic value of the Cannes International Film Festival can be as high as hundreds of millions of euros, and the indirect economic value may be as high as 1 billion euros; during this period, 3000 jobs will be created, and the return far exceeds the cost, just a few dozen. Days, some businesses can earn enough money for a year.
Walking on the streets of Cannes, Ronan can see tourists from all over the world everywhere, he can hear strange language that he doesn't understand at all, and there are voices talking about movies everywhere. When he hears a great movie is released, it will be like a wave. Swarmed.
No matter how the organizing committee collects money and makes blood, no matter the commercial elements hidden behind the festival, Cannes now belongs to movies only.
Of course, Ronan will not forget his own job, and in just two days, he has watched seven films in succession.
These are basically European films. Compared with films from other countries and regions, European films have a slightly larger audience in the very closed and exclusive film market in North America.
But Ronan’s biggest feeling after watching it is not how much commercial value the movie has, but just like Indian movies dancing when they don’t agree with each other, and European movies stripping naked when they don’t agree.
Some scales are larger than the NC-17 in North America, and there are even close-ups of some indescribable organs of the red fruit.
European film art is always entangled with that matter between men and women.
No wonder many people say that the overall pattern of European films is very small.
Ronan is generally impressed. With its amazing large-scale content and 3D screening system, the previous movie "Love 3D" successfully refreshed the public's three views on the Cannes Film Festival; on the day of its premiere in Cannes, it was even more so. There are too many people to postpone the screening for 30 minutes. It can be said that a ticket is hard to find. The queues to enter the venue are even more crowded than the New York subway during peak hours.
Since the beginning of the 21st century, the scale of the Cannes Film Festival's participating films has also increased year by year.
Homosexuality, bisexuality, incest, ... this is not a problem. In some of the "little porn" specially provided by the Cannes Film Festival, the scene of women giving birth is directly broadcast uncoded throughout the whole process, which is simply the rhythm of flying into the sky.
The heavier the taste of a film, the more it can arouse attention at the Cannes Film Festival, arousing controversy among the media, audiences and international filmmakers, and the commercial benefits of a film mostly outweigh the damage.
Ronan also went to the Cannes premiere of The King of Sunglasses' "In the Mood for Love" and Lars von Trier's "Dancer in the Dark".
Then I have a deeper understanding of the commercialization of this art film festival.
In Cannes, not only passes can be bought for money, but also for people walking on the red carpet and watching the red carpet.
The problem that money can solve is not a problem in Cannes. For example, the viewing seats on both sides of the red carpet are easily captured by the media and TV cameras. Generally, the first-class seats cost 20,000 euros, the next 15,000 euros, and the worse 5,000. EUR. "
The price required to walk on the red carpet is even higher, basically more than 100,000 euros. If you are the spokesperson of the official sponsor of Cannes, you can usually get 10,000 euros. "
There are other public events in Cannes, such as certain brand-sponsored events. You only need to purchase a certain amount of the brand's business to get the opportunity to walk on the red carpet. "
Others like Chopin’s Night, Closing Ceremony, or the premiere of popular films, as long as you are willing to spend money, you can get the corresponding red carpet invitation in Cannes.
These are not underground trades, but almost public sales at the film festival.
Not only Cannes, but also the Venice Film Festival and Berlin Film Festival.
The reason is simple. Art alone cannot support such a huge film festival. The Cannes Film Festival requires more than 20 million euros in funding. If the organizer does not want to raise money, this film festival will be over.
For ordinary people, it is obviously worthless to spend such a large price on the red carpet of the Cannes Film Festival, but for stars, it is a rare opportunity.
These money-making methods introduced by the film festival are mainly aimed at celebrities who want to rub the red carpet.
Similar to this kind of international film festival, there are not only film sales agents, but also the special existence of "red carpet promoters".
The red carpet promoters not only seek opportunities for the stars to go on the red carpet of the film festival, but also pack the stars and participate in the red carpet show at high prices.
Even some companies or institutions in Cannes have launched similar services one after another, and even ordinary people can spend money to buy the opportunity to go on the red carpet.
After watching "Dancer in the Dark", Ronan attended the crew's thank you reception. The main purpose of this reception was to recommend this film to marketers from all over the world.
"I heard that Mr. Anderson has a distribution company that released "Blair the Witch" in North America?"
Lars von Trier, who looks a bit fierce in appearance, received Ronan’s business card before. After the party, he found it specially. Unlike ordinary business producers, he is very direct: "Mr. Anderson is interested. Will my film be released in North America?"
Ronan was very polite: "This is a masterpiece, shocking." The other party directly and simply, without going around in circles, asked: "I don't know your North American licensing fees..."
The director, who dares to claim to be, has a small audience in North America for his works. As long as the price is right, it is not impossible to win the North American copyright.
Lars von Trier has always been very confident and said: "Only five million dollars!"
Ronan frowned slightly and said, "If you are willing to sell the North American copyright of this film for one million dollars, I am willing to cooperate with you."
"It's too low." Lars von Trier lost interest in talking: "This doesn't match the value of my movie."
Ronan didn't force it. According to his calculations, one million dollars of North American copyright, making copies, appropriate publicity costs, and various necessary expenditures, can only make a little bit.
If 5 million U.S. dollars, plus publicity expenses and other expenses, it is estimated to lose money.
Just after Lars von Trier left, an acquaintance suddenly came over.
"Hi, Ronan." Sony Entertainment's filming expert Chris greeted him: "I didn't expect to meet you in Cannes."
Ronan smiled and said, "I'll come over and take a look.
Of course Chris doesn't believe this~EbookFREE.me~ asked: "Fancy this movie?"
Ronan didn't answer, but instead asked, "You won't match this "Dancer in the Dark", right?"
"Yes, this film fits the appetite of some art film lovers in North America." Chris seems to have a purpose: "I am going to take this film."
He looked at Ronan with caution: "You won't compete with me?"
Ronan smiled: "We are old friends, and you have helped me so much. Now that you are right, I quit."
He was very good friend.
Chris said half-jokingly: "If you and I are interested in the next film, next time I quit."
"It's a deal?" How could Ronan let go of this opportunity.
Chris's bold atmosphere: "Say what it says does it."