Chapter 245: The more forbidden the more attractive

　　 In the office of Shahai Entertainment, Ronan received the visiting Chris, and he was accompanied by a middle-aged blond.
　　 "Ronan, this is Angel of Sony Electronics." Chris introduced the two: "Angel, this is Ronan, the boss of Relativity Entertainment Group."
"Hello there."
"Nice to meet you."
　　 Ronan shook hands with Angel and greeted him with a few polite words.
　　 "You are a rare visitor." Ronan asked his assistant to bring coffee and said directly: "Chris, are you coming over to find me something?"
Chris smiled and said: "The main reason is to congratulate you on the "Crouching Tiger, Hidden Dragon" DVD sales, and introduce Angel to you." Although the success of "Crouching Tiger, Hidden Dragon" has appeared last year, he still bears it. I couldn't help saying: "I really should compete with you for the North American copyright of Crouching Tiger, Hidden Dragon at the Cannes Film Festival."
　　 Ronan said, "It was what you didn't want at the time."
　　 Chris shook his head and smiled: "Forget it, I missed it. Ronan, I admit, I'm far inferior to you in the selection."
　　Angel watched Ronan and Chris joking familiarly, but didn't rush in.
　　 It is impossible for Ronan to leave the guests in the cold, waiting for the assistant to bring coffee, and said: "Mr. Angel..."
　　Angel glanced at Chris, and said, "Call me Angel. Chris and I are good friends."
　　 Chris was silent, neither confessing nor denying.
　　 Ronan smiled and asked, "You have something to do with me?"
"Your company has recently sold two films "Human Removal Project 2" and "Crouching Tiger, Hidden Dragon" in the disc market." Angel said with a smile: "Presumably your company has also seen the prosperity of the DVD market. ."
　　 Ronan nodded slightly and said, "In the offline market, it is a general trend that DVDs will replace video tapes."
　　Angel first echoed: "Yes, DVD will surely replace video tape." Then he said: "But the current DVD technology is not very mature, and the playback resolution is not enough, and there is still a lot of room for technological development."
　　 Ronan gradually heard a little taste, Angel is from Sony Electronics...
　　 Angel continued: "Sony intends to push DVD technology one step further and push DVD into a new era of high-quality audio and video."
　　 "I've heard of it." Ronan didn't pretend to be confused, and said directly: "Blu-ray technology, right?"
　　 Angel saw that Ronan knew about Blu-ray, so he didn’t talk nonsense, and immediately said:
Sony has joined Philip and Panasonic to develop this new technology, and hopes to cooperate with your company in the future to launch Blu-ray disc movies.

　　 Ronan heard last year that both Sony and Toshiba are working on new DVD technology. If I remember correctly, it is the famous battle between BD and HD formats.
　　 And Sony and Toshiba have been fighting in Hollywood for a long time, because it is never these two companies that really decide the battle between BD and HD, or even the alliance behind them, but Hollywood.
　　 is very simple. In 2000, the sales of genuine DVDs directly related to Hollywood accounted for more than 70% of the total global DVD sales.
　　Sony has only now found relativity entertainment, which shows that the power of relativity entertainment is limited.
　　 Ronan knows very well that this kind of thing must have a huge film library to have a say, and Relativity Entertainment has no confidence in this aspect.
　　 After thinking about the memory for half a minute, Ronan said, "Chris and I are friends, and we have had many pleasant cooperations with Sony. If Sony is willing to provide the necessary technical support, Relativity Entertainment is willing to continue to cooperate with Sony."
They are all smart people. Angel immediately heard the subtext in Ronan’s words and said with a smile:
As long as the Blu-ray technology can meet the listing conditions, we will provide you with technical support as soon as possible. Sony’s existing or For film equipment under development, you can contact Sony as long as you need it for relativity entertainment, and we will provide the greatest possible equipment support and technical guarantee."
　　 Ronan said, "We continue to cooperate."
　　 Both parties are satisfied.
Angel knows that Sony originally did not attach importance to Relativity Entertainment, because Relativity Entertainment lacked DVD content to have a say, and has never had any contact with Relativity Entertainment. However, since last year, Relativity Entertainment has not only hit the box office of its movies, but also offline. The rental and sales market is also booming, and the impact of the new film is huge.
　　 So, Sony sent him over and gave some pretty good terms.
　　 The two sides talked for a while, Chris and Angel took the initiative to leave, Ronan sent them out of the company.
　　The ability to continue cooperating with Sony is very beneficial to Relativity Entertainment. Sony Electronics is one of the world's largest manufacturers of film shooting equipment, and it is researching new cameras almost every year. The technology advantages of the islanders are very obvious.
　　 After the success of "Titanic", even James Cameron is also working with Sony Electronics to research new digital and 3D shooting equipment.
　　 Ronan remembers clearly that the HD format finally failed.
　　 In which year he forgot, Toshiba had to abandon the HD format and joined the Blu-ray camp because of lack of support from partners.
　　 This format dispute, on the surface, is the competition between Toshiba, Sony, and Panasonic hardware equipment providers. Behind them, that powerful force is the winner, that is, Hollywood producers.
　　 To be precise, they are the six major film companies.
　　 The huge film library resources in their hands are the most terrifying place.
　　 Ronan specifically asked Chris about the different goals supported by the six major companies. Sony Columbia definitely supports the Blu-ray technology with Sony as the core, and Disney also expressed support for Blu-ray.
　　Warner Bros. has made it clear that HD-DVD is the direction of future development.
　　 As for other large companies, the position is currently unknown.
　　 After all, these two technologies are still in the development stage and cannot be put on the market in a short time.
　　Like the Big Six companies, Ronan is always paying attention to the development of new offline technologies. The launch of every new offline technology means that the company's movies can be packaged into new products to benefit from the market.
New offline technology is equal to very attractive income. Even if the six major companies are lingering, after each new video technology is born, Hollywood film companies will pull out many old movies from the bottom of the film library and re-produce them with new technologies. Refurbish and sell it for a good price.
　　 The past videotapes, LD, and VCD eras are all like this. Sometimes they even refurbish the old movies, make a collection of several, and even add some extra features, which is called a special edition.
　　 This is the unparalleled advantage of movies. Even the movies of the 1930s have an offline market.
From the perspective of technology manufacturers, it is best for new technology to make money for them forever, until they think it is necessary to develop the next generation of technology, but this is actually in conflict with Hollywood’s interests, and Hollywood will have time when it can’t wait. , Then it will actively promote the birth of new technologies.
　　 It's hard to say whether the BD and HD format dispute is promoted by Hollywood behind the scenes.
　　 When the time comes, BD will release a version and HD will release another version. Anyway, the production cost of video discs has always been low, and you can pay back if you just sell it.
　　Moreover, the scale of the film on the disc is much larger than that of the theater version, and the market restriction is not as strict as the theater classification. Many large-scale lenses are flooded with it.
Ronan also understood some of the rules of the DVD market through the operation of the past few years, so when Monica Bellucci called and said that the director and producer of "Irrevocable" Jasper Nou was willing to film in Cannes When I met with him during the festival to discuss the North American distribution copyright, I agreed.
　　As long as the purchase price is well controlled, and the appropriate hype, you can make a profit just by selling DVDs.
　　 If you are lucky, maybe it can be shown in theaters with NC-17 ratings.
　　 "The Beautiful Legend of Sicily" also made some North American movie fans get to know Monica Bellucci, and some large-scale fragments will be released at that time, and some people will rush to it.
　　 This is often the case in the cultural industry market. The more forbidden, the more attractive.
　　 The crew of "Resident Evil" ended the location shooting from Europe and moved to the studio of Warner Studios to shoot some interior scenes about the hive.
　　 This is an external project belonging to Shahai Entertainment. The direct person in charge of the crew has always been Samuel Hadida, but all the approval rights are held by Shahai Entertainment.
According to the original plan, the filming should have ended at this time, but when an action scene was filmed in early February, an accident happened on the set. Milla Jovovich accidentally injured three actors and several people behind the scenes, including director Paul. -Anderson.
　　 And Paul Anderson was seriously injured and broke two ribs.
　　 The director was unable to work, and the crew had to temporarily shut down, and filming was delayed until March.
　　 Fortunately, the crew was insured by the insurance company, and the huge premiums played a role. The Firefighter Fund paid a total of US$3.2 million in insurance money to the crew and crew ~EbookFREE.me~ This can also make up for the loss caused by the shutdown of the crew.
　　 Perhaps it was because of the collision with Paul Anderson. Milla Jovovich and Paul Anderson hooked up, and the dazzling wife madness also started the road of showing off his wife for more than ten years.
　　 "It is estimated that the shooting will end by the end of April."
　　 In the studio, Samuel Hadida said to Ronan: "Post-production is a bit troublesome, there are a lot of special effects shots, how can it be completed in July."
　　 Ronan nodded slightly: "In this case, it would be inappropriate to release in August."
　　Samuel Hadida suggested: "I don't think you should be too rushed. Leave more time for publicity."
　　 Ronan made a decision: "I will ask the Embassy Pictures to check the schedule and find a suitable time for the show next year."
　　 Anyway, the second half is impossible.
　　 "Alright." Samuel Hadida seemed not too confident: "Find a less competitive schedule?"
　　 Ronan did not think that "Resident Evil" has the first-line competitiveness of Hollywood, and said: "Don't worry, it will not be placed in the summer."
　　 The two chatted for a while, and the set ended a period of filming. The actors came out one after another. Payaka Chopra, wearing a black uniform, saw Ronan and quickly walked over.
　　 She took the initiative to say hello: "It's been a long time, Ronan."
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