Chapter 254: Boutique route

After entering the working day, the box office of "House of Death" began to decline sharply. After all, the trend of bad movies could not be as strong as the movies with good reputation. On the first working day of the release, the box office on Monday fell nearly 7% compared to Sunday. 15. Reaped 1.38 million US dollars.
After the first weekend of promotion and marketing to draw as many audiences as possible into the theater, the side effects of bad reputation began to appear.
Moreover, Ronan and the cinema distribution department of the Embassy Pictures also anticipated this situation, and naturally they would not invest any more money in publicity.
Another news that may become a hot spot for propaganda, because one of the parties, Eric, temporarily hides without showing up, and the so-called footwashing water is also decreasing.
This kind of thing cannot be slapped with a single slap. Only when there are contacts and tit-for-tat can continue to create hot topics.
The film critic's professional ethics is really a bit low, and he dare not say anything.
No way, not everyone has the courage to drink this thing, even the white and rich footwash.
Eric just wanted to take this opportunity to make a lot of money, not to the point of being frantic.
Movies like "House of Death" are destined to only fall quickly after one burst.
The time is getting closer to the traditional summer file, and more blockbuster films are ready to go. On the last weekend of April, the "Speed ​​Race" starring Sylvester Stallone, released by Warner Bros., opened in North America, despite 1217 The first week's box office of 10,000 US dollars was a failure for the production cost of US$72 million, but it easily snatched the North American box office title from "House of Death".
On the second weekend of the show, "House of Death" plummeted 70% from the first week, with only 5.67 million US dollars accounted for, directly falling out of the top five box office charts.
The ups and downs are like the lives of some people.
Although the decline is disastrous, Ronan and Relativity Entertainment are still making huge profits compared to their investment in this film.
The film was released with production and promotion, and the total investment was only 9 million US dollars. After only ten days of release, it gained 28.55 million US dollars in North America.
Even if the subsequent extremely miserable plunge, the North American box office of "House of Death" can easily break through the $30 million mark.
At the same time, Embassy Pictures also launched the film into many overseas markets on the last weekend of April. The North American box office that exploded in the first week affected the viewing choices of overseas audiences.
In Europe, apart from the selling point of Paris-Hilton, the publicity is also under the banner of German director Uvi Bauer.
Propaganda and hype, of course, must be hyped.
If it wasn't for Uvi Bauer's serious lack of qualifications, Ronan would dare to let Uvi Bauer kill Roland Emmerich in the propaganda and become Germany's first commercial director.
In the first week of "House of Death" overseas, the box office performance was far less than North America, but Ronan was also satisfied.
In 15 countries and regions including Latin America, Europe and Australia, "House of the Dead" earned US$5.58 million in box office sales overseas in its first week.
Embassy Pictures made an estimate based on the situation after the overseas release, predicting that the final overseas box office of the film should be around US$10 million.
The production cost is 1.2 million U.S. dollars, and the global box office is 40 million U.S. dollars. This result is quite good even in Hollywood.
Especially the horrible ratio of input to output.
In fact, some comments from overseas media can also reflect the real situation of this film.
For example, the German "Bild" said: "The House of Death" is really bad, but it is not useless. There are still bright spots.
Perhaps this is also the reason Uvi-Bauer's German compatriots are more tolerant of him.
When Ronan received the overseas box office data, he also got the news that Uvi-Bauer went to Irvine and contacted the people at Blizzard headquarters, hoping to win the film rights of "Warcraft".
It is said that Uvi Bauer was rejected by Blizzard one after another, but he didn't give up, and he just stayed at Blizzard headquarters and didn't leave.
Wubao is very persistent, so he will not return to Los Angeles without the copyright.
Ronan deliberately checked on the Internet, and now "Warcraft 3" has not been released yet, "World of Warcraft" is estimated to be early.
If Wubao is now making a movie based on Warcraft, will it be killed by crazy Warcraft fans in the future?
Especially the fans of the East, maybe the tribe and the alliance will unite and use Wubao as a big villain.
If you really want Wubao to make an adaptation of Warcraft, if it is still a bad film, in the style of Blizzard, when "World of Warcraft" is released, Wubao will surely make it into the book and be rounded countless times by the foot men.
Ronan has never played World of Warcraft, but he has seen many related stalks on the Internet, such as Tyrande’s bananas, such as Three Battles, Satan Hunting, for example, I call weapons war, such as Orcs never wash their hair.
It is said that there is also a socialite who sells luxury goods in the game, also called Paris Hilton.
What made him remember the most was a news that was released in the form of news that he didn't know whether it was true or false.
It is said that the son of an iron fan of Warcraft, who does not play games, decided to celebrate his father. He specially ordered a gift. On the day of his father’s birthday, he gave a handful of Frostmourne, and the gift was given. Sent myself to the hospital...
Ronan suddenly thought of something. If Wubao gets the rights to the Warcraft movie and he becomes a producer, will Blizzard send him in the copy?
This is a problem that needs to be considered.
As long as Wubao can obtain the copyright, the investment must be an investment. The big deal is to hire an outside producer like "House of Death".
Ronan checked the files on the office software and slowly hummed a song that went out of tune to Mount Everest: Be careful, be careful, the daughter of the sea...
He was humming and processing the files, Ronan's thinking was particularly active. If I had another piece of Alps at this time...no, it should be a piece of Everest that was once a specialty in his hometown, so much the better.
Most of the working documents are related to movies. At present, Shahai Entertainment’s films are in preparation for "Underworld" and "Reaper is Coming 2". The filming of "The Bourne" and "Deadly Bend" has been completed. The filming of "Resident Evil" will be released successively every month. The filming work of "Resident Evil" is over. The crew is temporarily on holiday, and will be transferred to post-production after May.
In addition, "Hurricane Rescue" and "Human Rescue Project 3" have entered the script creation stage, the latter will enter the actual preparation and shooting stage in the second half of the year, and the former will have to wait until next year.
Then there is "Grey the Intern". Ronan just contacted Sanda Remus a few days ago. The black woman got into the Seattle hospital and has not come out yet.
As for the script, it is quite far from completion.
As a screenwriter, I am not writing medical dramas like selling dog meat. It requires a lot of fieldwork experience and professional knowledge.
According to what Sanda Remus told Ronan, she found that she had thought too simple before. To complete such a script, she would have to spend at least a few months in the hospital.
Ronan also supported this kind of dedication and professionalism.
The project has already signed a contract and is in my hands, and I am not in a hurry to launch it. Since I want to invest in filming, I must make a boutique drama.
As we all know, unlike the film industry, the screenwriting and scripts of the American drama industry are very important, even more important than the director.
Ronan is also asking people to inquire about the news in the circle, and see if there is any movie or TV drama project looking for investment. In case of bumping into something that impresses him, it might be a good project.
In terms of production, Shahai Entertainment takes the boutique route, which is determined by Ronan's unique experience.
Most Hollywood film companies, such as the six major companies, shoot and produce about ten films every year, and release about ten films. Although the best is selected, there are also elements of gambling. Hollywood is gradually turning to a financing and shooting strategy. As long as it succeeds with one-third or less of the film, the film company is enough to make a profit.
The number of Shahai Entertainment's production is much less than that of the Big Six, but it is a project that Ronan has designated that is very likely to generate large profits.
After all, Ronan is far from comparable to the six major companies in terms of company size or funds. Last year, there were four or five projects or preparations or shootings that cost more than 10 million yuan at the same time, which is close to many of the weaker mid-levels. The number of films produced by large-scale companies.
Most of the medium-sized companies in Hollywood make only about five films a year.
Of course, this does not count as publishing other companies' films.
Shahai Entertainment also holds a large number of adaptation copyrights, such as Marvel's superheroes, the movie copyrights of two series of toys, and the copyrights of some other works bought by Ronan on his behalf.
These can ensure that Shahai Entertainment will not lack the subject matter of shooting and production.
The Koch Films from Germany and the Mountain Foundation from India allow Shahai Entertainment to have relatively stable overseas financing channels.
The scale of Shahai Entertainment is also slowly expanding in a planned way. After this step by step, the roadbed is very solid.
Speaking of, the biggest flaw of the entire company is that it does not have a large-scale film library.
This kind of thing can't be rushed, and a medium-sized company's film library can't get it without hundreds of millions of dollars.
Ronan also lacks a channel to directly operate the copyright of the film library. UU Read www.uukanshu.com can't worry about this.
Entering May, the North American film market opened its hottest summer vacation in a year. The first major commercial film released in this summer vacation was off to a good start. Universal Pictures' "The Mummy 2" achieved great commercial success. In the first week, he got nearly 70 million US dollars in the box office.
The monsters of Universal Pictures once again ravaged the screen.
Since Universal Pictures had a firm grasp of the copyright many years ago, Ronan could only watch, perhaps he could find another way to shoot the animated version of the monsters, which would be enough to bypass Universal Pictures' live-action film copyright.
But this requires an animation studio.
Ronan can only continue to look for opportunities.
Corresponding to the movie market is the downturn in the stock market. From March last year to May this year, the stock markets, led by Nasdaq Internet stocks, all fell worse than anyone else.
In this case, Ronan received a call from Scott.