Chapter 281: Peripheral operation

On the second weekend of its release, "Fatal Bend", like most American horror films, had a huge box office decline, but the next weekend box office of $8.91 million was enough to ensure that the film’s box office in North America reached $32.16 million ten days after its release. .
The development of the sequel script is also included in the schedule of Shahai Entertainment's screenwriting department.
After writing several scripts, Shahai Entertainment's screenwriting department has established a mature script production model, which produces movie scripts just like the production of standardized industrial products.
These low-level Hollywood screenwriters sell their talents and creativity to the audience through close cooperation and a more standardized model.
In Hollywood, creativity that cannot be transformed into a movie, no matter how wild it is, its value is basically zero.
This is a circle that has never lacked talent and creativity. The creativity that dies on the desk plan every day is beyond count.
The screenwriting department is still expanding. Ronan requires the screenwriting department to have the ability to create three to four large-scale scripts at the same time. In fact, there is no need to worry about the cost of manpower. Screenwriters engaged in writing at the lowest level can be recruited as temporary workers.
The barriers to entry for the Hollywood Screenwriters Guild are very high. There are too many screenwriters who are non-union members. There are countless literary youths like Lindsay Bill who come to Hollywood with dreams. These constitute the bottom of the screenwriting circle.
Even with a salary of three to four hundred dollars a week, many screenwriters with previous creative experience can be hired.
It's not just screenwriters, but the low income of Hollywood as a whole is shocking.
Just like human society, the beauty of the minority is always based on the painful struggle of the general public.
Before the arrival of August, Ronan completed the expansion of the screenwriting department of Shahai Entertainment. Then, accompanied by the director of the offline distribution department of Embassy Pictures, Terry, he checked the marketing channels of several major cities in the lower west.
Including DVD rental and sales channels led by Blockbuster and Wal-Mart, as well as some movie peripheral product sales stores.
During the period, I went to California Disneyland and Disney Town to take a look.
"The profit margin of peripheral products is really too high."
On the car back from Disney Town, Terry said with emotion: "Disney's high cost, products such as toys and dolls, can still have 50% gross profit."
Ronan nodded softly: "These are the roots of Disney."
Terry flipped over the Mickey Mouse doll in his hand and said, "We are too far behind, and there is still a long way to go."
Ronan urged: "The development of offline channels cannot be relaxed."
Terry solemnly said: "Our film, in terms of peripheral development and copyright authorization, has not done enough. I will convene capable personnel to formulate a more detailed plan."
"This is also related to our main movie at this stage." Ronan does not deny the fact: "We have complete copyrights at this stage, and they are basically R-rated horror films. Such films are open to the surroundings and copyright authorization. There are many restrictions, so your job is also difficult."
He emphasized his tone: "In the next stage, Shahai Entertainment will increase the production ratio of PG and PG-13 graded films, and you will have more room to play."
Terry kept nodding: "I understand."
Ronan added: "The focus of the next stage is "Pirates of the Caribbean". You can think of more solutions in peripheral development and copyright authorization."
"No problem." Terry said again: "I will go to the East next month to actually inspect the two manufacturers around Shrek, and see if I can keep the cost down. low."
Ronan reminded: "When dealing with people over there, you must pay attention to the method and method."
In terms of peripheral distribution, Embassy Pictures can only be said to be a newcomer, and there is still a long way to go.
But channel expansion in this area is necessary, because the benefits are too great.
Hollywood's peripheral products and copyright authorization, just in North America, have an annual output value of hundreds of billions of dollars.
Embassy Pictures took advantage of the opportunity to release "Shrek" and has initially entered this special film distribution industry.
For example, "The Bourne Shadow" and "Fatal Corner", there are also related products on the market, but due to the type of film, the sales are not good. It can only be said that it is better than nothing. It is more to allow Embassy Pictures to accumulate related channels. And experience in product sales.
Although a novice, Embassy Pictures did not adopt the strategy of small and medium-sized companies focusing on selling copyright, but adopted the mainstream Hollywood operation model.
Embassy Pictures has two methods for marketing around movies.
The two have constituted a huge and mature industry in Hollywood, which is developing in parallel with the film industry.
Commercial products made according to the content of the movie are real objects, including dolls and daily necessities of movie characters, etc. Whenever a movie goes online, these peripheral products will be on the shelves, and some will be launched earlier than the movie.
The second way is authorization. For example, the image authorization, the character image of "Star Wars: Attack of the Clones", which will be released next year, has now appeared in some well-known fast food restaurants.
The concept of movie peripherals originated from "Bidder Rabbit", which can be traced back a century ago. The original work was published in the UK in 1903. The publisher first launched a peripheral product-Bidder Rabbit plush toys. This was the beginning of the peripheral industry.
Then in the 1930s, an animated character called Mickey Mouse was born under Disney.
After that, the peripheral industry began to flourish. In the 1940s and 1950s in the United States, peripheral products began to be produced on an assembly line, fast food companies cooperated with food packaging, and movie characters were printed on breakfast boxes and sold in large quantities in stores.
Peripheral products connect the movie with the audience. The film industry itself hopes to draw the audience more, and the audience also hopes to be closer to movie idols. They want to become their favorite movie characters or heroes in superhero movies-this method has always worked well.
Nowadays, the output value of peripheral products is too large to calculate, and the valuation of movie-related industries has reached hundreds of billions of dollars each year, including licensing and peripheral products that have become Hollywood's pillar industries.
As we all know, many Hollywood commercials are relying more and more on the sales of peripheral products if they want to recover costs and ultimately make profits due to huge investment.
By the last year of Ronan's previous life, global sales of movie peripheral products reached more than 300 billion US dollars, while the global box office was less than 40 billion US dollars.
The best in this regard is undoubtedly Walt Disney.
In the past life, Disney can provide fans with numerous peripheral products and related services, including dolls based on movie prototypes, games developed based on movies, various applications, and service products, such as theme cruises.
Fans can also book various Disney themed weddings, such as a Disney princess-themed wedding, buy a Disney-themed villa, and various other lifestyle products.
If Embassy Pictures can have one-third of Disney's peripheral operating capacity in the future, Ronan will laugh out of his dreams.
Of course, the premise of all this is that there must be content suitable for operation, so the shooting and production aspects are very important.
With the most basic content, excellent channel marketing capabilities can transform products into actual revenue.
For example, in "Frozen", Disney sold only Elsa's dress for three to four billion dollars in revenue.
Ronan found out that for future development, it is inevitable and necessary to dig the corner of Walt Disney.
Having said that, according to the development of his previous life, he has dug Disney's corner. After all, the copyright of the superheroes of Marvel comics has been held in the hands of Shahai Entertainment.
There is also the "Pirates of the Caribbean" series, as long as there are no major accidents, next year can be transferred to the formal preparation for shooting.
These are all extremely important projects of the former Baby Baby. It drives not only movies and surroundings, but also many projects such as Baby Baby’s park tours and theme hotels.
Now, when the impact of these has not yet appeared, Ronan and Relativity Entertainment can still maintain a low-key development momentum.
Anyway, there is a high-profile DreamWorks in front of it.
Ronan knows very well that before Relativity Entertainment has a certain strength, he must not waver.
The waves of the waves were all shot dead on the beach.
The performance of Relativity Entertainment in the first half of the year is a bit scary, but it will enter a dormant stage from August. In the next six months, there will be no real movies released. This will inevitably make people feel that Relativity Entertainment is insufficient and can only be in the market. Just a few months of tossing.
Ronan specifically inquired that the filming and production of "Beautiful Mind" from DreamWorks has already been completed. If everything goes well, it will achieve three consecutive Oscars for Best Picture.
At that time, DreamWorks' momentum will reach its highest peak since its establishment, and it will be difficult not to attract people's attention.
Steven Spielberg's ambition ~EbookFREE.me~ seems to be achieved at any time.
After entering August, Embassy Pictures released two more low-cost films bought overseas, one is an Albanian feature film and the other is a Swedish film.
Both of these films entered theaters, but when the number of theaters was the most, there were no more than 50 theaters together. Each film only got a box office of hundreds of thousands of dollars, and then went into offline video tapes and DVD rentals and sales. market.
Embassy Pictures did not spend much on these two films. It is not a problem to recover costs through offline operations. If you are lucky enough, you may be able to make six-figure profits.
The popularity of "Fatal Corner" decayed quite quickly. After three weekends in North America, the weekend box office plummeted to $3 million, but the North American box office is steadily moving towards $50 million.
After the box office of "The Bourne" surpassed $160 million in North America, the box office harvesting speed has gradually slowed down, and now the attendance rate and film placement rate are declining rapidly.
Ronan received a call from Amanda Seyfried while he was busy, and Amanda Seyfried was preparing to treat her.