Chapter 405: Missing girls

In September, it was a clear sky in Los Angeles. Robert Iger got off a Cadillac and entered the floor where Embassy Pictures was located. The front desk staff immediately led him into the conference room and met the executives of Embassy Pictures.
"Good morning, Garcia." Robert Iger shook hands with the executives of Embassy Pictures one by one: "Good morning, Allen..."
These people also responded to Robert Iger. In the work contact, Robert Iger left a very good impression on them, with his easygoing personality, outstanding ability and rich experience.
Ronan undoubtedly found a very good steward for the Relativity Entertainment Group.
Garcia presided over the meeting, looked at Robert Iger, who was always smiling, and said, "Now?"
Robert Iger said with humility: "I am here today to learn about the issuance business. You are professionals, don't worry about me."
Today is the pre-screening publicity and distribution plan of "Hurricane Rescue".
For example, Robert Iger seldom asks about this kind of publicity business for a certain movie. The specific business is naturally executed by specific personnel, but asking does not mean that you don’t need to understand. He came here to learn more about the company. Issuing business.
Robert Iger looked at it. The heads of the various departments of Embassy Pictures in Los Angeles and the supervisors who were directly responsible for the announcement of "Hurricane Rescue" all came to the conference room.
Although Ronan did not come, it can be seen from the specifications of the meeting that Embassy Pictures attaches great importance to Hurricane Rescue.
By the way, Ronan once said that if "Hurricane Rescue" is successful, Liam Neeson will be the center and a series of rescue movies will be built around him.
Robert Iger knows Ronan is serious, which is the advantage of Relativity Entertainment.
At present, Relativity Entertainment has a large number of serialized movies in its hands. Although the revenue of these movies may not be as good as the first-line major production projects, they can make long-term profits.
Serialized films have increasingly become the key capital for the survival and development of film companies.
"Human Removal Project", "Reaper Is Coming", "Fatal Turn", "Resident Evil", "Underworld" and more.
These films seem to have little investment, but the profit margins of each film are quite amazing.
Not to mention anything else, if Ronan is not enterprising, these series of movies will be enough for him to eat for a lifetime.
"How's the contact on the theater line?" Garcia's voice came over: "Thomas, tell me about the situation."
Thomas said: "The three films we have released this year are all big hits, especially "Death is Coming 2". The North American box office has exceeded $100 million. The three major theater companies are willing to invest enough in Ronan's films. The number of premiere theaters will not be less than 1,000."
Garcia asked again: "Allen, what about overseas distribution?"
Allen-Albert said: "We have now contacted distribution in 75 countries and regions. Some overseas distribution companies are more cautious. They are still in the wait-and-see stage, and we have to watch the film's response in North America before acting."
He thought about it, and then said: "One week after the release in North America, "Hurricane Rescue" began to be released overseas. For the time being, it has been determined that 28 countries and regions will start screening in North America the next weekend."
Garcia nodded first, and then asked: "What about offline distribution?"
Offline Distribution Director Terry replied: "Preparations in all aspects have already started, but DVD suppression will only start in the middle and late stages of North American screenings. "Hurricane Rescue" will also be released in the East. We can’t send a copy to DVD first. Disc manufacturers, the cost of suppressing DVDs over there is very low, but piracy is rampant, and if the copies are issued too early, it is very likely to cause the outflow of piracy.
"Yes." Garcia said: "You should control this specifically."
Hearing this, Robert Iger wrote down what Terry said in his notebook.
This is actually a problem facing Relativity Entertainment, which he has noticed before.
Because of Netflix’s relationship, Robert Iger had a detailed understanding of Embassy Pictures’ DVD suppression business in the East. The East’s cheap labor, strict export quality control, and more mature technology have effectively reduced DVD costs, but the problem is also Following this, the movies under the Relativity Entertainment Group were also victims of the proliferation of piracy in the process of suppressing DVDs.
Fortunately, these pirated copies can only stay in the Eastern market.
Robert Iger and Ronan discussed this issue carefully. Even Ronan, who knows the East very well, has no choice but to let the Embassy Pictures East Branch and DVD disc manufacturers strengthen copy management.
Fortunately, there is no sales of genuine DVDs in the Eastern market at all, and it has no obvious impact on the business of Embassy Pictures.
There are really pros and cons in this respect.
In the absence of relevant legislation and enforcement, even foreign businessmen have no good solutions.
Robert Iger is very clear that the large population of the East means that there are considerable potential consumers, and the market cannot be chaotic forever. Relativity Entertainment must find a way to open up the market there.
Piracy is a problem that cannot be avoided.
Garcia's questioning sounded again: "David, has the publicity theme been determined."
Robert Iger immediately looked at David Villa. Embassy Pictures’ publicity and promotion has always been very distinctive. Starting with "Blair the Witch", many films have been promoted. Some films are not so good quality. It is better to say that propaganda wins.
David Villa glanced at his notebook and said, "Ronan sent a suggestion. I think it's very good. I also made some relevant preliminary investigations."
Everyone in the conference room looked at David Villa, Ronan's propaganda suggestions have always created a storm of public opinion.
Robert Iger also came interested, from the viral marketing of "Blair the Witch" to the sentimental hype of Robert Ludren in "The Bourne", to the use of Paris-Hilton to create topics in "House of the Dead", Ronan's It is recommended that every time it is a stroke of magic.
David Villa said: "Ronan suggested that when propaganda, we should focus on missing girls cases and their families. I did some investigations. There are a large number of missing girls cases in North America and Europe, most of them People, like the heroines in the film, flowed to music syndicates and drug trafficking syndicates. Some were auctioned on the black market and became veritable female slaves. Some were even tortured for fun."
"I think this aspect may cause widespread concern." Alan Albert said: "When I was working in Europe, I heard people talk about it. It is said that some young girls in Eastern Europe were abducted and sold for auction. Some people have been tortured to death by a living, and some people pay for it for fun."
Those present here are all well-informed people, knowing that the world is far less beautiful than it seems, and have heard of the tragic experience of the missing girls.
Thomas, who was already a father, said: "It should be able to attract a lot of attention. Which family has no children?"
Seeing that the atmosphere was a little heavy, Terry deliberately said: "Not every dad can be like Brian."
David Villa added: "Most of the missing girls cannot be retrieved again, according to my preliminary investigation. In the past year alone, there have been thousands of missing girls across the United States."
"This propaganda strategy is promising." Garcia made a decision: "Find some real cases, launch media reports, call attention from the whole society, and then let the film's propaganda theme move closer to this aspect."
David Villa nodded and said: "After it is released, we can hype the educational significance of this film. Since the film is released on Thanksgiving, its theme is also suitable for the family atmosphere."
Thomas then said: "I now understand why Ronan suggested that "Hurricane Rescue" premiered during Thanksgiving. From the perspective just now, this film is really suitable for family audiences."
Garcia reminded: "David, pay attention to controlling the scale."
David Villa said: "Don't worry, it's not the first time we operate this kind of propaganda."
Garcia added: "I have another proposal. The company specifically establishes a foundation for helping families of missing girls, donating one percent or a small percentage of the income from movies, and can also fundraise for the whole society. "
Others agreed: "Yes, UU reading www.uukanshu.com can effectively attract media attention."
"Good." Garcia said: "We will form a resolution as soon as possible."
The meeting proceeded very fast. Robert Iger didn't speak from beginning to end, and he played the role of a bystander all the time. He had a specialization in the field of art. The professionals of the Embassy Pictures were much better than him in film promotion and distribution.
After the meeting, Robert Iger came to Garcia's office and chatted with him for a long time. It was close to noon before he left and returned to Relativity Entertainment.
Robert Iger carefully inspected the three subsidiaries and found that Ronan has left an extremely deep mark on each company. The people in the company have a blind trust in Ronan because of Ronan's continuous success.
This is a good thing in the development stage of the company.
Everyone in the company can gather around Ronan, form a huge centripetal force, get rid of some unnecessary objections, and promote the rapid development of the entire group company.
But this also has hidden dangers.
Once Ronan made serious mistakes in his decision-making and judgment on the project, the company would inevitably fall into a huge vortex.
Robert Iger carefully considered this issue. At present, from the company to Ronan personally, it is obvious that they are in an ascendant stage. Based on the usual situation of successful Hollywood producers, Ronan should not make major mistakes in recent years. Don't worry too much, after all, the cohesive centripetal force is more conducive to the company's rapid development.
However, after the company enters a stable stage, Ronan must be advised to form an effective decision-making mechanism.
Robert Iger returned to the office and immediately received good news. The new Batman movie project that Ronan vigorously promoted some time ago received the green light from Warner Bros.
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