Chapter 447: Speak with the market

After the Oscars awards ceremony, the films that have gained some gains have expanded their screenings. The next month or so will be the period with the strongest Oscar effect.
Every movie that has won an important award has a huge investment in public relations and promotion. Of course, I want to recover the cost as soon as possible and get enough profit.
This Oscar game, played to the final stage, still has to use commercial revenue to speak.
The biggest winner is Miramax. After winning the Best Picture Award, the number of theaters for "Chicago", which was released as early as December last year, once again expanded to nearly 2500 theaters, and the box office went against the trend for six consecutive days. Growth, the weekend after the Oscars, it even burst into more than 12 million US dollars.
The North American box office of this nostalgic song and dance film has been close to 170 million US dollars.
The film "Chicago" also set a North American box office record for a single film since the Weinstein brothers started filming.
From "Moulin Rouge" to "Chicago", there has also been a short resurgence in musicals.
"The City of God" released by Lionsgate has also expanded its screening scale, but the film did not get the best foreign language film award. The theaters could not invest too much resources. North American theaters have only expanded to more than 600.
Subsequently, "City of God" also used the most authentic market data to prove that it did not continue to expand the value of its screening.
A weekend after the Oscar, the film only received $680,000 in 663 theaters.
The box office of a single library on weekends is only a little more than $1,000. The theater also needs to survive. The return on investment ratio must be considered. Even if "City of God" is a recognized good movie, there is no chance to expand its screenings.
To this day, the North American box office of this film is just over $3 million.
"City of God" once again proves that there is often no necessary connection between good movies and market revenue.
Lionsgate's high investment in "City of God" is very likely to be lost.
This also reminded Ronan again that some of the classic movies in his memory may not be projects that can bring high income, and may even be money-losing goods that have vomited blood.
The screening of "Hero" in North America is getting closer to the end. The North American box office totaled 68.9 million US dollars, and it was easy to exceed 70 million US dollars.
In addition, the global box office of the film is close to 180 million US dollars. Even if the box office of the Eastern market is removed, the profits that "Hero" can bring to the embassy film industry are still quite objective.
Because Eastern film companies do not have international distribution capabilities, most of the profits generated by "Hero" are in the hands of Embassy Pictures.
The DVD of this film has also been shipped from the East to North America, and can only go on sale after the film is released and the first round of TV shows.
After the Oscar night, Yu Jiaolong took the initiative to contact Ronan, emphatically mentioning the discussion between Zhang Guoshi and Navas of Lionsgate.
Zhang Guoshi plans to continue shooting martial arts movies.
Ronan recalled, if he remembers correctly, it should be the "Ambush on Ten Sides".
If Zhang Guoshi and Zhang Baimao are willing to sell the international copyright to Embassy Pictures for the copyright fee of "Hero", he may take the initiative to contact the new screen.
But it's impossible to think about it. "Hero" is a big box office, even if these two people are fools, they know it is up for sale.
Ronan did not intend to interfere in the negotiations between Zhang Guoshi and Lions Gate Pictures. They would cooperate if they were willing to cooperate.
For the three oriental martial arts films with international influence after the new millennium, "Hero" is inferior to "Crouching Tiger, Hidden Dragon", and "Ambush on Ten Sides" is far inferior to "Hero".
Ronan has specially noticed that Zhang Guoshi is indeed in contact with Lionsgate.
He did not care about other things, his own work was more important.
Robert Iger is responsible for the daily operation and management of Relativity Entertainment, and Ronan's main focus is on the most important film and television projects.
Shahai Entertainment has negotiated an actor contract with Tobin Bell. This older actor, who is not much better than an extra, did not hesitate to sign eight film contracts with Shahai Entertainment in front of money and roles.
With Tobin Bell joining the crew and all the actors in "Chain Saw" are in place, Ronan rushed to the Warner Studios to have another talk with Wen Ziren.
"The filming will start next week." Wen Ziren stood in the studio, looking at the gloomy warehouse setting, and said: "The budget is very sufficient, and I will be able to finish filming within a month."
Ronan nodded slowly. The production budget of 1.5 million US dollars also made this small-cost horror film more fully prepared from the beginning of the planning.
"The release time has been set, in August this year." Ronan said.
Wen Ziren seemed a little anxious: "Actually, I can finish all the productions before May."
Ronan smiled and said: "The Embassy Pictures has to find relatively weak competition and a suitable time schedule, and it needs to do some publicity and release preparations."
He also went through this stage and understood the mentality of looking forward to success: "James, don't worry, keep a stable mentality, you can finish a sufficiently good movie."
Wen Ziren said seriously: "I understand."
Having been in Los Angeles for so long, he knows very well that "Saw Cry" is the last chance and the only chance.
If this film project is messed up, no other film company will dare to use him in the future.
Ronan encouraged: "I have always believed in your abilities, I believe you can bring a masterpiece to Relativity Entertainment!"
Wen Ziren has a deep sense of recognition: "I will do my best."
Not only for their own development, but also for the other side's support and trust.
Without coming to Hollywood, it is impossible to realize how difficult it is for a Chinese to get ahead in this circle.
Like those white directors, as long as they achieve 80% or 90%, they can get a 100% return. If he wants to get a 100% return, he definitely needs to achieve 200%.
Wen Ziren knew that he was lucky to meet such a film company boss who treated Chinese directors equally.
Leaving the crew of "Chain Saw", Ronan went to the crew of "Mean Girl" next door. This crew has already started filming interior scenes. Director Mark Waters has already traveled to New York with some of his crew to prepare for the location scene .
"I have some delays here in Los Angeles."
On the set, Kety Horn, who was still in Los Angeles, said to Ronan: "I will go to New York in two days."
This is not particularly beautiful, but a mature, intelligent and well-born girl who has left a very profound influence on Ronan.
Ronan nodded and asked, "How is your stay with the crew?"
Keti Horne smiled suddenly: "This crew is so interesting."
Ronan was a little inexplicable: "What happened?"
"There are too many beautiful girls in the crew." Kety Horn shrugged: "I don't count me, I'm not too beautiful."
Ronan shook his head: "You are too modest. Beauty is not only about appearance, but the fusion of appearance and temperament. Cordy, you are no worse than anyone."
Keti Horne smiled: "Is this a compliment?"
Ronan shrugged: "I'm just telling the truth."
Keti Horne returned to the topic and said: "Where there are many beautiful girls, there are always many inexplicable troubles. It is also very interesting to see them fighting hard."
"You didn't participate?" Ronan asked specifically.
Kety Horne couldn't help but smile: "Do I need it? I am a bystander. From the perspective of the audience, it is more exciting than the script. It is also a kind of fun."
The Hollywood crew has never been peaceful. Ronan knows this very well. He also knows that the more women the crew tends to have more trouble, he asked, "Who has the upper hand."
Keti Horne said with a smile: "Your heroine looks very petite, but very powerful, and with the support of the director and production manager, the other girls can't take advantage of it."
Ronan thought for a while and said, "If Amanda is in trouble, please help if you can."
Keti Horn did not refuse, saying: "You are the boss, I work for you, I listen to you."
Ronan is about to leave: "Kody, when you come back from New York, I will invite you to dinner."
The crew of "Mean Girl" has assembled too many beautiful actresses. Ronan’s approved cast list includes Curdy Horn and Amanda Seyfried~EbookFREE.me~ and Rachel- McAdams, Liz Capan and Tina Fei and others.
It's weird that these women are in the same crew, fighting secretly.
Hollywood acknowledges that the competition between women is more vicious and cunning than between men.
In the afternoon, Ronan went to Sofia Coppola's studio to take a look. The filming of "Lost in Tokyo" had been finished. The crew returned to Los Angeles as early as early February and was intensively conducting post-production.
Embassy Pictures received tickets to the competition unit of the Cannes Film Festival in May for "Lost in Tokyo" last year. All post-production must be completed before May to catch up with the Cannes Film Festival.
Sophia Coppola was busy editing nervously. Ronan didn't stay in the studio much, just watched the samples that would be cut out, and left quietly.
The sample film is almost the same as the beginning of the previous film, Scarlett Johansson’s curvy hips make people stare intently.
Now Scarlett Johansson, except for his shorter head, is the best choice.
It is a natural stunner.
Unfortunately, Ronan did not meet Scarlett Johansson in the studio, but she is sure to participate in the premiere of "Lost in Tokyo" at the Cannes Film Festival.
The North American release time of this film is in December.
Embassy Pictures’ release plan for this year, starting from "The Bourne Shadow 2" in May, basically every month will be released, and there will even be two premieres in individual months.
Relativity Entertainment is pursuing a boutique strategy, and with the accumulation of the company's strength and experience, the number of boutique films each year is also increasing.
After the Oscar, Ronan was very busy in a group, Zhang Guoshi and Zhang Baimao suddenly came to the door.
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