Chapter 599: So big and cheap

On the first floor of the Relativity Building, except for the spacious front hall, most of them are independent shops. These shops signed a lease contract last year. After the property rights of the building changed owners, the agreement continued to be performed, but the contract was adjusted and the owner became Relativity Entertainment .
On the east side of the main entrance, closest to the entrance, is the newly opened Starbucks.
James Murdoch sat on the side of the glass curtain wall, his eyes passed through the transparent glass curtain wall, and he looked at the people entering and exiting the Theory of Relativity Building.
This office building, no smaller than Fox Tower, will one day be full of staff from Relativity Entertainment?
When James Murdoch was talking to Jim Pros that day, he had an idea.
Being born into a super-rich family is a kind of luck, but there are several brothers and sisters, everyone is ambitious, and James Murdoch feels that he is very unfortunate.
Rupert Murdoch is over 70 years old. Although James Murdoch has never said it, he feels his father is old.
The age spots on the face are all in series.
The future belongs to the younger generation.
But it is not easy to get the maximum power of News Corporation, and several brothers and sisters will not easily agree.
As for the woman, James Murdoch has never looked at him, his father is old, but not confused, that woman can't get much.
In the same way, the father is not old-fashioned, and the heir chosen must be the one with the best ability, the most achievements, and the ability to further expand News Corporation.
In the traditional media industry, News Corporation has almost reached its limit. It is extremely difficult to continue to grow. The emerging media and entertainment industries should have a lot to do.
Both businesses of Relativity Entertainment are developing rapidly.
This is also one of the reasons why James Murdoch won to participate in the 20th Century Fox business.
If under his operation, Twentieth Century Fox's business development takes a big step, who will be the chairman of the board of directors of News Corporation in a few years?
If Ronan answered this question, the answer couldn't be simpler. In the next ten years, the person sitting in that position will never change.
Ronan arrived at Starbucks five minutes earlier than the agreed time, but James Murdoch did not expect to come earlier.
"Hi, Ronan." James Murdoch stood up to greet Ronan: "It's been a long time."
Ronan shook hands with him: "You, the CEO of Sky TV, when are you in Los Angeles? Why don't you contact me earlier."
James Murdoch laughed and said with a haha: "There is a bit of business with 20th Century Fox, and I need to make a special trip. The company is big, and some managers are too lazy to do it personally."
Ronan didn't seem to know what Fox had done in the 20th century, and said, "When will I have time, I will call a party."
"We are old friends." James Murdoch declined: "You are welcome."
He started to get into the main topic: "I went to see a movie last night, "Resident Evil: Revelation". The title is your company's work, right?"
Ronan said, "Yes, it was just released last weekend."
James Murdoch took advantage of the situation and said: "The attendance of the game I went to watch was good, and the box office was good, right?"
"Not bad." Ronan said roughly: "The premiere won a box office champion."
James Murdoch touched his chin: "If I remember correctly, this is the third box office title of Relativity Entertainment this year, right? It seems that three movies have been released."
Ronan smiled: "The main reason is that the schedule is good. With the results of "Apocalypse", it may be very difficult to change the schedule to enter the top three."
James Murdoch reacted immediately: "If Relativity Entertainment has more powerful media resources for publicity, the box office performance will be better."
Ronan gradually realized that there was something interesting in his words, and simply followed his words and said: "Yes, the media is currently the weakness of relativistic entertainment."
"Can you solve this weakness in the short term?" James Murdoch asked.
Ronan joked: "James, unless you can convince your father to sell me some newspapers and TV stations at a low price."
James Murdoch couldn’t help laughing:
I can’t convince him of this kind of thing. However, I am willing to act as an intermediary to promote more and closer cooperation between Relativity Entertainment and Twentieth Century Fox and News Corporation, and let News Corporation’s media At a more favorable price, it is fully open to the films of Relativity Entertainment."
This kind of thing is certainly not free. Ronan also wanted to see what James Murdoch suddenly asked him and wanted to do. He simply said: "Of course, Relativity Entertainment is willing to cooperate with Twentieth Century Fox and News Corporation. This is my dream. of."
James Murdoch looked at Ronan, Ronan looked sincere, without any pretense.
Who knows what is behind sincerity? James Murdoch didn't take it seriously, because he was such a person.
"I think the two companies should establish closer ties." James Murdoch also said sincerely: "So that we can cooperate more closely."
Ronan said, "James, what do you suggest?"
James Murdoch smiled and said: "Nothing special, Hollywood's common method of cooperation, company swaps, 20th Century Fox and Relativity Entertainment share each other."
This answer is not beyond Ronan's expectation. It is normal for big companies in the circle to hold each other's shares, but the shareholding ratio is very low and more symbolic.
In addition, these shares constitute a complex company, and there are also a small number of the same investors.
Ronan asked directly: "What about the ratio?"
"I can't call the shots." James Murdoch still smiled: "But I think as long as the terms of Relativity Entertainment are good, plus my lobbying, it will not be difficult to impress the group's board of directors."
What is the favorable conditions for relativity entertainment? Ronan secretly slandered, is this the cooperation of Relativity Entertainment's initiative to find the door?
Ronan asked specifically: "What conditions can impress News Corporation and 20th Century Fox?"
James Murdoch was prepared for a long time: "My personal judgment is that with the exchange of 20% of the shares of Twentieth Century Fox for about 3% of the shares of Twentieth Century Fox, the News Corporation board of directors may accept it.
In the twentieth century, Fox was a giant with a market value of more than 25 billion U.S. dollars. To achieve such a share swap, he could not guarantee that he could convince his father and the board of directors.
After all, the outside world's valuation of Relativity Entertainment is about 2.5 billion US dollars.
Ronan's expression did not change, but he increased his vigilance in his heart. As expected, the imperialist selflessness is immortal!
There are many factors in the development of Relativity Entertainment under the condition that the six major companies occupy the absolute upper reaches.
Lionsgate once became bigger and stronger, and Netflix even became a member of the MPAA. Why? Don’t the Big Six companies know that they will seriously threaten their status? But the Big Six companies have never really united and tried their best to beat them, because the Big Six companies themselves are competitors.
If the six major companies monopolized the absolute advantage of resources, and they were monolithic, Hollywood would not be like this long ago.
Relativity Entertainment was developed between the six major gaps and under the cover of DreamWorks’ shield. It has a single equity structure, extremely healthy finances, abundant cash flow reserves, and established relatively complete production and marketing channels.
These are the capital of Relativity Entertainment, and it is also the capital of any single one of the six major companies that dare not officially start a war on Relativity Entertainment.
And equity is the foundation.
Today’s transfer of 20% is equivalent to the relatively solid shell of Relativity Entertainment, opening a hole, giving 20th Century Fox and even News Corporation a chance to toss inside.
The strongest cities collapsed from the inside.
3% of 20% of Twentieth Century Fox’s shares were exchanged for 20% of Relativity Entertainment’s shares. From the outside world’s assessment of the two companies, Ronan undoubtedly took a big advantage.
But not to mention the previous ones, only one thing is enough to strengthen Ronan's mind.
Netflix is ​​preparing to go public!
Ronan said euphemistically: "Three percent is exchanged for 20 percent. This is too cheap. I'm afraid it will be difficult for you to convince News Corp..."
"Trust me, I'm at least 70% sure!" James Murdoch vowed: "Ronan, your ability is worth the premium of Fox!"
Relativity Entertainment produced and released more than a dozen films last year, plus the old films before, how much profit?
Ronan sighed. Could it be the relationship between the growth environment and the natural advantages brought by the big group. James Murdoch is so confident, why not let him finish his words?
"James, I appreciate your kindness." Ronan can only say so: "If Relativity Entertainment wants to cross-holding with other companies, I will definitely give priority to 20th Century Fox."
Hearing this, James Murdoch paused slightly and returned to normal in an instant: "Okay, Ronan, I hope we can cooperate deeply in the future."
This result has been expected ~EbookFREE.me~ naturally, it is not surprising.
It's just a pity that the huge benefits couldn't blind the young man's eyes, and he didn't get the opportunity to break into the entertainment of relativity from the inside for the time being.
James Murdoch was a little disappointed, but he didn't entangle him. He shook hands with Ronan gracefully and said goodbye: "I will return to London soon. You must contact me when you go to London. We will get together again."
Ronan responded with a smile: "Definitely."
This is the Relativity Building. Ronan sent James Murdoch out of Starbucks out of the most basic courtesy and watched him get into the car near the door, knowing that Relativity Entertainment has no way to go back, or enter the top one in Hollywood. The level, or be eaten by the forces at the top...
James Murdoch got in the car and sat quietly and thought for a long time. The friendly negotiation with cooperation as a cover failed to achieve the goal, so he could only think of other ways.
He said to the driver and assistant: "Let people stare at Ronan Anderson."
.