Chapter 632: Hollywood's golden myth

After the Memorial Day holiday, although in the next few weekends, the top commercial productions with huge investment are not crowded together like in May, many second-tier commercial productions are released together, and I want to become a big player in the crowded summer. That horse.
On the first weekend of June, "Harry Potter and the Prisoner of Azkaban" dominates the world, and second-line producers will not run stupidly to touch the little wizard.
Therefore, starting from the second weekend, second-tier commercial producers have swarmed almost like crazy to grab the market and audience.
"Wedding Proud", which was invested and produced by Shahai Entertainment and released by Embassy Pictures, was selected to be released this weekend.
This comedy is a project attracted by Ronan's good reputation. The production budget is only 30 million U.S. dollars. The second male in the crew is Bradley Cooper, who will be popular in the future.
It is precisely because of the Bradley-Cooper relationship that Shahai Entertainment has completed the "Hangover" script and related copyright registration under the promotion of Ronan.
Comedy has always had a market in North America, and it is also a type that often appears in small blogs and big ones.
However, "The Wedding Proud" with a production cost of $30 million is naturally not as deterrent as "Harry Potter and the Prisoner of Azkaban" for other films.
And this weekend, the hottest and most expensive one is not "Wedding Proud".
Walt Disney launched one of the most heavyweight films this year, with a public production cost of 110 million U.S. dollars. "Around the Earth in Eighty Days" starring Steve Cogan and Jack Chen, was also selected here. weekend.
The heavyweight IP "Garfield" was adapted from 20th Century Fox into a live-action movie with an investment of up to 50 million US dollars.
In addition, Universal Pictures and its old partner Van Diesel once again ganged up and launched the atypical science fiction movie "Interstellar Legend 2", which is said to cost 30 million US dollars.
"Eighty Days Globe Earth", "Wedding Prouds", "Interstellar Legend 2" and "Garfield" constitute the first group of films to be released on the second weekend of June.
Next weekend, second-line productions will also get together, such as "Crazy Dodgeball" by Paramount Pictures, "Happy Terminal" by DreamWorks, "Notebook of Love" by New Line Pictures, "Napoleon" by Fox Searchlight and so on.
Later, there were also mid-scale films such as "Miss So White", "Spy Net", "Copying My Wife", "Princess Diaries 2", and "Return to New Jersey".
In the absence of top commercial productions to suppress the scenes, the North American film market in mid-June looked extremely chaotic. Many films with a production cost of more than US$25 million and less than US$100 million were like a meat grinder. Strangled in just a few weekends.
This situation will continue until the end of June, because one weekend before the Independence Day holiday, "Spider-Man 2" will be released globally, ending the chaotic competition of many medium-scale films.
Generally speaking, there are no top big productions for three consecutive weekends. The demand for summer files is here. Among the many medium-scale movies, at least one or two box office movies will appear.
Who can be the winner?
Van Diesel, a bald head, is very confident. In an interview with the media, he said directly: ""Interstellar Legends 2" is a science fiction film, an adventure film, a fantasy film, and a horror film! The character I played in has a depth of character Very rare in similar movies. I believe in the charm of the actor Riddick. This guy is cool. He doesn't follow the rules. He is a character who can attract the audience. This will bring success to the film!"
Through the media, Van Diesel showed his super self-confidence as always: "The investment of "Star Legend 2" in the films released this week is not the highest, but the box office must be the best, because the actor is Riddick!"
This bald head once did have the capital of self-confidence. Now it is also a role that has risen sharply in Hollywood. Now it is also regarded as a male star with a certain appeal in the second line.
The publicity of "Garfield" is done step by step. As an animated character whose reputation has spread all over the world, it really doesn't need too many novel publicity methods.
Among the films released this weekend, "Around the World in Eighty Days", which has the largest investment, is very low-key. The publicity is neither intensively bombarded nor novel. Professionals like Ronan basically don’t need special analysis. It can be seen that Walt Disney's publicity and distribution resources invested in this film are quite limited.
The production cost of the film lies here, but the investment in publicity and distribution is limited. There is only one possibility-Walt Disney's internally looked down upon the market prospects of "Around the World in Eighty Days".
This is the third time the same name has appeared on the screen after 1956 and 1983.
Unlike the previous two films, the male number one in this newly modified "Around the World in Eighty Days" is actually Jack Chen, whose score far exceeds Steve Coogan.
Two consecutive "Rush Hour" hits at the box office, even if Jack Chen is only the second male number among them, he has reached the threshold of 20 million clubs.
This "Eighty Days Globe Earth" also allowed Jack-Chen's remuneration to cross the 20 million dollar mark in one fell swoop and officially became a member of Hollywood's 20 million dollar club.
In order to invite Jack Chen, Walt Disney and its partners even signed a stepped box office sharing clause with Jack Chen in addition to the $20 million salary.
Ronan is not able to understand the specific proportion of the share.
In terms of business alone, Jack Chen has reached the highest level among Oriental film practitioners in Hollywood.
If "Around the World in Eighty Days" succeeds, Jack Chen may even become a legend.
The adventure story of the myth and fable version, the entanglement of wit, the pleasing oriental kung fu, and the character performance of the lonely hero, looks very selling.
But the film has not been released yet, and Walt Disney has shrunk it first in terms of promotion and distribution.
Compared with these three competitors in the same period, Embassy Pictures’
Wedding Proud
is seriously lacking in selling points. There are no big stars and no well-known directors. Because of the relationship between the two, the crew cannot concoct eye-catching gossip. news.
Not a well-known person, no one pays attention to gossip gossip.
However, under the influence of Ronan's subtle influence for many years, Embassy Pictures dared to take a shot in the publicity, and after earning Ronan's default permission, he did not hesitate to push his boss to the forefront of the film publicity.
From the beginning of the pre-screening promotion, "The Wedding Proud Guy" has played the golden sign of "Ronan Anderson Producer".
Inside Hollywood, Ronan is also a recognized gold medal producer.
Like Jerry Bruckheimer, his reputation in this area has gradually affected the audience.
As the release of the film is getting closer, related publicity and hype are also constantly exerting force.
The most influential "Premier" magazine among movie fans uses Ronan as the cover character of the latest issue.
"Hollywood ace producer-Ronan Anderson!"
On the cover, below the picture of Ronan holding his chest, is such a striking line of text.
This will not cause any controversy. "Premier" magazine also attached an article to the cover character of Ronan on the inside page.
"Ronan Anderson is one of the top producers in Hollywood. This young man once studied at the Film School of the University of Southern California. Because his family accidentally took over the film production company of his father Anderson, Shahai Entertainment, he replaced Shahai Entertainment from A small company that can only shoot video tapes has developed into today's Relativity Entertainment Group."
"Almost all of the movies he made are popular movies. In the summer, at any time, he can attack the city and make a great contribution."
"The responsibility of the producer is to choose a good subject, raise funds, find a good director and suitable actors, and then the director will complete the film."
"Ronan is a producer of commercial blockbusters. Almost all of his films are hits, and "The Wedding Proud" will also be one of them."
At the same time, the propaganda department of the Embassy Film Industry is also on the Internet.
"Hollywood's golden myth-Ronan Anderson's production achievements!"
"Since Hollywood established the producer system in 1931, it has rapidly created a batch of box office myths created on the Hollywood commercial assembly line by virtue of its fine division of work, producer monopoly and star system."
"As one of the outstanding representatives of contemporary Hollywood producers, Ronan Anderson has produced and produced many commercial films with outstanding box office performances. He enjoys a high reputation and influence in Hollywood, such as "The Bourne" and "Pirates of the Caribbean". "Both have achieved great commercial success."
"These box office masterpieces not only allowed Ronan Anderson to earn huge commercial wealth, but also established his top position in Hollywood. Now this top producer is coming again with his new work "The Wedding Proud Guy"..."
Ronan never thought of being a rich man hiding behind the scenes ~EbookFREE.me~ The industry and North American social environment, as well as the degree of media development, also determine this impossible.
When the need arises, Ronan doesn't mind letting the company push himself to the present, and uses his influence to promote his films.
Compared to Steve Jobs, he is actually far behind in this respect.
In order to promote the "Wedding Proud", which lacks publicity, embassy film has launched an endless stream of soft articles and advertisements code-named "Ronan".
"Speaking of Ronan Anderson's name, what did you think of first?"
"The media often used to describe his rhetoric "gold medal producer" and "ace creator", the "Pirates of the Caribbean" series, "The Bourne Shadows" series, the "Human Removal Project" series, and "Reaper" produced by him. A large number of well-known masterpieces from the audience, such as the "Law" series, "Fatal Bend" series, "Underworld" series, and "Resident Evil" series, as well as the upcoming "Wedding Proud", and Hollywood’s youngest billionaire Millionaire?"
"There is no doubt that Ronan Anderson is already the winner of Hollywood in life..."