Chapter 737: Bumper harvest

　　 Back in the car in Beverly Hills, Will Smith couldn't help being curious and asked, "Ronan, what did you talk to Sister Olsen?"
　　
　　 Ronan shrugged: "They have a bad business and want me to help sell."
　　
Tom Cruise nodded: "I've heard of their situation. Most girl stars are like this. When they were young, they were cute and likable. When they grow up, the cuteness disappears and fades out of the audience's vision. Finally, they can come out again. , Not many."
　　
　　 "What you said is too heavy and too realistic, Tom!" Will Smith joked: "This matter can be written as a script, a story that a billionaire and a pair of bankrupt sisters have to tell."
　　
　　 Ronan seemed to hear a familiar name and asked, "Will, what did you say?"
　　
　　 Will Smith spread his hands out: "It's nothing, the story you and Sister Olsen have to tell."
　　
　　 Ronan looked at this unreliable guy and said directly: "I didn't promise to help."
　　
　　 Tom Cruise thought of Ronan’s good sense of superiority and revealed: "But you didn't refuse, did you?"
　　
　　 "Your style." Will Smith pointed to Ronan: "We understand."
　　
　　 Ronan shrugged: "It's impolite to refuse in person. Shahai has limited entertainment programs. How can there be a suitable role for them."
　　
　　 Will Smith and Tom Cruise still look disbelieving.
　　
　　The awards season has begun to come to an end, and the results of various awards are still being announced. In the most important weathervane awards, the two main prize-winning films of Relativity Entertainment are still performing well.
　　
　　 At the British Academy Awards, Will Smith succeeded in taking back the best actor. Due to the subject matter, "Crash" was only nominated for best director and best film.
　　
　　 At the Screen Actors Guild Award, which is directly linked to the Oscar Performance Award, Will Smith also won the best actor.
　　
　　 But Paul Haggis only won the Directors Guild’s best film director nomination, and the award was taken away by Clint Eastwood.
　　
　　 However, at the Producers League Awards, "Car Crash" took home the best picture trophy.
　　
During the 　　 period, all the awards for the best actress, the winners are all Hilary Swank.
　　
　　The awards season is now underway, and the situation of the four major Oscar awards has become increasingly clear.
　　
　　 The number one hot spot corresponding to the major awards has basically shown a sweeping trend in the award season since it was released.
　　
　　 Of course, there are also bad voices.
　　
　　 Although the death of Oscar fever is a small probability event, it also happens occasionally.
　　
　　 Among the media’s predictions, the ones most likely to be upset are "When Happiness Knocks on the Door" and Will Smith.
　　
　　According to the past practice of the film school, Oscar does not like Will Smith, an actor of this type. Comedy and commercial star status will be the biggest obstacle to winning.
　　
　　 There are too many actors of this type in Hollywood.
　　
But many judges who are really qualified to vote are affected by the social situation and want to vote for black actors. They only found out when they voted that they were really qualified to vote for the best actor in their hands. Only Jamie Fox and Two Will Smith.
　　
　　 "Jamie Fox is also a comedian." When discussing privately, many people said, "The same is a comedian, no matter what, he is not as good as Will Smith."
　　
　　 You can’t vote for the old Clint Eastwood, right?
　　
　　 Besides, the best director can reflect the value of Clint Eastwood.
　　
In the midst of turmoil, the 77th Oscar nominees luncheon was officially held at the Ritz-Carlton Hotel in Beverly Hills. Although Ronan did not personally attend, it involved the selection of many films from Relativity Entertainment, and Embassy Pictures’ CEO Garcia Rodríguez attended the nominees luncheon and sent back relevant news as soon as possible.
　　
　　 In this awards season, Relativity Entertainment has a total of four films charged for the Oscars, namely "Eavesdropping Storm", "Emperor Penguin Diary", "Crash" and "When Happiness Comes Knock".
　　
　　 The first two have limited resources, but the competition for the declared awards is relatively small.
　　
　　 "Eavesdropping Storm" got his wish and was nominated for best foreign language film.
　　
　　 "Emperor Penguin Diary" was nominated for best documentary.
　　
Apart from applying for awards, Relativity Entertainment basically did not do any Oscar public relations for this film. Because the film's North American box office has reached 55.68 million US dollars, it has achieved great commercial success, and the Oscar halo effect will not be particularly important. .
　　
　　Even though he was nominated, Ronan still gave his freedom to "Diary of the Emperor Penguin". It would be best to get an Oscar trophy back.
　　
　　Included in the issuance investment, only the North American box office is divided into one item, and the Embassy Pictures has achieved more than twice the return on investment ratio.
　　
This documentary is very interesting and is loved by animal protectors and lovers of cute things. Unlike the boring film "Eavesdropping Storm", even if it only maintains the five most basic movie theaters, the average box office of the weekend single theater has also fallen to Below five thousand dollars.
　　
　　 The European screening of "Eavesdropping Storm" has already generated profits for Relativity Entertainment and Koch Pictures. In Europe alone, the box office totaled 32.14 million US dollars.
　　
　　 The production cost of this film is only 2 million US dollars.
　　
　　 But if you want to achieve better results in North America, it is very difficult to add to it without an Oscar award. After more than a month of screening, the North American box office of "Eavesdropping Storm" is only more than 700,000 US dollars.
　　
　　 Of course, this kind of achievement has something to do with the extremely limited scale of the screenings, and the embassy film industry has almost no publicity investment.
　　
　　By the way, this kind of film has no news that can attract the attention of North American audiences. Who would be foolish enough to smash into millions of dollars?
　　
　　 "Eavesdropping Storm" received the Oscar nomination for best foreign language film, the Embassy Pictures began to print copies, and even in order to save costs, some copies were simply shipped from the UK, which had already been downgraded.
　　
　　 are all German film copies, so they don’t make much difference.
　　
　　 can also save a lot of money.
　　
　　 Before that, Embassy Pictures had only prepared ten copies of "Eavesdropping Storm".
　　
　　 Compared with the two films, which have only one Oscar nomination, "Crash", a film that fits the current social situation appropriately, can be described as a bumper harvest.
　　
　　 "Crash" was nominated for six awards including best picture, best director and best editing.
　　
　　 "When Happiness Knocks on the Door" is a bit worse, but there are also two nominations for Best Adapted Screenplay and Will Smith's Coveted Best Actor.
　　
　　 And Don Chandel, who was highly vocal for "Rwanda Hotel", failed to make the nomination list.
　　
　　 In fact, this is not difficult to understand. The black uncles in North America can't comfort them. Who has time to pay attention to the massacre carried out by the non-chiefs.
　　
　　 In the eyes of the black community in North America, non-chiefs and them have never been compatriots.
　　
　　 In a way, Will Smith squeezed Don Chandler's nomination.
　　
　　 "When Happiness Knocks on the Door" was released for seven weeks, and the North American box office reached 188.91 million US dollars. The market potential is no longer large.
　　
　　 But the film has not been released in any overseas market. If Will Smith can get the best actor, the Golden Man, it will effectively boost the film’s performance in overseas markets.
　　
With the announcement of the Oscar nominations, the winners of the nomination luncheon began to expand their screenings. For example, "Million Dollar Baby" quickly expanded to 2010 theaters, and the box office surged nearly 700% on weekends. The first extended screening weekend was in North America. Received 13.28 million US dollars.
　　
　　 In terms of relativity entertainment, "When Happiness Knocks on the Door" has always been the largest response, and naturally there is no need to expand the screening.
　　
　　 "Crash" was one of the big winners at the nominee luncheon. Of course, Embassy Pictures also expanded the scale of screenings. The number of theaters increased to 1998, with 11.87 million US dollars in the weekend.
　　
　　In addition to the revenue from the previous screenings, the North American box office of "Crash" has accumulated a total of 18.72 million US dollars.
　　
　　 The North American box office has far exceeded the total investment of Embassy Pictures in this film.
　　
　　 The expanded screening of "Crash" has just begun.
　　
　　 Limited by the subject matter, content and language of the film, the expanded screening of "Eavesdropping Storm" has not been so smooth.
　　
　　 Even though this German film won the Oscar nomination for best foreign language film, Embassy Pictures only won 212 theaters in North America to expand the show. The box office on weekends was less than US$6,000 and the weekend revenue was US$1.15 million.
　　
　　 The results of the first weekend after the expanded screening were not good, of course not too bad. Strictly speaking, for the North American film market, such box office can be classified as a good one.
　　
　　 "Eavesdropping Storm" can continue to be screened, but the scale cannot exceed five hundred, and even more than three hundred is very difficult.
　　
　　 The investment and revenue of the North American market are listed separately within the Embassy Pictures. The type, subject matter and restrictions of the film are here~EbookFREE.me~ If you increase investment indiscriminately, the North American market will inevitably incur losses.
　　
　　 But if the scale of investment is well controlled, profits may be generated.
　　
Four films received multiple Oscar nominations, and Relativity Entertainment instantly attracted the attention of many companies. However, many people analyzed carefully and found that among the four films, only "When Happiness Knocked on the Door" belonged to the internal production of Relativity Entertainment, and other films were either co-produced. , Or purchased from overseas.
　　
　　 Running four films at the same time to hit the Oscars, no Hollywood company can do it, and it will seriously disperse resources.
　　
　　 Therefore, after the announcement of the nomination list, Ronan fully focused his public relations resources on the best film of "Crash" and the best actor of Will Smith.
　　
　　 As for other awards, it's better to hit the big luck.
　　
Paul Haggis got the nomination for best director. He was very excited. Because he is an old churros in the Hollywood industry, he saw Martin Scorsese and Clint Eastwood in the best director nomination list. With a name, I know that I have no chance of getting the best director Xiao Jinren. His personal public relations direction has also been transferred to the best film.
　　
　　 Although the college stipulates that after the Oscar nomination list is announced, no company or individual may not have public relations, but at this time of year, the Oscar competition will enter a fierce stage.
　　
　　 From the Georgia side, there was another assist.
　　
　　 Two policemen were exempt from prosecution!